Your new post is loading...
Your new post is loading...
'Timothy Leyfer's insight:
I think this question gets to the core of why we curate content.
Just as Robin suggest, it is time we feel the hertbeat of our customers and put some real thought behind the information we curate for them.
Thanks so much Robin for giving us the right question to begin
This slideshare is by Gideon Rosenblatt and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).
Gideon Rosenblatt: Excerpt from a few highlights below:
Writers and information curators strongly influence readers
**and that led to people using social networks to connect information networks - We became "information networkers"
Here are some highlights that caught my attention:
**The web is an information network connected by web links
**A community is a social network connected by relationships
**Google+ used our web links to make it easier to use our information networks
**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs
**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share
**Writers and information curators strongly influence readers
**and that led to people using social networks to connectinformation networks - We became "information networkers"
**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born
**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph
**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph
Selected by Jan Gordon covering "Content Curation & Social Business"
See slideshare here: [http://bit.ly/Nmd1xe
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/SpJEfQ}