People often ask me for examples of ‘businesses inspired by nature’. While there are many examples of organisations with aspects of applied nature’s inspiration, for example: InterfaceFLOR taking inspiration from nature for product design, Marks & Spencer taking inspiration from nature for process design (industrial ecology), and HOK taking inspiration from nature for place/structural design (architecture); the current reality is that there are few examples of organisations working in harmony with nature and applying nature’s inspiration to all aspects of the organisation (purpose, people, process, product & place). Fortunately, the appetite in businesses (corporate and non-corporate) for embracing nature’s inspiration at all levels is growing as organisations increasingly realise the benefits of transforming to models and mind-sets more in harmony with life on Earth.
Photo details: Moraine Lake, Banff National Park, Alberta. Copyright © 2009, Alan D. Wilson. http://www.naturespicsonline.com