Marketing 2020
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Comment le digital transforme-t-il la relation client ? (1ère partie)

Comment le digital transforme-t-il la relation client ? (1ère partie) | Marketing 2020 | Scoop.it
Le nouveau client digital, souvent suréquipé, a aussi modifié ses attentes et son comportement. Il s'est habitué à une réactivité sans faute et ne veut pas se répéter lorsqu'il passe d'un canal à un autre.
Aurélie COUSIN's insight:

La relation client, le coeur du marketing de demain

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Rescooped by Aurélie COUSIN from Digital Marketing Power
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How to Construct Today's Winning Marketing Department

How to Construct Today's Winning Marketing Department | Marketing 2020 | Scoop.it

Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.

Below represents an alternative to the traditional structure of a B2B marketing department and is based on the inbound marketing campaign process developed by Mike Ewing of HubSpot. This structure is built not only to win at inbound marketing, but to win at all marketing.

 


Via Gary Hitching
Aurélie COUSIN's insight:

Le marketing de demain ne prendra toute sa puissance qu'au prix de la mise en place de mode de travail collaboratif

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Naveed Malik's curator insight, February 4, 2014 2:59 PM

B2B Marketing department and Inbound Marketing...

Jorge Saraiva's curator insight, April 21, 2014 6:09 PM

How to get success in Marketing Department

sonia leo's curator insight, April 23, 2014 1:24 PM

by: Sonia Rosa Jódar Robles