This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.
Whether you're new to social media or have been around for a while, this article can help you polish and clarify who you are and why people should buy your products or services, read your blog and be part of your community.
Do a Self-Evaluation
Here are a few good starter questions:
*What are the qualities/attributes that I want to be associated with my brand?
*What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)?
*What are some of the strengths of my business/why does my product appeal to consumers?
Here are some highlights:
Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself.
This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.
When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.
The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most
Here are a few highlights:
Create a long-term relationship
**You must understand your audience's interessts
**Use the most popular form of communication
**You have to be available and ready to interact to keep them actively engaged.
. Listen to people
**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.
**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time
Create it & Continually Influence Your Audience
**You must be an active participant on a regular basis
**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.
**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship
Selected by Jan Gordon covering, "Curation, Social Business & Beyond"
Facebook is a social utility that connects people with friends and others who work, study and live around them.
Bike95 è un noleggio biciclette che ha il duplice obbiettivo di rendere maggiormente sostenibile l'ambiente in cui viviamo, promuovendo la mobilità ciclabile e al contempo favorendo l'inserimento lavorativo di persone senza fissa dimora. Il progetto è opera della cooperativa sociale Europeconsulting in collaborazione con Binario95, Ferrovie dello Stato e fondazione Philip Morris.
Bike95 is a bike rental that has the dual objective of making more sustainable environment in which we live, promoting cycling and at the same time promoting the employment of homeless. The project is the work of the social cooperative Europeconsulting in collaboration with Binario95, Ferrovie dello Stato and Philip Morris Foundation.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.