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See your Google organic visit data overlaid with Google's major algorithm updates, and then dig into your data.
Great SEO Tool 2.0The team at Barracuda has released a new and improved Panguin Tool: http://www.barracuda-digital.co.uk/panguin-tool/ I love this tool because it is so EASY and provides so much insight. You simply go to the link, login to GA and the tool creates an overlay of Google algorithm changes on your traffic. Too COOL! And beyond helpful since knowing you've been hit and by what can help put your website traffic on the road to recovery. SMBs wondering why your sales are off? Use Panguin to see if you've been snared in Google's latest algorithm change. If you have here is what I would do: 1. DO NOTHING but start to research.
2. Look hard at your inbound links (Spammy?).
3. Look hard at your internal linkage (Spammy?).
4. Change one thing, wait and see results then change another.
How To Recover If you are losing money after a Google algorithm hit then the patience I'm suggesting may be painful. Here are some ways to counter, some places you don't have to be as patient: * BUY PPC.
* Create great campaigns (offers, contests and games).
* Up your content creation by 3x.
* Up your social by 4x. * Create a contest to ask for Facebook SHARES and LIKES (helps rebuild SEO).
* Use Google Plus (most disruptive social net).
* Build your list.
* Use your list to increase traffic (with a great campaign).
If your Internet marketing depends on organic more than 30% you are NUTS. Always create diversified Internet marketing. Keep channels like PPC alive just for this kind of shock to the system. Even PPC is subject to ad scores and trust factors. If you are snagged on a rock in organic Google may punish your PPC too, so make sure your ad quality scores are HIGH (drive to a relevant landing page and make a substantial offer so visitors become engaged visitors and then buyers). I've weathered several bad SEO storms and one tip I didn't include is HIRE SOMEONE TO HELP. SEO is not easy, straightforward or intuitive. Knowing what to do requires expertise like my friend Phil Buckley (@1918). Phil works on SEO DAILY. Phil's company has a great tool called RemoveEm.com that helps eliminate spammy links. http://www.removeem.com This means Phil will know SEO in way most Internet marketers never will. In a crisis you need a PHIL. Because it is possible to make a bad situaiton worse. Phil's spent the last two years helping bail websites out of bad algorithm shifts so PHIL or someone like him is KEY. Phil is a friend, but I don't make any money from my recommendation of his work, and there are other Phils out there. There are also a lot of snakeoil salesmen (and women). I HATE hiring in a crisis (been there, done that and NEVER want to do it again), but sometimes it can't be avoided. Better to HIRE NOW (or when you are NOT in crisis), get to know your SEO (each has strengths and weaknesses) and be ready for the next crisis. Death, taxes and there will be an Internet marketing crisis are the only sure things in life. If you are a diehard DIYer then read my friend David Amerland's Help My Seo blog (http://helpmyseo.com/ ) and follow him on Google Plus.If you need to learn how to use Google Plus, learn from the MASTER @MarkTraphagen's Virante Blog and on Google Plus.
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Thanks to +David Amerland for sharing this post on G+