Marketing Strategy - Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
Web Sites - Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities...
Leaders that try too hard to win people over are the ones that end up losing the respect of their employees – especially when it’s not genuine. The most memorable leaders know how to naturally make a good first impression. They are mindful of what most employees do and don’t expect of them and want to create for them a safe environment that enables engagement. Leadership success is all about people and when leaders forget this fact, they are headed down a path of self-destruction. Here are 14 things every leader should consider if they want to make an unforgettable first impression. Read them carefully and ask yourself which ones you are doing and which ones you still need to introduce.
see photostrueClick for full photo gallery: How To Ace Your Performance Review Back in 2008, Samuel Culbert, a UCLA professor and management consultant, published an op-ed in The Wall Street Journal titled, “Get Rid of the Performance Review!” The piece got a huge response from readers, and Culbert went on to [...]
Career Management - Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where ...
Ellis Chase has been in the career and staffing business for 35 years, first in the human resources department at what was then Chase Manhattan Bank in New York, then as a managing director at staffing firm Right Management and now as an independent career and executive coach. He does [...]
Social Media - Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.