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Today's designers have to be more than surface decorators writes Mark Rolston. They need to become systems designers.
Design / Information Architecture TsunamiThis FastCompany post is right on and even a tad too conservative. The third wave, Organic Products, is all but here. When designers create contingent what if conditions they are acting like "systems engineers". A website is really a flexible membrane or a play whose scenery is so easy to change it can be done effortlessly and hidden to viewers despite having those changes happen right in front of their noses. First we will allocate dynamic "read the cookie, fire the creative" zones. Next we will apply the same contingent what if logic to our websites as a whole. If you think you just heard the need for clarifying personas and segments you would be correct. Once a website is dynamic the experience is controlled by visitor behavior and modeled expectations. Modeled expectations is another way of saying you need TONS of creative. If Martin is returning customer (contingent 1), coming in on an email (contingent 2) with seasonal creative Y (contingent 3) then show creative X. Change any one of those contingents and different creative may be needed. If this process of conditions powering conversations via creative sounds like email marketing it is because email marketing is already very contingent (Stimulus - Response) based. FastCompany is discussing another parallel track. They are saying that product development will become more social and organic, less preconceived and historical. FastCompany is right and that point adds to the validity of "organic" as a driving ethos, as the way we interact with customers, partners and stakeholders. The ideal what if contingent is the one that creates itself. Once your conditions are formed as blocks how those blocks get combined may surprise the algorithm - some may "rogue out" combining content blocks in unique sequence. This is where FastCompany's "organic" wave is hitting high and hard. Far from a bad thing these "rogue waves" of unexpected combinations speak to the organic fluidity of the website's creative, the flexibility of the designer / information architects environment and experience. More fluid is going to win, so this may mean "organic" is learning how to encourage "rogue waves" in a mutually beneficial way.
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This article highlights what people in the user experience world already know. In short, we have to expect constant change and adapt to the new modes of delivery and user expectations. System design knowledge and confidence is a given for today's movers and shakers in this field, and learning, well, is the only constant.
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Research has shown that multimedia elements increase the number of views a message receives. With that in mind, it might be time to reconsider your next press release.
Great @malek share of a very cool idea. Want someone to really pay attention to your press release? Tell a story in graphics. Infographics as Press Releases earn our Birth of the Cool mention of the day!
The Hotels.com infographic is a live example of non-boring PR
Wow, LOVE how easy it is to construct a cool magazine with Flipboard's new "Create A Magazine" feature. Imagine Scoop.it but with a simple + tool that is smart enough to move what you are looking at into a magazine viewable online (not just mobile). Very Birth of the Cool!
In-Vehicle Technology Popularity Continues to Grow, Finds New CEA StudyBusiness Wire (press release)... non-public transportation vehicle in the past 30 days.
My #startup friends may want to take note of this "in car tech" trend since it feels like where we are now is "tip of the iceberg" with a lot more "berg" to go. One limitation is thinking of the car as a car. The car is much more than that these days. The car is a daycare center, a shipper, a GPS enabled food and services hunter and a means of transportation. Radio feels like one of those areas of the car that is still way behind the rest of it. The radio is one of the few places on God's green earth where you will rarely hear a URL, where the ads are still PUSH, PUSH and PUSH and its relevance seems lost. FM Radio feels like dead man walking who has the inclination, time or money to do Satellite radio? Feels like we can do better and this study says tech innovation in the car isn't going to slow down anytime soon.
I "met" Cloze founder Alex Cote in a hangout with David Amerland. Alex was great. His startup Cloze is a little further down the funnel than CrowdFunde. He offered to help (so Menschy, smart guy). Cloze the tool is an amazing idea - use MATH to make sense of the noise of our lives. Use algorithms as "intelligent assistants" to help swim out of the deep end we all reside in at the moment thanks to more emails, social media marketing and content than any sane person can manager (lol). Great to see Alex on Scoop.it!!!! To my many friends and curators on Scoop.it Alex and Cloze are cool and one of us :). Friends like @Guillaume Decugis
@Ally Greer@ janlgordon@Brian Yanish - MarketingHits.com@Neil Ferree@malek@Thomas Faltin
@David AmerlandPlease welcome Alex and Cloze a menschy smart man from beantown whose team is developing a cool "editor of chaos" tool. Marty
"SecretlyMeet creates temporary web sites that exist when your browser is open and connected to the internet. When you close your browser, all is gone."Marty Note Cool idea for a more valuable Yammer! The advantage of the timeline for things like customer service interactions and other kinds of real time collaborations may provide an interesting update to IM.
SecretlyMeet is a web app which allows you to instantly publish a web one-pager in which to share, post and add any type of content you want. From text, to images, video clips, freehand drawings, embed codes, to any type of file you can post and share anything you want.
You can even post text by speaking into the page.
The page you create lives only until you keep your browser open on it. When you and the other party close the browser the page disappears forever.
To use it you just select a theme, click Start and you re provided immediately with a unique link to your page, that you can share with someone else. Unless someone else joins you on the page, you cannot start editing it.
With SecretlyMeet you have an instant publishing tool that you can use to exchange and collaborate with someone else privately as if it were a multimedia page on which to share any content desired.
The key benefit is that SecretelyMeetMe requires basically zero setup and configuration and you are ready to publish, collaborate and share immediately and leaves no trace of what you have been sharing behind you.
A live text chat window is also available on any SecretlyMeetMe to exchange in real-time with anyone else having access to it.
Free to use.
Try it out now: https://secretlymeet.me/
Going to be thinking about what I could use this for...seems like it could be a great bridge between posting stuff up on an internal, persistent social web and the real time feed from a WebEx/GoToMeeting interface.
Marty Note3 Bruce Clay Social Media Conference TipsSolid tips here from Dean of SEO Bruce Clay for attending #SMX or any event:* Use the Correct Hashtag (there can be a gaggle of hashtags so be careful to use the one in the majority). * Tag relevant speakers and anyone you meet (I like to follow on LI too). * Include PICTURES when possible. (Use Instragram everyone else will be). 3 More Tips (from me)* Search.Twitter.comKeep a window open for search.twitter.com with the event hashtag in queue and refresh to see latest threads. Incorporate threads into your posts or ReTweet. * FOLLOW Those You RTWhen you RT or give positive feedback to someone you don't know via the hashtag and their @handle be sure to FOLLOW them. Following during conferences can built your following fast and with highly relevant experts. BTW, I like to follow on LI too if, after reviewing a speaker or attendees LI their background is relevant. * Stay PositiveStay on the positive side of the Rubicon. I've piled on when a speaker wasn't particularly aware of his own arrogance and regret my smallness now. Life is too short to be a jerk even if everyone else is. Speaking at an event is HARD WORK and most are doing so for free or little compensation. Talking Moose Media= Meeting PROTECTIONThat said, HIRE SOMEONE like @1TalkingMoose to manage the "meeting within the meeting" while you speak. NEVER leave the audience to chance OR its own devices. Nikol and her team will Tweet as you speak and respond to threads and questions so attendees will think you are in two places at once. Use of G+ At Conferences QuestionI shared these tips on G+ and asked a question about how IMers use G+ at a conference I'm always so Twitter-centric I'm looking for tips about how to use @GooglePlus at conferences. https://plus.google.com/102639884404823294558/posts/cvo2LwvcA9u
Every picture tells a story, as they say, but sometimes it takes a clever combination of words and pictures to tell a story quickly, concisely and in an entertaining fashion. The best infographics may look like they were simple to create in Photoshop, but designing an effective piece of data visualization is usually anything but.
New Marketing is focused on developing strategies and implementing tactics based on the dynamics of online search, brand journalism and social media.
Wow, what a great new resource. Mark Smiciklas writes great Internet marketing posts and illustrates with even better infographics. Love this infographic on the new marketing because it has content and social media just where they both belong (helping each other).
Bill's Metcalfe CallMetcalfe's Law states the value of a telco network is square its members. That math is easy to understand. If you were the only one with a phone it would have little value. When all your friends have phone your network is valuable. Same is true for use of cool social network and content curation tools like our beloved Scoop.it. Bill calls for a "rising tide" where mavens he knows and follows on G+ (he has tens of thousands of followers) join and use Scoop.it. @Bill Gassett is sharing another important idea - content curation with Google+ and Scoop.it is more powerful together than using either tool alone ESPECIALLY if your tribe is using both. When your tribe creates Metcalfe's magic value (square your members) your WORK goes down even as your RETURN goes up achieving the Nirvana of DO MORE WITH LESS. I doubt there is anyone reading this who feels what they really need is one more SMM, but Bill points out an important idea. If we can create a tribe of mavens in both places our COMMONS becomes more powerful and that power can and will pay back members of the commons. YES, this is a CATC-22 - Your content creation and curation can't get more efficient without adding more tools like Scoop.it which, at least for the short run, makes your content creation and curation more inefficient.
You are trading the learning curve for squaring the ROI later (trust me and read @Brian Yanish - MarketingHits.composts about how much of his considerable web traffic comes from his very advanced Scoop.it usage).
What is the one essential ingredient for success that most curators of information miss? Is it relevant content? No. Is it a review for each article? Sometimes, but that’s another post. Is it catchy article titles? Not usually. It’s – tah-da – an editorial statement. What??!! Sounds dry and boring! Good grief, why would I …
This is a great Curatti post by Karen Diietz. Karen's insistence on "an editorial page" is right on. This "About Page" for content marketers sets the stage, explains the behind the curtain reasons you are curating and creating the content you share. I've always thought the about page is the great underutilized page. Most write About pages from a since of duty more than a feeling that the page can help brand, define and position a company's marketing. Great post by my fellow "Editor of Chaos" Karen on Curatti.
Curation Collisions Create SURPRISE & Surprise MattersWe are OLD even when we are young now. There is no way to remain YOUNG for very long with so much information chasing us. The next generation lives on their phones the one after may be searching the web and emailing as they look through their Google Glass. Scoop.it CEO @Guillaume Decugismade an interesting offhand suggestion about curation to me a few weeks ago. Guillaume noted how important curation becomes when we slouch toward the point when everything that ever NEEDS to be written has been written. Guillaume means what I call "rich snippet" curation or content curation where the hand of the curator is present and accounted for. This is the kind of curation many great teacher helped me learn over the past few years - a skill that feels increasingly important in a way that reminds me of how I felt about SEO before there was a new sheriff in town named Navneet Panda. We learn best by DOING and this GooglePlus post says THANKS to kind and patient teachers who you should FOLLOW on Scoopit and learn content curaiton too:@Robin Good
@Ana Cristina Pratas
@Brian Yanish - MarketingHits.com
@The Fish Firm
Education and digital curation
Content that falls in the Internet's dessert doesn't get read. This post shares 5 tips for how to increase your content's shares, likes, links and love.
The innovation in data and analytics continues to accelerate, transforming the staid old business intelligence industry into a new source of value for the enterprise. The result has been data in the hands of more people and the ability to drive better decisions. And the wave of innovation isn’t even close to over.Check out the 10 game-changing business intelligence trends we're predicting for 2014.Marty NoteExcellent BI Trends analysis white paper (free download with one of the worst conversion forms out there lol) by a trusted source (Tableau usually ROCKS IT): * End of Data Scientists (BI = everyman). * Cloud BI goes mainstream. * Big Data Gets Funky and Real. * Agile BI Extends Lead. * Predictive Analytics explodes. * Embedded BI begins. * STORYTELLING Becomes a PRIORITY (YESSS!!!).* Mobile BI becomes PRIMARY consumption pattern (of BI tools and analytics). * Social Data = ROI (no Really). * NoSQLis the new Hadoop.
The official website of Honeysuckle Ridge, a North Carolina based country rock band.
Meeting great people at Triangle Startup Factory startup accelerator program (started yesterday) including Joseph Dickey bass player for Birth of the Cool country rockers Honeysuckle Ridge. Love this description from the band's "about" page: "Solid southern roots. Down home lyrics. And enough rock n’ roll to kick it in the ass a little." Look for Honey Suckle Ridge at ACC Tourney! (BTW, if you don't know North Carolina the ACC basketball tournament is a religion). Look, listen to and support Joseph and his bandmates at the ACC on 3.14.14.
Mobile First MomentReading books about designing your IA (Information Architecture) and design "Mobile First" is academic until you actually try and do it. Had a eureka and "this is hard" moment this morning after loading an iOS template and working TINY on CrowdFunde's design. Here are a few things that hit me right off:* Main Menu options moved down form 6 to 4.* Some Phase II ideas like SHOP were moved up to Phase I.* Have to account for swiping and pressing (not clicking) "buttons".* Changing navigation changes information architecture (fewer branches).So the Mobile First Movement, the movement influencing major web design trends like flatness, monochrome colors and large heroes, really changes your perspective FAST. Doesn't just change your design perspective either. Your IA (Information Architecture) goes through some serious revision too. There is SO LITTLE space you have to toss some things over the side while moving others up (I tossed 2 menu options and moved shopping up from Phase II to Phase I). Designing for mobile is a paradigm shift of the first order. Highly suggest working MOBILE FIRST on your next project even if your main application today is lap or desk tops.
Great report from IBM Pulse about IBM's big bet on cloud computing via partners. Loved this summary:"First, IBM announced the beta of PureApplication Service on SoftLayer. As background, PureApplication Service uses best practice “patterns” to rapidly deploy specific applications. In a nutshell, patterns are like tried and true recipes to set up, deliver and manage the infrastructure plumbing for a given application. Instead of having to piece together all of the ingredients, customers get pre-formulated virtualization, operating system, middleware, wiring, and installation patterns that dramatically slash the time it takes to stand up an application. Putting PureApplication Service on SoftLayer brings these portable, reusable patterns to the cloud, and opens up new opportunities for new use cases. As important, it makes it easier for businesses (and partners) to support a hybrid IT environment that’s consistent regardless of where the app resides."
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
Interesting to see what makes a story a "viral story". M
Many of us have barely enough time to skim- read the posts on our social networks but there are still some posts that make us stop and read...
Une (petite) leçon à garder en tête pour la diffusion d'information
I think this sums up social media quite nicely:
"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "
Welcome to reality.
Power of Pinterest Group Boards (copied for G+)I was frustrated with how long it was taking to get great +Pinterest followers. Everywhere I looked there were great visual marketers and curators and none of them were following me (lol).I created a King and Queen of Pinterest contest won by +Mark Traphagen (still owe Mark a prize too). The contest asked contestants to tell a story in 3 pins. Mark did a great job,But the contest didn't create the following I hoped for. I got busy with other things and wrote "Delete King and Queen" on my To Do list. Then a funny thing happened.About a month after the contest ended I circled back around ready to cross off "delete King and Queen" off my list. You know what happened. While I was doing other things the King and Queen boards started to cook (lol).There are several helpful lessons in here you would think I already know since I've been marketing one thing or another online since 1999, but some RULES you need to review constantly such as:* NEVER Delete only build onto.* Failure is more about TIME than performance.* In TIME everything you do online contributes (even the mistakes).Needless to say I didn't delete these boards and Pinterest followers are now above 4,000 and scaling faster than any other social net. Group boards like these are fantastic "get more from less" #Internetmarketing and #socialmediamarketing tools.The more contributors to your group boards the more your job changes from finding content to curating what is there (and policing the spammers). I set up clear and fair guidelines for King and Queen.Those guidelines say selling is fine overwhelming is not. We allow 3 to 5 pins by the same pinner in a single session. At Christmas some merchants were pinning 50 pins and that violates our "don't overwhelm" guideline so we cleaned the spam out and removed the pinner.Every now and again, after new contributors come on the boards, I will re-pin the guides just to remind everyone about the "rules of the road". All things being equal Pinterest group boards are great "get more from less Internet marketing work" tools.And Mark, got lots of great http://www.curecancerstore.com stuff to give you for your great story telling skills :). M
Experts in the field weigh in on the biggest trends you can jump on to make your brand stand out on social media.
Agree with every trend noted here including:
* Social Web more impact than search-engine ranking.* Simplicity will become critical.* Social customer service is on the rise.* Small businesses become big players.
The #1 of these 4 is straight to the point: The social Web will have more impact than search-engine ranking says Holly Berkley, author of the Social Media Advantage: an Essential Handbook for Small Business.
So tell me! Have you started your Google+ Hangout on Air Show yet? If you are waiting for the perfect time with the perfect intro and ideas, don’t. As with all projects, your show will and should be an ever transforming piece of living art. You will make mistakes, have great topics with dull guests …
Great post from the only person I trust to do my HangOuts -- Nikol and Talking Moose
Here's our step by step guide on how you can access the deep web via Tor and a guide to just what you can expect to find on there.
Did you know most of the web isn't accessible via search engines? This "Deep Web" is only available by using proxy servers and being anonymous. You can find drug seller Silk Road, mercenaries, lions, tigers and bears in the deep web so be careful.
A growing number of companies recognize the importance of original content for their marketing.Marty NoteSocial Times covers content creation, curation, editing and review and distribution in this comprehensive Infographic. Does leave out several of my favorite content marketing tools including Scoop.it, GooglePlus and WordPress. Did find 5 new things I want to try.
Great Hangout With +David Amerland Uncovering Human Factor In Social Media MarketingGreat Hangout today with David +Steve Martin (PR Industry Expert) and Cloze.com founder Alex Cote. Great Hangout on:* PR.
* Authenticity. * Transparency. * Semantic Web. * Startups & Pitching VC
The latest earnings from Twitter may contain a stealth but serious message for bulls. Get details now! (hmm @twitterindia hires crazy person raheel shaik, and see what happens. growth tanks, concern #twitter only a fad.
LOL, social media naysayers never cease to amaze me. Before Christmas Beyonce drops a single Instragram pic for her new album Surprise and melts down the social web while setting record ITunes downloads. Sure, yes Twitter and every other social domino is a fad.
This is my sister Caroline Smith's new website. Caroline is an exercise and nutrition NUT who can help you get healthy, overcome chronic health challenges and get in shape. Riding across Colorado during Martin's Ride To Cure Cancer, Caroline lives in Denver, was some of the most fun on a bicycle I've ever had. Caroline really saved Martin's Ride too. I wasn't "fueling" or "recovering" properly and was worse for wear after several weeks of hard riding. Tips my sister shared shave the other 2,000 miles of Martin's Ride. Check out Caroline's blog for great tips on how to be a better you. M