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Biomimicry
Nature inspired innovation
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What Honeybees Can Teach Marketers

What Honeybees Can Teach Marketers | Biomimicry | Scoop.it

"Honeybees are social insects, always exchanging information with each other for the success of the hive. When a bee finds an attractive new flower with a good supply of pollen, it flies back to the hive and performs a sophisticated waggle dance for the other bees, communicating the distance and direction of the flower from the hive, the type of flower it is, and the potential magnitude of the find. Other bees watch this dance, then navigate to the flower themselves to harvest more of its pollen, which is good because producing a single pound of honey requires roughly two million bee-loads of pollen.

So now imagine for a moment that your company operates a flowerbed, and you are in the business of “selling” your pollen to bees. Your first task is to attract an exploring bee to land and take a look, and for that you need to be sure that your colors are bright and your scent is attractive. That’s advertising.

But the bee is part of a social network, so when it returns to the hive after visiting your flower it’s only going to send for the other bees if your pollen was good. And that’s customer experience."

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Linus Ridge's comment, August 14, 2013 2:00 PM
An excellent view point.
Linus Ridge's comment, August 14, 2013 2:03 PM
Shared on LinkedIn http://www.linkedin.com/in/linusillsleyridge
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Companies that Mimic Nature Out-perform Those That Do Not

Companies that Mimic Nature Out-perform Those That Do Not | Biomimicry | Scoop.it

Companies that mimic living systems have been gaining market share over more traditionally managed firms, which generally model themselves on mechanical systems. Firms that mimic living systems have an existential awareness that they are living communities of people, committed to serving other people, and that they all depend on Nature for their sustenance. This fundamental recognition creates spontaneous demands within the firm to live harmoniously and respectfully with the larger living systems on which we all depend (biosphere, society, markets).

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