Le nouveau client digital, souvent suréquipé, a aussi modifié ses attentes et son comportement. Il s'est habitué à une réactivité sans faute et ne veut pas se répéter lorsqu'il passe d'un canal à un autre.
Aurélie COUSIN's insight:
La relation client, le coeur du marketing de demain
Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.
Below represents an alternative to the traditional structure of a B2B marketing department and is based on the inbound marketing campaign process developed by Mike Ewing of HubSpot. This structure is built not only to win at inbound marketing, but to win at all marketing.
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