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Want to know what the "pros from Dover" are using to research "beyond Google"? Here are ten search engines for serious searchers.
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I think all the information about US. lack of secure privacy, Google's involvement ... make this list worth looking at.
We are smarter together than apart. We spot more cool stuff together too.
Share the cool things you've found on Scoop.it here. Share cool stuff you find on the web Here. Share cool stuff you find in LIFE here. Become A Cool Internet Spotter.
Who will become the best Cool Internet spotters?
Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow.Marty NoteLooking at this infographic from McKinsey it is easy to see why the average CMO tenure is 2 years - there is a lot going on! Big Data is "birth of the cool" in several ways:* Seeing business in a new way. * Finding patterns to connect personas and segments to marketing.
* Changing marketing based on data.
* Creating better testing plans.
* Making more money faster and smarter (i.e. for less).
Breaking My Own RulesWe've learned a year's worth of crowdfunding lessons in the few weeks since we launched http://www.curecancerstarter.org. We saw a post about WHEN you should launch (not good idea to do so in 4Q typically since your campaign can get swallowed by holiday fever).
Timing seems like a "horses are already out of the barn" question, so we shared some hard won tips from our launch of CureCancerStarter.org including: * Seed your campaigns because those who have 25% or more in after the first week make their goal 80% of the time. * Ask for CASH and provide rewards. * Ask for advocacy (to reach friends of friends). * Provide tools to help supporters advocate (graphics, sample tweets, auto-tweets). * Realize most Kickstarter campaigns are funded for $10K or less so may make sense to ask for a little, build your list and then ask for more. * Show and share results all the way through the campaign (don't spam so publish to blogs, social and other more neutral locations than supporter's inboxes). * Remember we buy with EMOTION and justify with LOGIC so have both elements in your pitch. Did I violate my own rule? Yep (lol), but life is like that sometime :). M Hope you will visit, donate and contribute to... http://www.curecancerstarter.org
http://www.accav.com "My Marketing Challenge" was a project that the video team at ACC came up with to help out small businesses and nonprofits. Jeff Wuchich...
VIDEO, VIDEO and VIDEO are the three most important words for nonprofits espeically one trying to help one in a million.
My friend Nikol Murphy runs an amazing three-ringed circus of a meeting. She has tweets flowing as YOU are speaking. She curates hashtags, comments and shares links as YOU are talking. Not uncommon to see people desperately trying to figure out if you have your phone below the dais as you seem to be able to be in more places at one. If being in more places at once and knowing how to master this new kind of "SOCIAL MEETING" is important to you and your company then you need to know Nikol since she is the pioneer on Meeting 3.0.
By: Dawn Papandrea, NewsCred ContributorIf you’re reading this blog, you may already believe that content marketing will benefit your business. What you might not know is that there is a right way and a wrong way for getting it done.
Love the "trying to go viral as if it where that easy" tip. Viral is as viral does. The irony is the more you TRY to go viral the less you are likely to actually go viral. All great tips content marketing No No tips here easy to fall into any one of these mistakes. Don't. Great Brian Yanish @MarketingHits post.
To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.
What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.
Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/
Yep these are the "new realities of SEO" alright.
Search is such a dynamic aspect of online marketing, it seems that it offers 5 new realities every month. These realities are nicely explained and make a lot of sense.
A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.
Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?
Great summary by Peg Corwin of an interesting #Startup philosophy:
Paul Graham's ideas of startups
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Today's designers have to be more than surface decorators writes Mark Rolston. They need to become systems designers.
Design / Information Architecture TsunamiThis FastCompany post is right on and even a tad too conservative. The third wave, Organic Products, is all but here. When designers create contingent what if conditions they are acting like "systems engineers". A website is really a flexible membrane or a play whose scenery is so easy to change it can be done effortlessly and hidden to viewers despite having those changes happen right in front of their noses. First we will allocate dynamic "read the cookie, fire the creative" zones. Next we will apply the same contingent what if logic to our websites as a whole. If you think you just heard the need for clarifying personas and segments you would be correct. Once a website is dynamic the experience is controlled by visitor behavior and modeled expectations. Modeled expectations is another way of saying you need TONS of creative. If Martin is returning customer (contingent 1), coming in on an email (contingent 2) with seasonal creative Y (contingent 3) then show creative X. Change any one of those contingents and different creative may be needed. If this process of conditions powering conversations via creative sounds like email marketing it is because email marketing is already very contingent (Stimulus - Response) based. FastCompany is discussing another parallel track. They are saying that product development will become more social and organic, less preconceived and historical. FastCompany is right and that point adds to the validity of "organic" as a driving ethos, as the way we interact with customers, partners and stakeholders. The ideal what if contingent is the one that creates itself. Once your conditions are formed as blocks how those blocks get combined may surprise the algorithm - some may "rogue out" combining content blocks in unique sequence. This is where FastCompany's "organic" wave is hitting high and hard. Far from a bad thing these "rogue waves" of unexpected combinations speak to the organic fluidity of the website's creative, the flexibility of the designer / information architects environment and experience. More fluid is going to win, so this may mean "organic" is learning how to encourage "rogue waves" in a mutually beneficial way.
This article highlights what people in the user experience world already know. In short, we have to expect constant change and adapt to the new modes of delivery and user expectations. System design knowledge and confidence is a given for today's movers and shakers in this field, and learning, well, is the only constant.
Despite its more than 1 billion active users, Facebook hasn’t offered an easy way for marketers to track trending conversations – until now. In June, Facebook started rolling out the first several ...
Continue to think the hashtag is one of the most underutilized marketing tools.
Amazon.com: Indie Game The Movie: Jonathan Blow, Phil Fish, Edmund McMillen, Tommy Refenes: Amazon Instant Video
Over the course of my career I've developed a lot of products. Working on some BIG ONES now too (CureCancerStarter.org & CureCancerStore.org). You may not know it but you are a product developer too. We all are product developers now. Indie Game The Movie is the closest thing I've seen or read that describe the journey of creating a product. The journey is always twice as long as you plan and it usually costs 3x what you have. The journey is impossible, depressing, crushing, uplifting and magical all at the same time. I know why it is hard to find source material for the product development journey. Once a product is launched we quickly begin to forget the pain of its creation. If we didn't have this "magical thinking" ability to wipe slate clean we would never develop another product. One thing you learn about product developers quickly is they are driven to develop. One of my favorite sections in this film is when they are at the lowest point and discuss killing themselves. Strange section to be a "favorite", but no one kills themselves and we all know that feeling. I've been having that feeling for about a month now because we are getting so close to two big launches and so may issues remain. The fact that is always the way it is doesn't provide comfort or stress relief. Jumping off the roof feels like the only thing that will. Then there is the work. Thankfully there is so much work the little doubt bunny in my brain (you know the one) can't go too crazy, but he is THERE and tapping his foot (lol). If you are compassionate and want to help me keep my "doubt bunny" in check please join the Cure Cancer Buzz Team and help us beat the drum about CureCancerStarter.org and CureCancerStore.org in October. http://www.jotform.com//?formID=32517495657162 If you would like to see me burn in Hell first get in line behind my ex and second don't worry I am already there :). Somehow everything is going to be alright again right? LOL :). M
Learning to think upside down or "aysnch" to all other Internet marketers is a sure way to make a lot of money online.
Products Are Changing
Digital influence is changing the very nature of what a product is and will be. Products must tell stories. Stories begin social media conversations. Those social conversations can begin long before a product comes to market ( the process of developing a product is a product).
UGC (User Generated Content) creates feedbacwhoops when incorporated increase UGS and social shares (creating a virtuous cycle). This @haikuDeck shares how product development and even the definition of PRODUCT is changing fast.
Why Cloud based Data Storage Today your Business data is the lifeblood of your business.You need to be able to access and secure this data at themost competitive rate, Cloud based storage offers...
Love every one of these five reasons, but my fav is security. Security used to be the reason NOT to put data in the cloud.
5 Secret & Disruptive Content Curation Tools* Scoop.it.* Haiku Deck.* Paper.li.* Pinterest.* GooglePlus.
GameSpotEA will develop current-gen games for "many years to come"GameSpot... the right balance.
I continue to find parallels between ecommerce strategy and tactics and video game creation. Here EA's CEO discusses how investment must be split to assure great experiences on current and new generation platforms. Gamers are abuzz with new consoles due out this holiday season.
Asked how EA manages to create new and support old (which is really continuing to create new games for older platforms) "the right balance" is how EA's CEO describes the challenge. A challenge that must remind ecommerce merchants of managing in a multi-channel world.
What does it feel like to be an Internet markter? This image from (c) Renee Keith gets at the desire to WORK no matter how the background changes, alters or spins. .
Being Thankful For An Inspirational Friend Every Thursday One of the lessons having cancer teaches is to be thankful for PEOPLE NOW. I was stuck trying to figure out a way to say THANKS to my inspirational friend and fellow cancer survivor and amazing GPlus expert Mark Traphagen (https://plus.google.com/+MarkTraphagen/posts). Then I realized, "Hey you are a marketing guy, CREATE SOMETHING". Does anyone else have that angry internal voice? I created Mark Traphagen Thankful Thursdays to pause every Thursday in November to make $100 donation to colorectal research on CureCancerStarter.org (Mark is a colorectal cancer survivor) and be thankful for my inspirational friend and head of Traphagen's army (almost 70,000 strong on GPlus) Mark Traphagen. Here is where you can donate https://www.curecancerstarter.org/campaign/personalizing-treatment-for-colorectal-cancers Here is where you can read my riff on Mark Traphagen Thankful Thursdays and how the FDA is spoiling my "die now" plan and for which I promise to be thankful and not stupid (lol): https://plus.google.com/102639884404823294558/posts/e1UQBmAigxd
If you want to become a great storytelling then LEARN from Karen Dietz (@KDietz). In an amazing comment on a recent G+ post of mine Karen shares how sensitive we lucky few Internet marketers must become. We must be sensitive to the VOICE, TONE and CONTENT that works with different personas and segments visiting our websites. We must hone our message to the magic engagement we seek. I loved Karen’s point about telling the RIGHT STORY to the RIGHT AUDIENCE at the RIGHT TIME. Sounds easy when she says it, we all know finding ways to mix commerce and content is anything but easy.
Today is going to be an incredible day to cap an amazing week: Monday = We Launched CureCacnerStore.org (shop to cure cancer) Tuesday - WRAL (Raleigh CBS) Tar Heel Traveler featured CureCancerStarter.org in a great VIDEO segment. Wednesday - We fought dragons with our cancer center teams, but didn't get to a launch point (will happen next week). Friday - We HANGOUT with leaders in TECH, STARTUPS and HEALTHCARE to discuss what's next, what's new and what's happening via a Google Hangout On Air First VIEWS EVER of CureCacnerStarter.org tomorrow. Revolution begins in a few hours, how you can join us http://www.atlanticbt.com/blog/how-the-web-cures-cancer-google-hangout-10-11-13/
As more and more people view the internet from mobile devices, the demand for responsive website design has intensified. Nowadays creating a responsive web design goes way beyond arranging things t...
Via Twitter: @bitanton
With hundreds of new features to boot, iOS 7 for iPhone, iPad and iPod touch is a gold mine waiting to be explored to its full potential.
Updated my ipad today and see what all the fuss is about. iOS7 is cool.
Did you google today? Most likely you did. The people of the world google almost 40,000 times per second. We gather more information than ever -- but so does...
Grat video about power of GOOGLE.
HD Hangouts do require a HD-capable webcam, more bandwidth, and higher processing power than standard definition, so those with older equipment may...
Could be cool for HD needs (science, engineering). Marty
Gamer Joseph Kim Rocks E-commerce These are the times we live in. Times when one of the most substantial, intelligent and interesting e-commerce and cont