Microsoft has launched a site that curates content from blogs, news feeds, and social media sites in an effort to aggregate buzzworthy topics from around the Web in one place.
The site, msnNow, "cuts through the clutter of the Web, providing an up-to-the minute view of breaking trends and the hottest social conversations, what people are saying about them, and why they matter," the software maker said.
MsnNow captures feeds from Facebook, Twitter, Bing, BreakingNews.com, and other sites. Microsoft said content is chosen through the use of special algorithms that measure which topics are generating the most buzz around the Web.
The site features a rotating carousel of top stories at the top of the page, and a sidebar panel on the right that lists the "biggest movers."
MsnNow also features a prominent Bing search box, an indication that Microsoft is hoping the site will drive traffic to its search engine.
Via Giuseppe Mauriello