Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
Via janlgordon, Robin Good
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Content Curation For Marketers
Curated by
'Timothy Leyfer
 Your new post is loading...
Scoop.it!
Via janlgordon, Robin Good
'Timothy Leyfer's insight:
I think this question gets to the core of why we curate content.
Just as Robin suggest, it is time we feel the hertbeat of our customers and put some real thought behind the information we curate for them.
Thanks so much Robin for giving us the right question to begin
Timothy Leyfer... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?