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Social Media: What must radio stations do to evolve and survive

The year is 2016. What will the successful radio station have done in social media by then? And what will have happened to the station that did nothing? 


Via Nicolas Moulard - Actuonda, radiomike
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How to make great radio on a shoestring budget using Audioboo and Airtime Pro.

How to make great radio on a shoestring budget using Audioboo and Airtime Pro. | Bilingual News for Students | Scoop.it
Technology is opening up broadcast to a new wave of radio producers and presenters. Audioboo's Kate Arkless Gray takes us through the revolution and shows how new online services like Airtime Pro and Audioboo open up the spectrum to everyone.

Via Nicolas Moulard - Actuonda
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Radio: The Social Media | The Radio Agency

Radio: The Social Media | The Radio Agency | Bilingual News for Students | Scoop.it

Since the dawn of man, one form of advertising has reigned supreme. Word of mouth...

The irony of all this? Radio was the FIRST Social Media. In the early days, listening to the radio was a social event. Groups would gather round the radio for any and all events. FDR fireside chats. The Hindenburg disaster. Texaco Star Theater...

Radio is taking Social Media platforms and working with them to give listeners more access than ever before.

Social Media, in all its forms is not going away. Sure it’ll evolve and grow as it already has. Radio, the granddaddy of them all, if I may borrow a phrase, has embraced Social Media, coming up with new and creative ways to reach people. And in the end that makes us all winners.

 


Via Nicolas Moulard - Actuonda
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UNESCO Turns On the Radio: World Radio Day, Feb. 12, 2012 | IPS ipsnews.net

UNESCO Turns On the Radio: World Radio Day, Feb. 12, 2012 | IPS ipsnews.net | Bilingual News for Students | Scoop.it

PARIS, Nov 11 , 2011 (IPS) - The demise of radio has been predicted for many years, but the medium is adapting, transforming and proving to be a cost-effective tool in development, experts say.

 

"Radio is cheap, portable and has enormous potential for local and national growth," says Mirta Lourenço, chief of the media development section of the United Nations Educational, Scientific and Cultural Organisation (UNESCO).

 

The Paris-based agency this week approved a proposal from Spain to proclaim an annual World Radio Day set for Feb. 13 which will be observed in a variety of ways by UNESCO’s 195 member states.

 

"The aim is to promote community radio and also to celebrate the service radio provides," Lourenço told IPS. "It was felt that radio had not been adequately recognised for its many services to humankind."


Via Community Media Database, Nicolas Moulard - Actuonda
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Radio, Should You Register Your Listeners Online?

Radio, Should You Register Your Listeners Online? | Bilingual News for Students | Scoop.it
Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB.

In this video I lay out some of the key arguments as to why broadcasters should absolutely positively require registration in exchange for value (and yes, those last four words are key).

We are in a world of registration. Are you ready, able, and worthy to be part of it?

 

Watch the original video here : http://www.markramseymedia.com/2012/04/radio-should-you-register-your-listeners-online/


Via Nicolas Moulard - Actuonda
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BBC - Newsbeat - In-car internet 'to become norm' in survey about future

BBC - Newsbeat - In-car internet 'to become norm' in survey about future | Bilingual News for Students | Scoop.it
Car bosses predict that the next generation of vehicles with standard in-built internet access is close to becoming reality.

The survey by KPMG looking at future trends shows speech recognition and internet connection with wi-fi and 3G will become the norm.

More than a third (37%) of the 200 car executives believe "infotainment" in cars is nearly as important as car safety.

Car manufacturers will also join forces with music, telecoms and IT companies.


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4 Ways to Improve your Radio Station's Website

Here are four ingredients to immediately improve your radio stationapos;s website and digital platform, according to Mark Ramsey http://www.markramseymedia.com

 

 


Via Nicolas Moulard - Actuonda
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