There are surely no shortages of challenges facing brands in the world today. I will not list them all but chief among them — that is if this particular demographic is in their target demo in the first place, is marketing, advertising and flat out selling to millennials, or Generation [...]
Email Marketing - Landing on an email blacklist—a collection of IP addresses and domains flagged as known sources of spam—can greatly affect a brand's ability to reach consumers, according to a recent report ...
Depending on how you look at the picture below, you’ll see the silhouette of two faces or a vase. It’s a classic illusion that psychologists use to demonstrate that all of us have biases that influence how we interpret events. To some extent we see what we unconsciously want to [...]
VideoEvery four years the FIFA World Cup arrives to global fanfare, the obvious reaction to the biggest possible event for the world's most popular sport. That global audience is a veritable goldmine for corporations around the world, and especially so for the tournament's official sponsors. FIFA's major partners are Adidas, Coca-Cola, [...]
Anyone who’s read Malcolm Gladwell’s seminal book The Tipping Point has wondered about connectors – how can you get more of them into your life, or even become one, yourself? In her new book How to Be a Power Connector, angel investor Judy Robinett shows the path. “A power connector [...]
Sales - Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a Quick, Easy-to-Remember Exhibition-Planning Checklist to make sure your effort pays ...
Social Media - Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your ...
Social Media - Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
Inspiration comes in unlikely place. For some, nature is a source of ideation. For others, family and friends can give a twist of insight that you never thought through, for something unrelated to your actual discussion. For me, I constantly find nuggets of wisdom in music – sometimes in lyrics, [...]
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