This is also one of the most strikingly filmed and crisply edited nonfiction film essays to come along in recent years, and Patrick Rouxel appears to be among the most talented ecologically-oriented filmmakers of today’s global cinema.
"ALMA" explores the devastating impacts of the cattle industry on the Amazon and a powerful statement about the global industrial economy.
Beautifully shot, alternately joyful and horrifying, Alma captures the ecological, and even spiritual, cost of meat, dairy, and leather production in the Amazon.
Since 2003, Patrick Rouxel has dedicated his time to making films aimed at raising awareness of deforestation, loss of biodiversity, and the ethical treatment of animals. The multi-award winning "GREEN" http://ow.ly/acGlh presented a heartrending account of the life of an Orangutan against a backdrop of palm oil production and natural habitat loss.
In Alma, Rouxel continues his cinematic journey into the world's forests and the industries that are destroying them, this time heading to Brazil to explore the devastating impacts of the cattle industry. Here he creates a powerful statement about the global industrial economy and the speed with which virgin forests are being cleared for timber and new grazing land... http://www.youtube.com/watch?feature=player_embedded&v=8uVOYQPobzo
March 2, 2013 - Guardian Environment
LUXURY LEATHER, SUPPLY CHAINS AND AMAZON DEFORESTATION
Cattle ranches are threatening the Amazon thanks to our love of luxury leather goods. But, reports Lucy Siegle, Brazil's forests could have an unlikely ally: Gucci ...
... the more I see of the (fashion) industry, the more I am convinced the supply chain has become so confused that brands genuinely don't know where their raw materials are from.... Currently the luxury market is the key growth area in the fashion industry, so it's vital that this sector engages with ethical issues.
"This is the future of quality fashion and credible brands," says Livia Firth. "Taking responsibility for the supply chain from beginning to end. I think that's a beautiful thing." http://www.guardian.co.uk/environment/2013/mar/03/luxury-leather-and-amazon-deforestation
August 26, 2013 Mongabay
85% OF BRAZILIAN LEATHER GOES TO MARKETS SENSITIVE TO ENVIRONMENTAL CONCERNS http://news.mongabay.com/2013/0822-tcs-walker-brazil-cattle.html
DEFORESTATION RISES AGAIN IN BRAZIL'S AMAZON http://sco.lt/86G4dV
August 23, 2013 Mongabay
PESTICIDE PROBLEMS IN THE AMAZON: DEFORESTATION AND BIODIVERSITY http://news.mongabay.com/2013/0821-andrus-pesticide-problems-amazon.html
December 8, 2012 - Mongabay
DAMS ARE RAPIDLY DAMNING THE AMAZON http://news.mongabay.com/2012/1208-raisg-amazon-dams.html#z4PLhoBPx4vBhZD0.02
YOU MAY ALSO LIKE THE FIRST IN PATRICK ROULEX'S TRILOGY:
****REMEMBERING "GREEN" - An Award Winning Documentary by Patrick Rouxel on the Indonesian rainforest, deforestation and orangutan extinction. http://sco.lt/6IIb0T
GREEN has now won top awards from the two most prestigious wildlife film festivals in the world...and more than 30 others... http://greenplanetfilms.org/product_info.php?products_id=682
14 February 2013 - The Guardian
80% OF INDONESIA' SUMATRAN ORANGUTAN POPULATION HIT BY PALM OIL DEFORESTATION - IN PICTURES
Numbers decline by a shocking 80% in Tripa peat swamp forest as deliberate fires are set to clear tracts for palm oil plantations... http://www.guardian.co.uk/environment/gallery/2013/feb/14/sumatran-orangutan-tripa-indonesia-deforestation
May 25, 2013 The Observer
SUMATRAN RAINFOREST WILL MOSTLY DISAPPEAR WITHIN 20 YEARS WITH ALL LIFE WITHIN IT http://www.guardian.co.uk/world/2013/may/26/sumatra-borneo-deforestation-tigers-palm-oil
PALM OIL ECOCIDE - THE DEFORESTATION HOLOCAUST: Fast-Tracking Our Own Extinction http://www.scoop.it/t/biodiversity-is-life/p/1510545458/fast-tracking-our-own-extinction-the-deforestation-holocaust-