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Secrets of a Can’t Miss Content Calendar

Secrets of a Can’t Miss Content Calendar | Bite Size Business Insights | Scoop.it
Writing content is all about deadlines, whether you're a reporter, a blogger, or a marketer.
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The ABCs of Customer Engagement

The ABCs of Customer Engagement | Bite Size Business Insights | Scoop.it
Customer engagement is changing the way companies do business and quickly becoming a key factor in customer retention and attraction. Customer engagement is an ongoing process that touches each sta...
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The Four Hardest Words You've Never Said

The Four Hardest Words You've Never Said | Bite Size Business Insights | Scoop.it
I had a sinking feeling when the radio interview was over. I’m always critical of my performance, but this time something didn’t feel right. Radio interviews are becoming common and I didn’t want t...
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13 Solutions to Your Most Common Landing Page Problems

13 Solutions to Your Most Common Landing Page Problems | Bite Size Business Insights | Scoop.it
Need help with your landing pages? Here are a few ideas to fix yours up.
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15 Questions That Gauge Leadership Ability

15 Questions That Gauge Leadership Ability | Bite Size Business Insights | Scoop.it
How can you anticipate and prevent derailment in your leadership-development pipeline? By asking questions that assess leadership potential outside the realm of individual performance.
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Digital Advertising Benchmarks: Performance Metrics by Format

Digital Advertising Benchmarks: Performance Metrics by Format | Bite Size Business Insights | Scoop.it
Advertising - Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.
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For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2

For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2 | Bite Size Business Insights | Scoop.it
Marketing Strategy - Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
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3 Cutting-Edge Examples of Website Personalization

3 Cutting-Edge Examples of Website Personalization | Bite Size Business Insights | Scoop.it
Learn how three companies are implementing website personalization the right way.
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20 Unusual Things 20 Successful People Do Every Day

20 Unusual Things 20 Successful People Do Every Day | Bite Size Business Insights | Scoop.it
Where success is concerned, sometimes the smallest things make the biggest difference.
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3 Ways to Inadvertently Sabotage Your SEO

3 Ways to Inadvertently Sabotage Your SEO | Bite Size Business Insights | Scoop.it
Simply avoiding SEO will no longer cut it-- your ranking can suffer even if you do next to nothing! Here's how to make sure your website isn't subtly sabotaged.
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Seven Dead Ends on Your Website--and How to Fix Them Today

Seven Dead Ends on Your Website--and How to Fix Them Today | Bite Size Business Insights | Scoop.it
Web Sites - Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities...
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Want to Close the Deal? Have a Good Story

Want to Close the Deal? Have a Good Story | Bite Size Business Insights | Scoop.it
Ditch the facts-only pitch. Stories with emotion are your most powerful selling tools.
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The 5 Non-Negotiable Features Your Ecommerce Platform Must Have

The 5 Non-Negotiable Features Your Ecommerce Platform Must Have | Bite Size Business Insights | Scoop.it
Sellvana, an new open sourced ecommerce platform, received $5 million in investments. Will this investment change technology in the ecommerce world?
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40 Eye-Opening Customer Service Quotes

40 Eye-Opening Customer Service Quotes | Bite Size Business Insights | Scoop.it
Customer service excellence has always been and will always be one of the critical competitive advantages for any business. Here are 40 quotes supporting this premise.
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The 5 Things You Must Give Employees

The 5 Things You Must Give Employees | Bite Size Business Insights | Scoop.it
Odds are very high that many of your employees are disengaged, but you have the power to change that. Forget about awards and bonuses. Here are the five gifts that keep on giving.
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#SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!

#SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More! | Bite Size Business Insights | Scoop.it
Social Media - Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to Like anytime soon, possibly the worst social media gaffe to ...
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Five SEO Tips for Global Marketers

Five SEO Tips for Global Marketers | Bite Size Business Insights | Scoop.it
Search Engine Marketing - If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process.
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How to Get More Leads by Optimizing Your Website Images

How to Get More Leads by Optimizing Your Website Images | Bite Size Business Insights | Scoop.it
Learn how to get more leads by optimizing your website images and making the file sizes smaller.
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Your Five-Point Mobile Marketing Checklist

Your Five-Point Mobile Marketing Checklist | Bite Size Business Insights | Scoop.it
Mobile - With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key ...
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The Best Leaders Make Unforgettable First Impressions

The Best Leaders Make Unforgettable First Impressions | Bite Size Business Insights | Scoop.it
Leaders that try too hard to win people over are the ones that end up losing the respect of their employees – especially when it’s not genuine. The most memorable leaders know how to naturally make a good first impression. They are mindful of what most employees do and don’t expect of them and want to create for them a safe environment that enables engagement. Leadership success is all about people and when leaders forget this fact, they are headed down a path of self-destruction. Here are 14 things every leader should consider if they want to make an unforgettable first impression. Read them carefully and ask yourself which ones you are doing and which ones you still need to introduce.
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Eight Secrets of Agile Marketing

Eight Secrets of Agile Marketing | Bite Size Business Insights | Scoop.it
General Management - What on Earth can marketers learn from programmers? At first glance, the answer might seem to be nothing, but my experience tells me otherwise.
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Why Diverse Teams Create Better Work

Why Diverse Teams Create Better Work | Bite Size Business Insights | Scoop.it
Plenty of evidence says this is the case, but you have to make sure to manage the potential rifts.
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How To Ace Your Performance Review

How To Ace Your Performance Review | Bite Size Business Insights | Scoop.it
see photostrueClick for full photo gallery: How To Ace Your Performance Review Back in 2008, Samuel Culbert, a UCLA professor and management consultant, published an op-ed in The Wall Street Journal titled, “Get Rid of the Performance Review!” The piece got a huge response from readers, and Culbert went on to [...]
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Seven Traits of an Effective Marketing Leader

Seven Traits of an Effective Marketing Leader | Bite Size Business Insights | Scoop.it
Career Management - Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where ...
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10 Stupid Interview Questions And How To Answer Them

10 Stupid Interview Questions And How To Answer Them | Bite Size Business Insights | Scoop.it
Ellis Chase has been in the career and staffing business for 35 years, first in the human resources department at what was then Chase Manhattan Bank in New York, then as a managing director at staffing firm Right Management and now as an independent career and executive coach. He does [...]
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Why Marketers Use Social Media Analytics Tools

Why Marketers Use Social Media Analytics Tools | Bite Size Business Insights | Scoop.it
Social Media - Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.
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How to Build a Newsroom Inside Your Company

How to Build a Newsroom Inside Your Company | Bite Size Business Insights | Scoop.it
Companies everywhere are building corporate news operations. We talked to some of the best to find out how they did it.
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