Birth Of The Cool
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Birth Of The Cool
Spot, Curate and Create Cool Stuff & Share It Here
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Power Marketer Bill Gassett's Call For G+ Mavens To Use

Power Marketer Bill Gassett's Call For G+ Mavens To Use | Birth Of The Cool |

Bill's Metcalfe Call
Metcalfe's Law states the value of a telco network is square its members. That math is easy to understand. If you were the only one with a phone it would have little value. When all your friends have phone your network is valuable.

Same is true for use of cool social network and content curation tools like our beloved Bill calls for a "rising tide" where mavens he knows and follows on G+ (he has tens  of thousands of followers) join and use

@Bill Gassett  is sharing another important idea - content curation with Google+ and is more powerful together than using either tool alone ESPECIALLY if your tribe is using both. When your tribe creates Metcalfe's magic value (square your members) your WORK goes down even as your RETURN goes up achieving the Nirvana of DO MORE WITH LESS.

I doubt there is anyone reading this who feels what they really need is one more SMM, but Bill points out an important idea. If we can create a tribe of mavens in both places our COMMONS becomes more powerful and that power can and will pay back members of the commons.

YES, this is a CATC-22 - Your content creation and curation can't get more efficient without adding more tools like which, at least for the short run, makes your content creation and curation more inefficient.

You are trading the learning curve for squaring the ROI later (trust me and read @Brian Yanish - MarketingHits.composts about how much of his considerable web traffic comes from his very advanced usage).

Bill Gassett's comment, February 17, 7:33 AM
Marty I could not be happier that you turned me onto this place!
Rescooped by Martin (Marty) Smith from MarketingHits!

5 Content Marketing Mistakes You’re Making Right Now (and How to Fix Them!)

5 Content Marketing Mistakes You’re Making Right Now (and How to Fix Them!) | Birth Of The Cool |

By: Dawn Papandrea, NewsCred Contributor
If you’re reading this blog, you may already believe that content marketing will benefit your business. What you might not know is that there is a right way and a wrong way for getting it done.

Via Kaye Blum, Brian Yanish -
Martin (Marty) Smith's insight:

Love the "trying to go viral as if it where that easy" tip. Viral is as viral does. The irony is the more you TRY to go viral the less you are likely to actually go viral. All great tips content marketing No No tips here easy to fall into any one of these mistakes. Don't. Great Brian Yanish @MarketingHits post. 

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What Is A "Curation Collison" & Thanks To 17 Great Curation Teachers On

What Is A "Curation Collison" & Thanks To 17 Great Curation Teachers On | Birth Of The Cool |

Curation Collisions Create SURPRISE & Surprise Matters
We are OLD even when we are young now. There is no way to remain YOUNG for very long with so much information chasing us. The next generation lives on their phones the one after may be searching the web and emailing as they look through their Google Glass. CEO @Guillaume Decugismade an interesting offhand suggestion about curation to me a few weeks ago. Guillaume noted how important curation becomes when we slouch toward the point when everything that ever NEEDS to be written has been written.

Guillaume means what I call "rich snippet" curation or content curation where the hand of the curator is present and accounted for. This is the kind of curation many great teacher helped me learn over the past few years - a skill that feels increasingly important in a way that reminds me of how I felt about SEO before there was a new sheriff in town named Navneet Panda.

We learn best by DOING and this GooglePlus post says THANKS to kind and patient teachers who you should FOLLOW on Scoopit  and learn content curaiton too:

@Robin Good

@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish -

@Karen Dietz


@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

Martin (Marty) Smith's comment, February 10, 3:35 PM
Thanks to one of my most inspiring curators for his kind and generous note. Thanks @Brian Yanish -
janlgordon's comment, February 10, 9:09 PM
Marty, thank you for including me on this list of talented curators. You definitely belong on here, You have been a great teacher to me and so many others. Your curation is an outstanding example to anyone who wants to learn how to do this right. You are also a master at marketing and promotion of your work and that of others. You are one of the most generous people I've ever met and I thank you once again.
Bookmarking Librarian's curator insight, February 20, 11:27 PM

Education and digital curation

Rescooped by Martin (Marty) Smith from Marketing Revolution!

Things That Go BUMP In The Night: Content Strategy vs. Content Marketing

Things That Go BUMP In The Night: Content Strategy vs. Content Marketing | Birth Of The Cool |
The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.

Suppose you want to reach a destination “A”. In order to reach “A” you start walking and let us call that walking content marketing. Content strategy is the path that you take to ensure a safe and speedy arrival at “A”. If content marketing is an action, then content strategy is the brain behind that action.

Strategy, as we all know, is a series of actions that we take in order to arrive at a desired result. There is no use performing tasks without having an idea of what you need to do, at what time, for whom, and how.

Does content marketing precede content strategy or is it the other way around? Ideally, it is the other way around and in fact they both need to go parallel. But if I work for you, I would start with the latter.

Via Brian Yanish -
Martin (Marty) Smith's insight:

Greaty note from Brian about starting in one place with your content, watching data and ending up in another. Leave room for pivots, tweaks and things that go bump in the night. 

Brian Yanish -'s curator insight, May 20, 2013 1:40 AM

As I have found with my own content your strategy will change based on your readers input and traffic analysts.

Setting your goals but leaving room for other options can generate new revenue sources.