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How to Give Your Brand a Voice that Keeps Them Coming Back

How to Give Your Brand a Voice that Keeps Them Coming Back | bike95 | Scoop.it

This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.

 

Whether you're new to social media or have been around for a while, this article can help you polish and  clarify who you are and why people should buy your products or services, read your blog and be part of your community.

 

Do a Self-Evaluation

 

Here are a few good starter questions:


*What are the qualities/attributes that I want to be associated with my brand?

 

*What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)?

 

*What are some of the strengths of my business/why does my product appeal to consumers?

 

Here are some highlights:

 

Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself.

 

The list should include:

 

*Current Advertising taglines & trademarked phrases

 

*Terms you use as a brand to describe your product

 

*Words you would like the consumer to asociate with your product

 

 Listen to your fans & adapting your communication strategies will be key in the evolution of your brand voice over time.

 

Takeaway:

 

A successful brand voice will be one that stays true to your core values & messaging while encoraging dialogue from your fan base

 

After engaging with your community, your brand voice should adapt based on feedback from them but always be a reflection of your brand identity.

 

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

 

Read full article here: [http://bit.ly/RLOnGf]
 


Via janlgordon
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janlgordon's comment, November 5, 2012 3:08 PM
Thank you John van den Brink - much appreciated!!
John van den Brink's comment, November 5, 2012 5:22 PM
You're welcome Jan. Great post!
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From Occupation to Co-operation

From Occupation to Co-operation | bike95 | Scoop.it
Co-op Think Tank organizes to expand member-owned movement

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Howard Rheingold's curator insight, February 8, 2013 1:10 PM

I agree with this quote (although getting co-ops to work can be difficult and contentious -- c.f., the failure of the Berkeley co-op): "people were asking for an alternative model that was focused on the individual, the community, and being good for the environment. For hardcore co-op people, it's like, 'We're right here.'" The key is to enlist and keep the enthusiasm of non-hardcore co-op people.

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(EN) - Cycling Glossary: Cycling Terms and Bike Terminology Glossary | swissretreat.com

(EN) - Cycling Glossary: Cycling Terms and Bike Terminology Glossary | swissretreat.com | bike95 | Scoop.it

"A cycling glossary of bike terminology, cycling terms and cycling slang. From Autobus to Zimmerman your indispensible cycling dictionary."


Via Stefano KaliFire
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Giulietta Pagliaccio eletta presidente della FIAB - FIAB - Federazione Italiana Amici della Bicicletta onlus

Giulietta Pagliaccio eletta presidente della FIAB - FIAB - Federazione Italiana Amici della Bicicletta onlus | bike95 | Scoop.it
UNA DONNA ALLA GUIDA DELLA FIAB: GIULIETTA PAGLIACCIO ELETTA A VICENZA GIULIETTA PAGLIACCIO, GIA' CONSIGLIERA NAZIONALE E VICE PRESIDENTE E'...
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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | bike95 | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.

 

Intro:

 

When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.

 

The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship

 

**You must understand your audience's interessts

 

**Use the most popular form of communication

 

**You have to be available and ready to interact to keep them actively engaged.

 

. Listen to people

 

**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.

 

**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time

 

Create it & Continually Influence Your Audience

 

**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.

 

**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship

 

Selected by Jan Gordon covering, "Curation, Social Business & Beyond"

 

Read article here: [http://bit.ly/TEKl4n]


Via janlgordon
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janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

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bike95: roma expo 8 marzo 2013 | Facebook

Facebook is a social utility that connects people with friends and others who work, study and live around them.
bike95's insight:

Bike95 è un noleggio biciclette che ha il duplice obbiettivo di rendere maggiormente sostenibile l'ambiente in cui viviamo, promuovendo la mobilità ciclabile e al contempo favorendo l'inserimento lavorativo di persone senza fissa dimora. 
Il progetto è opera della cooperativa sociale Europeconsulting in collaborazione con Binario95, Ferrovie dello Stato e fondazione Philip Morris.

Bike95 is a bike rental that has the dual objective of making more sustainable environment in which we live, promoting cycling and at the same time promoting the employment of homeless.
The project is the work of the social cooperative Europeconsulting in collaboration with Binario95, Ferrovie dello Stato and Philip Morris Foundation.

follow us on:
https://twitter.com/bike_95 ;
http://pinterest.com/bike95
http://www.linkedin.com/company/bike95?trk=hb_tab_compy_id_3025568
https://plus.google.com/b/109117346709929485708/109117346709929485708/posts
http://www.scoop.it/t/bike95?hh=1#_=_

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