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Rescooped by 'Timothy Leyfer from Content Curation World
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From Data To Insight: Turning Information Into Intelligence

From Data To Insight: Turning Information Into Intelligence | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon, Robin Good
'Timothy Leyfer's insight:

I think this question gets to the core of why we curate content.

 

Just as Robin suggest, it is time we feel the hertbeat of our customers and put some real thought behind the information we curate for them.

 

Thanks so much Robin for giving us the right question to begin

 

Timothy Leyfer...

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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

Rescooped by 'Timothy Leyfer from Curation, Social Business and Beyond
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What is Google+ & Why is it so Important to Curation & Social Business?

What is Google+ & Why is it so Important to Curation & Social Business? | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

This slideshare is by Gideon Rosenblatt  and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).

 

Gideon Rosenblatt: Excerpt from a few highlights below:

 

Writers and information curators strongly influence readers

**and that led to people using social networks to connect information networks - We became "information networkers"

 

Here are some highlights that caught my attention:

 

**The web is an information network connected by web links

 

 

**A community is a social network connected by relationships

 

**Google+ used our web links to make it easier to use our information networks

 

**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs

 

**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share

 

**Writers and information curators strongly influence readers

 

**and that led to people using social networks to connectinformation networks - We became "information networkers"

 

**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born

 

**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph

 

**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph

 

Read more............

 

Selected by Jan Gordon covering "Content Curation & Social Business"


See slideshare here: [http://bit.ly/Nmd1xe


Via janlgordon
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Rescooped by 'Timothy Leyfer from Curation, Social Business and Beyond
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation.