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Become A Cool Internet Spotter

Become A Cool Internet Spotter | Birth Of The Cool | Scoop.it

We are smarter together than apart. We spot more cool stuff together too.


Share the cool things you've found on Scoop.it here. Share cool stuff you find on the web Here. Share cool stuff you find in LIFE here. 

Become A Cool Internet Spotter.


Who will become the best Cool Internet spotters?  

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Birth Of The Cool
Spot, Curate and Create Cool Stuff & Share It Here
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Become A Cool Internet Spotter

Become A Cool Internet Spotter | Birth Of The Cool | Scoop.it

We are smarter together than apart. We spot more cool stuff together too.


Share the cool things you've found on Scoop.it here. Share cool stuff you find on the web Here. Share cool stuff you find in LIFE here. 

Become A Cool Internet Spotter.


Who will become the best Cool Internet spotters?  

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10 Rules Every Business Should Know Before Posting on Instagram

10 Rules Every Business Should Know Before Posting on Instagram | Birth Of The Cool | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
Martin (Marty) Smith's insight:

Instagram, like all social nets, has stated and unstated "rules" and this post brings both to the front.

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Arnaud d'Haen's curator insight, April 14, 2:40 AM

makes #sense

M. Philip Oliver's curator insight, April 14, 11:18 AM

Thanks to Brian and Malek! "Optimize" your Instagram posts

Michelle Gilstrap's curator insight, April 14, 1:08 PM

Rules to help your business on Instagram

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Create Charts & Diagrams With 7 Cool Tools For Teachers Of All Kinds [tools]

Create Charts & Diagrams With 7 Cool Tools For Teachers Of All Kinds [tools] | Birth Of The Cool | Scoop.it

"Through the Free Technology for Teachers Facebook page I recently received a request for some suggested online chart creation tools..."


Via Baiba Svenca, Alfredo Corell
Martin (Marty) Smith's insight:

Cool tools here that business people can take advantage of too. Marty 

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Alfredo Corell's curator insight, April 5, 8:02 PM

Again Richard Byrne has compiled tools for creativity and designing diagrams and charts. Have a look!!!

Marianne Hart's curator insight, April 6, 9:14 PM

Really like the Lucidchart tool! 

flea palmer's curator insight, April 7, 11:45 AM

These look useful...

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Listly - Cool Social List Tool = Lean Content Marketing Superstar

Listly - Cool Social List Tool = Lean Content Marketing Superstar | Birth Of The Cool | Scoop.it

Listly is lists made made easy + social + fun! If you like lists, you will love Listly.

Marty Note
Wow what a cool, well designed tool. Listly helps you create rich lists (with links and images) and compete with other list creators, embed your lists in your blogs or sites and find new ways to tag data to create lean content marketing. Very cool!!

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How To Buy Web Design - A Haiku Deck by Martin Smith

How To Buy Web Design - A Haiku Deck by Martin Smith | Birth Of The Cool | Scoop.it
After almost 14 years an Internet marketer and the last two as Marketing Director for Raleigh's largest web and software design agency I know people need HELP buying web design.
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Birth of the Uncool: Shopping Malls Are Over, What's Next? Experience

Birth of the Uncool: Shopping Malls Are Over, What's Next? Experience | Birth Of The Cool | Scoop.it

With the explosion of the Internet and changing shopping habits, hundreds of U.S. malls are expected to close their doors, but some entrepreneurs see ways to buck that trend.

Marty Note
Ways to buck the trend are all about the E word - EXPERIENCE. Rethinking the soul deadening mall is only the latest benefit of living in a connected mobile time.

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Visual Marketing For Business Report From Masters of the Infographic @columnfive

Martin (Marty) Smith's insight:

EXCEPTIONAL work here by Column Five. My favorite section discusses how to find the story in your data. I've had to hone this sense of STORY too and here are tips I would add:

* Look for the hero's journey, the outlier.
* Patterns = PEOPLE (never forget that)
* Know some color theory so you don;t send COOL messages with HOT data.
* Careful with PEOPLE (see people rules below).
* If it looks like mud it is.

People Usage Rules
People in visual data can be very distracting. Readers eyes go where the eyes in the image go, so if you have a critical chart point your people's gaze at that chart and your readers will follow.

"Mud" means unclear and noisy. The point of making data visual is to isolate THE STORY. You know you are there when your audience repeats your ideas with little confusion or "fill in the gap" reinterpretation.

Your message will NEVER come back 100% like you sent it out, but that okay. LISTEN carefully to the spin and look for the pattern. When your customers reinterpret your story you may learn about what is really resonant...always a good thing.

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Peter Sampson's curator insight, April 14, 5:57 PM

What might this suggest for education?

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Feed Your Head: 5 Social Media Posts From @Scoopit Newsletter

Feed Your Head: 5 Social Media Posts From @Scoopit Newsletter | Birth Of The Cool | Scoop.it

Appreciate Scoop.it team including my How I Use Scoop.it Post in their newsletter.

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Drones Flying Over America - 60 Minutes [VIDEO]

Drones Flying Over America - 60 Minutes [VIDEO] | Birth Of The Cool | Scoop.it
Will the skies of the future be filled with buzzing drones? Morley Safer explores the new, hardly regulated world of commercial drones
Martin (Marty) Smith's insight:

Thought this was a cool segment on drones flying over America NOW and WOW what images and too cool. 

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Birth of the Cool: Infographics Press Releases & 3 beautiful examples

Birth of the Cool: Infographics Press Releases & 3 beautiful examples | Birth Of The Cool | Scoop.it

Research has shown that multimedia elements increase the number of views a message receives. With that in mind, it might be time to reconsider your next press release.


Via massimo facchinetti, malek
Martin (Marty) Smith's insight:

Great @malek share of a very cool idea. Want someone to really pay attention to your press release? Tell a story in graphics. Infographics as Press Releases earn our Birth of the Cool mention of the day! 

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malek's curator insight, March 10, 10:32 AM

The Hotels.com infographic is a live example of non-boring PR

Neil Ferree's comment, March 15, 11:16 AM
Hey Marty, I picked a cool tip from Rebekah the other day on a Hangout RE: the Cavna web based image app. I "really" like the concept of story telling via an Infographic so I'm hoping this tool might be my entre to using your idea to work up an infographic PR piece and see how I do?
Martin (Marty) Smith's comment, March 18, 7:40 PM
Cool @Neil Ferree Go for it Looking forward to your report on Cavna app. Marty
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Flipping Revolution: New Flipboard Magazine Features Is Birth of the Cool

Flipping Revolution: New Flipboard Magazine Features Is Birth of the Cool | Birth Of The Cool | Scoop.it

Wow, LOVE how easy it is to construct a cool magazine with Flipboard's new "Create A Magazine" feature. Imagine Scoop.it but with a simple + tool that is smart enough to move what you are looking at into a magazine viewable online (not just mobile). Very Birth of the Cool!

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Car Tech Popping: New CEA Study - Business Wire

Car Tech Popping: New CEA Study - Business Wire | Birth Of The Cool | Scoop.it
In-Vehicle Technology Popularity Continues to Grow, Finds New CEA Study
Business Wire (press release)
... non-public transportation vehicle in the past 30 days.
Martin (Marty) Smith's insight:

My #startup friends may want to take note of this "in car tech" trend since it feels like where we are now is "tip of the iceberg" with a lot more "berg" to go. One limitation is thinking of the car as a car.

The car is much more than that these days. The car is a daycare center, a shipper, a GPS enabled food and services hunter and a means of transportation.

Radio feels like one of those areas of the car that is still way behind the rest of it. The radio is one of the few places on God's green earth where you will rarely hear a URL, where the ads are still PUSH, PUSH and PUSH and its relevance seems lost. FM Radio feels like dead man walking who has the inclination, time or money to do Satellite radio?

Feels like we can do better and this study says tech innovation in the car isn't going to slow down anytime soon.

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Cloze Cool "Editor of Chaos" Tool Now On Scoop.it

Cloze Cool "Editor of Chaos" Tool Now On Scoop.it | Birth Of The Cool | Scoop.it

I "met" Cloze founder Alex Cote in a hangout with David Amerland. Alex was great. His startup Cloze is a little further down the funnel than CrowdFunde. He offered to help (so Menschy, smart guy).

Cloze the tool is an amazing idea - use MATH to make sense of the noise of our lives. Use algorithms as "intelligent assistants" to help swim out of the deep end we all reside in at the moment thanks to more emails, social media marketing and content than any sane person can manager (lol).

Great to see Alex on Scoop.it!!!! To my many friends and curators on Scoop.it Alex and Cloze are cool and one of us :).

Friends like
@Guillaume Decugis

@Ally Greer
@ janlgordon
@Brian Yanish - MarketingHits.com
@Neil Ferree
@malek
@Thomas Faltin

@David Amerland

Please welcome Alex and Cloze a menschy smart man from beantown whose team is developing a cool "editor of chaos" tool. Marty

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malek's comment, March 4, 6:43 PM
You can't help but o follow cool "Editor of Chaos"
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G+ Guru Mark Traphagen BLOWS UP @CrowdFunde & They LOVE IT

G+ Guru Mark Traphagen BLOWS UP @CrowdFunde & They LOVE IT | Birth Of The Cool | Scoop.it

Traphagen's Army
We should have figured Mark's loyal army of G+ers would blow up http://www.crowdfunde.com. Mark's Great Curator Profile spared a wave of, "Yeah we love Mark too," posts on social media today and blew up our applications to come curate for CrowdFunde:

Apply
http://form.jotform.us/form/40948367508162

Mark's Profile
http://www.crowdfunde.com/great-curator-profile-mark-traphagen/

If you don't already follow Mark on G+ like more than 80,000 others you should as he ROCKS
https://plus.google.com/u/0/+MarkTraphagen/posts

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25+ tools to make the most of Pinterest

25+ tools to make the most of Pinterest | Birth Of The Cool | Scoop.it
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?

Via Cendrine Marrouat - www.socialmediaslant.com, Steven Krohn, RadeBigMan, Gerrit Bes, John van den Brink
Martin (Marty) Smith's insight:

Pinterest is a great tool. It anticipates visual marketing, is fun and easy to use and these tools help make it a powerful marketing tool.

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Alfredo Corell's curator insight, April 5, 7:59 PM

A new compilation of tools to make the most of your pinterest boards

sarah's curator insight, April 6, 4:42 AM

intéressant,pour mieux exploiter les tableaux.

Pawan Webworld's curator insight, April 12, 8:25 AM

Expert Web World provide excellent, effective and affordable service in search engine optimization to get your website in top 10 result in Google, Yahoo and Bing search engine. We worked in the field of SEO, SEM, link building, social bookmarking, traffic generation, top Google ranking, market research, internet marketing, email marketing, content writing. Our main objective is to full-fill the clients requirement and achieve desire goal with in a specific time period. As SEO company in India we believe in quality, effective, affordable work and deliver best to each client as compare to other SEO company in India. Clients satisfaction is our success. After designing and developing the website we submit the website in search engines for basic optimization of website which is free with every web project. It will boost the website traffic and gives you more sales and customer. We try to put your website in 10 slots of first page of google and increase the traffic of visitor in your website. From the start to end we take care of SEO guideline and fixes all bugs in development process. Lots of clients get exceptional results from our proficiency, and your business will too.

 

http://www.expertwebworld.com/search-engine-optimization.html

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Paradoxos Durham, NC's SXSW Is Next Weekend!

Paradoxos Durham, NC's SXSW Is Next Weekend! | Birth Of The Cool | Scoop.it
Paradoxos is a festival that celebrates ideas and innovation in Durham, NC.
This year's festival will be held on April 10-12, 2014.
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The Discovery of Lean | Narrated Prezi by Mark Warren

Brief description on the origins of lean. Lean is an outcome of implementing Flow Principles + the TWI program

Via Michel Baudin, Jean-Guy Frenette
Martin (Marty) Smith's insight:

Going to have to steal the narrated Prezi idea. Marty

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Michel Baudin's curator insight, March 31, 1:37 AM

This is a short version of a one-hour presentation I heard live a few months ago. Mark's take is the result of more than 30 years of practical experience in all sorts of plants around the world and more than a decade of intensive research of original documents in numerous archives in several countries. 


To understand where concepts and techniques are useful in manufacturing today, we need to know who invented them and for what purpose. The historical perspective is not a luxury, and the explanations of this history must be accurate if it is to enlighten us. 


At historical research, Mark is a pro; I am an amateur. John Hunter (http://management.curiouscatblog.net) thinks I have a "library full of dusty tomes." In truth, I only have a few old books on manufacturing, half of them recommended by Mark. 

Philip Marris's curator insight, March 31, 7:13 AM

A great 10 minute Prezi narrated presentation of Lean.  It concludes with a warning about trying to copy a mature system (Toyota Production System). It emphasizes the steps : Learning to see, learning to think and learning to improve. Maybe a little too American in its point of view but apart from that excellent.

 

Mark Warren is a very experienced Lean practitioner. Thanks to Michel Baudin for pointing out this presentation.

dumontis's curator insight, April 1, 3:41 PM

Nice!

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Channelkit - A New Social Bookmarking Tool

Channelkit - A New Social Bookmarking Tool | Birth Of The Cool | Scoop.it

Always thought the lowly bookmark is an overlooked gem. Delicous.com has its moments but failed to get lift off after changing hands several times. ChannelKit may prove easier to use and so more successful in its Metcalfe network valuation (Metcalfe's law is value of a network is squar its members). Perhaps Channelkit can go where Delicious looked like it would but never quite made it.

Why is bookmarking relevant?

One way to create meaningful tagging is to "normalize" via scale. When a LOT of people all tag, share and publish similar content norms and patterns emerge. What you call email mkt I might call email marketing, but as we see aggregate numbers that feedback loop can help bring outliers into the fold.

If email mkt has 10 tags and email marketing 10,000 tags chances of the outlier being brought into the "email marketing" fold are good. This kind of massive data manipulation at scale can manage larger datasets faster and cheaper than trying to have a team do it.

As a crowd works their bookmarking the data smooths out, outliers become easier to identify and the backend tagging influences the front end consumption creating a self reinforcing feedback loop (gets more efficient as scale increases creating the much sought after "get more with less" ideal).

The web's secret is always some form of crowdsourcing or crowdfunding since the impact of anything at massive scale creates meaning and patterns faster and so lowers costs and increases profits. The key is getting out past the "breakers" of Metcalfe's law (i.e. hitting scale numbers that are turning over faster and faster because use of the tool is self reinforcing and beneficial).


Via Ana Cristina Pratas, Martin (Marty) Smith
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María Dolores Díaz Noguera's curator insight, March 29, 9:04 AM

Channelkit - A Bookmarking Tool

Scott Compton's curator insight, April 1, 12:54 PM

Kind of like Scoop.it
 

Nevermore Sithole's curator insight, April 14, 2:59 AM

A Bookmarking Tool

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King and Queen of Pinterest: Pin The Future

King and Queen of Pinterest: Pin The Future | Birth Of The Cool | Scoop.it
Are you the Queen of Pinterest? The Queen of Pinterest is a celebration of women by women. | See more about internet marketing, tom shoes and social media marketing.
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Lean Content Movement? 22 Experts Explain via @gdecugis

Lean Content Movement? 22 Experts Explain via @gdecugis | Birth Of The Cool | Scoop.it
What's your lean content definition? Not sure? Here are 23 definitions of lean content by content marketing experts to help guide you.

Via Guillaume Decugis
Martin (Marty) Smith's insight:

Thanks For The Movement Mention
Appreciate Guillaume's note. I remember calling his first Lean Content posts a "Movement". I was thinking about how marketing was changing.

One BIG changed was/is how important LOVE is now. You can't create love with a boring, business as usual approach. Brands are under attack. "Clean Slate" brands are invading and they have nothing to lose.

Brands can't assume yesterday's love translates. Many brands continue to approach business as usual. Problem is they speak about themselves to themselves (more and more). Have relevant conversations or die!

Lean Content starts relevant. Lean content grows more relevant WITH its consumption. The bond between brands and their advocates and "lovers" must grow over time. There is no "dead net neutral" in content marketing and the new SEO. You gain or lose.

Every minute of every day your brand, content marketing and websites are gaining or losing traffic, advocates, support and conversion. 365/24/7 the game that never ends is HAPPENING and your relationship to it is improving or eroding (period full stop).

The reason understanding and joining the Lean Content Movement is so important is well defined by these 22 IMers, so a #mustread.

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Guillaume Decugis's curator insight, March 20, 8:50 PM

Interesting round-up by Heidi Cohen on what lean content means to various social media and content experts (including yours truly).


Interestingly, some define lean content as content that is short while others define it as we do by enlarging the idea of lean to the whole content process: practices, techniques and workflows to do more with less when it comes to publishing content. 


Maximum impact within a given set of resources.


But behind the differences, it's awesome for us to see so many experts join the discussion (this movement as [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] put it) and embrace lean content as a key concept for the future of content strategies.


Join us too! 


And if you're in SF (or NYC), this can be meant literally as we have meetup groups: meetup.com/leancontent (and http://www.meetup.com/lean-content-NYC).

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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Birth Of The Cool | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.

Via Luis Costa
Martin (Marty) Smith's insight:

Jeez I didn't understand this the first time around when it was chemistry (lol). Cool visual mnemonic though, so guess I get a chance to not get twice :). M 

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malek's curator insight, March 18, 11:01 AM

"Keep Calm and Love Chemistry"

This time it has a true meaning.

Richard Baxter's curator insight, March 18, 12:10 PM

I really love this approach - interesting, informative and engaging

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Clouds, Big Data, Embedded BI & More: Top 10 Business Intelligence Trends for 2014

Clouds, Big Data, Embedded BI & More: Top 10 Business Intelligence Trends for 2014 | Birth Of The Cool | Scoop.it

The innovation in data and analytics continues to accelerate, transforming the staid old business intelligence industry into a new source of value for the enterprise. The result has been data in the hands of more people and the ability to drive better decisions. And the wave of innovation isn’t even close to over.

Check out the 10 game-changing business intelligence trends we're predicting for 2014.

Marty Note
Excellent BI Trends analysis white paper (free download with one of the worst conversion forms out there lol)  by a trusted source (Tableau usually ROCKS IT):

* End of Data Scientists (BI = everyman).
* Cloud BI goes mainstream.
* Big Data Gets Funky and Real.
* Agile BI Extends Lead.
* Predictive Analytics explodes.
* Embedded BI begins.
* STORYTELLING Becomes a PRIORITY (YESSS!!!).
* Mobile BI becomes PRIMARY consumption pattern (of BI tools and analytics).
* Social Data = ROI (no Really).
* NoSQLis the new Hadoop.

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NC Country Rockers Honeysuckle Ridge Play ACC Tournament 3.14.14

NC Country Rockers Honeysuckle Ridge Play ACC Tournament 3.14.14 | Birth Of The Cool | Scoop.it
The official website of Honeysuckle Ridge, a North Carolina based country
rock band.
Martin (Marty) Smith's insight:

Meeting great people at Triangle Startup Factory startup accelerator program (started yesterday) including Joseph Dickey bass player for Birth of the Cool country rockers Honeysuckle Ridge. Love this description from the band's "about" page:

 "Solid southern roots. Down home lyrics. And enough rock n’ roll to kick it in the ass a little." 

Look for Honey Suckle Ridge at ACC Tourney!  (BTW, if you don't know North Carolina the ACC basketball tournament is a religion). Look, listen to and support Joseph and his bandmates at the ACC on 3.14.14.  

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Martin's Mobile First Moment

Martin's Mobile First Moment | Birth Of The Cool | Scoop.it

Mobile First Moment
Reading books about designing your IA (Information Architecture) and design "Mobile First" is academic until you actually try and do it. Had a eureka and "this is hard" moment this morning after loading an iOS template and working TINY on CrowdFunde's design.

Here are a few things that hit me right off:

* Main Menu options moved down form 6 to 4.
* Some Phase II ideas like SHOP were moved up to Phase I.
* Have to account for swiping and pressing (not clicking) "buttons".
* Changing navigation changes information architecture (fewer branches).

So the Mobile First Movement, the movement influencing major web design trends like flatness, monochrome colors and large heroes, really changes your perspective FAST.

Doesn't just change your design perspective either. Your IA (Information Architecture) goes through some serious revision too. There is SO LITTLE space you have to toss some things over the side while moving others up (I tossed 2 menu options and moved shopping up from Phase II to Phase I).

Designing for mobile is a paradigm shift of the first order. Highly suggest working MOBILE FIRST on your next project even if your main application today is lap or desk tops.

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IBM Bets BIG On Clouds: Report From Pulse Conference

IBM Bets BIG On Clouds: Report From Pulse Conference | Birth Of The Cool | Scoop.it

Great report from IBM Pulse about IBM's big bet on cloud computing via partners. Loved this summary:

"First, IBM announced the beta of PureApplication Service on SoftLayer.  As background, PureApplication Service uses best practice “patterns” to rapidly deploy specific applications. In a nutshell, patterns are like tried and true recipes to set up, deliver and manage the infrastructure plumbing for a given application.

Instead of having to piece together all of the ingredients, customers get pre-formulated virtualization, operating system, middleware, wiring, and installation patterns that dramatically slash the time it takes to stand up an application.

Putting PureApplication Service on SoftLayer brings these portable, reusable patterns to the cloud, and opens up new opportunities for new use cases. As important, it makes it easier for businesses (and partners) to support a hybrid IT environment that’s consistent regardless of where the app resides."

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The Science behind viral stories on the Web

The Science behind viral stories on the Web | Birth Of The Cool | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris, Guillaume Decugis
Martin (Marty) Smith's insight:

Interesting to see what makes a story a "viral story". M

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APIntd's curator insight, March 10, 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 6:54 AM

Good Read