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Blogging Tips Every Day: NEW: 2 Quick And Easy Content Curation ...

If you ARE planning on curating content on a professional level, there ARE some software tools that can make your life easier, and will help you more quickly find relevant stories for your audience. But, I truly believe they are ...
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Content Curation

Content Curation | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Content Curation meaning with example.Know how to curate content,find list of content curation tools.
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8 Incredibly Simple Ways To Get More People To Read Your Content + #Infographic

8 Incredibly Simple Ways To Get More People To Read Your Content + #Infographic | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

You know they’ve got to be right to attract the audience you want.

Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.

Impatient searchers

Jakob Nielson’s seminal web usability study from 1997 showed that 79% of web users scan rather than read.

Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere.

What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?

Make it snappy

To write successfully for the web, you need to forget some of what you learned in English composition class.

Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.

Structure your paragraphs in the inverted pyramid style. This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.

1. Embrace the line break

There are few easier ways to make your content more readable.

And try writing some paragraphs with one sentence only.

2. Break up your content with compelling subheads

One technique taught here at Copyblogger is to write your headline and subheads first.

Make your subheads intriguing, but informative, too. Web readers have well-honed BS meters, so don’t exaggerate or you’ll lose credibility. “Compelling” is not the same as “hypey.”

Is there a compelling story? Will they get the gist of your information?

3. Use bulleted lists

They create fascinations your readers can’t resist They’re an easily-scannable way to present multiple points They look different from the rest of your text, so they provide a visual break for your reader

4. Use deep captions

Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”

Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.

5. Add highly relevant links

Internal links back to your own cornerstone content will keep people on your site and reading your best material.

External links demonstrate that you’ve researched the topic and want to highlight other experts.

Good content uses both to expand your reader’s understanding and add value.

6. Use strategic formatting

Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance.

Emphasize the key points so the scanner can quickly pick them out.

7. Harness the power of numbers

Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.

You can often make a post more compelling just by numbering your main points. Give it a try.

8. Check your dual readership path

Once you’ve used subheads, numbers, bulleted lists and other formatting to highlight the key elements of your post, read through it again — looking only at the text you’ve called special attention to.

Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?

 

By Pamela Wilson -- http://bit.ly/LzBnQm

Source: http://bit.ly/LIOp4n

Infographic by BlueGlass -- http://bit.ly/LzBNpN


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Thank You Gust for haring Cheers Michele
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Content Curation On The Go: How To Discover and Distribute The ...

Content Curation On The Go: How To Discover and Distribute The ... | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Content Curation On The Go: How To Discover and Distribute The Best News From Your Mobile Phone. Robin Excellent: Hard to believe but right: you can curate and publish while on the go by using one of the many mobile ...
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Excellent Examples of Content Curation by Vertical Measures

Excellent Examples of Content Curation by Vertical Measures | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Blog post at Internet Billboards : See on Scoop.it - Social Media Tips and News In today’s ever changing world of SEO, one thing has remained the same; quality and rele[..] (Excellent Examples of Content Curation by Vertical Measures ...)...
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THE PROBLEMS WITH CONTENT CURATION

THE PROBLEMS WITH CONTENT CURATION | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Timothy Leyfer: Eric Wittlake has written a great article on some of the problems with content curation.

 

According to a recent publication 85% of Internet marketer are using content curation to establish thought leadership and recognition in a particular niche.

 

The problem is, sharing someone else's content does not make you a thought leader. The fact is, that everyone is curating information today.

 

So while content curation can be very useful to us. And we can become recognized as a resource for the best information regarding our niche Here are three reasons why curating content is not a viable marketing shortcut.

 

Prospects want to know what you think. They want to know your ideas on the particular niche they are interested in.

 

Second, he says that everyone else is already curating. If you consider twitter, linked in Facebook and many other sources, you will find links to other people's content.

 

And finally, when all you do is curate someone else's content. You are only reinforcing their point of view and doing nothing to advance your own leadership in the niche.

 

In this article, Eric also points out that when you just curate other people's content, your audience does not find out anything about you. They do not get to know you, believe in you, trust you, look to you for advice when making buying decisions, the very reasons we are curating content.

 

Content Curation is valuable and it does have a place in your marketing tool kit but it is not your pathway to thought leadership in your niche.

 

In this article he states that content curation is not enough. It's time to start creating your own content with your own point of view.

 

By Timothy Leyfer- http://bit.ly/MiW6eS

 

If you are an affiliate/Internet marketer. Check out this Post by: Eric Wittlake: http://bit.ly/MKzGnF

 

Read the full article at: http://bit.ly/MqWCHH

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8 Best Content Curation Tools for personal use

8 Best Content Curation Tools for personal use | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Content Curation Tools are web tools that allow user to curate existing content from various sources like RSS feeds, Tweets and other News Feeds and create fresh, rich and most relevant content on a simple webpage in the form of attractive...
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The Content Marketing Definition - Six Useful Examples

The Content Marketing Definition - Six Useful Examples | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Looking for a definition of content marketing?

There are a lot of content marketing definitions out there, but not a lot of useful ones for practitioners and content marketers.  So, here are a number of content marketing definitions depending on your need:

 

1. Content Marketing – Formal Definition

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.

Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services.

Source

 

2. Content Marketing – Less Formal Definition

Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.

 

3. Content Marketing – Elevator Pitch

Traditional marketing and advertising is telling the world you’re a rock star.  Content Marketing is showing the world that you are one.

Source: Robert Rose

 

4. Content Marketing – For Practitioners

Content marketing is about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated and syndicated content.

Source: Michael Brenner

 

5. Content marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers.

Source: Amanda Maksymiw

 

6. Content Marketing – For Non-Believers

Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs.  Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

Need more?  Here are 21 more definitions courtesy of Heidi Cohen.

 

Source: http://bit.ly/Nm7p84

By Joe Pulizzi - http://bit.ly/w17smc


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4 Do's and 4 Don'ts in Content Curation

4 Do's and 4 Don'ts in Content Curation | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
There are a lot of great pieces on the techniques and tools of content curation, and almost all of them include some version of do’s and don’ts.

 

If you were a museum curator, you would be thinking about 1. Your audience; 2. Your theme, (for examples, artist or artists, time period, location, subject); 3. Find pieces that would work in that context; 4. Acquire the pieces; 5. Plan the space for the exhibit; 6. Advertise, and 7. Install.

 

The role of the museum curator is the same as that of a content curator on the Internet. The 7 steps above are all the same, except the context is a bit different: you still need to plan how you’re going to exhibit what you’ve acquired.

 

There are two main reasons people decide to create collections online. The first is to share neat stuff they’ve found on the web. The second is to, frankly, attract visitors so you can eventually sell them something. Curation is a tool to get people who are interested in your field to come to you and regard you as a trusted source.

 

Read the full article:http://bit.ly/MmeKFj


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Content Curation a Marketing Must

Content Curation a Marketing Must | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Content curators -- those who sort, shift, and share info -- have growing authority in a world saturated in 1.8 zettabytes of information.
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The Curated Set Model: Socially Curated Structured Sets Growing Fast | SMB Content Curation Monitor

The Curated Set Model: Socially Curated Structured Sets Growing Fast | SMB Content Curation Monitor | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Robin Good: In an ocean of possibly relevant information, what interests us most beyond the infinite stories and gossip inside our social graph, is what is relevant and close to our own specific interests.
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Storify Reimagines Interactive Stories With Element Sharing

Storify Reimagines Interactive Stories With Element Sharing | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Storify is changing its commenting and sharing system.

 

Storify will allow users to share to their social networks the individual social media posts in stories.

 

This article was posted on mashable on May 4, but it is worth investigating you didn't see it. If you did, you may want to check it out again.

 

Timothy Leyfer

 

Timothy Leyfer.com

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What's More Valuable in the Future, Authors or Curators?

What's More Valuable in the Future, Authors or Curators? | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
What's More Valuable in the Future, Authors or Curators? (Creation, curation, or both?

 

I find it interesting, that even before we really understand what content curation is all about!

 

Even before we really understand how it can be useful to us as Internet and affiliate marketers!

 

There is already an interesting discussion starting, asking the question:

 

Who is more valuable in the future: the ones who create original content, or those who filter through the noise to curate the most valuable content?

 

As I see it, with the flood of new information coming on to the Internet everyday,

with the flood of new technologies, new products, new ideas, and new ways of doing things, exploding onto the Internet every day, we need creators and curators, we need both.

 

And perhaps we all are a bit of both.

 

As Internet and affiliate marketers, we all are involved with, or create information that is useful and interesting to others hopefully!

 

And we all need to gather relevant information on specific subjects of interest to us and our contacts.

 

So from this mountain of information created and made available online every day

There is a need for someone to search through that mountain of information, pick out what they believe is the best in a given niche.

 

Organize it into a useful, interesting, and sometimes even entertaining collection of valuable stuff, and make it readily available for those who need it.

 

When I first heard of this activity back in the day. It was called Information Brokering. Today it is called content curation.

 

As long as people are able to dream of a tomorrow, of what could be, there will always be content creators.

 

But now, due to the wonderful opportunities presented by the Internet, we all have become content creators. We all have the opportunity to become content curators.

 

I know that content curation is still brand-new, but I believe it is good for those of us involved in Internet and affiliate marketing and I believe it is here to stay.

 

So check out what Storify cofounder Burt Herman has to say about this question.

 

Timothy Leyfer

 

Timothy Leyfer.com

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The Official Content Curation Tools Universe Map

The Official Content Curation Tools Universe Map | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

 

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 

 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

 

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

 

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


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Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 8:23 PM
Hello there, You have done an incredible job. I will definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.<a href="http://downjustforme.com/"; rel="dofollow">is this site down</a>
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If You Can't Search You Can't Curate: Learn Fundamental Search Techniques with Google Power Searching Online Course

If You Can't Search You Can't Curate: Learn Fundamental Search Techniques with Google Power Searching Online Course | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Robin Good: If you are serious about becoming a great curator, in your specific areas of interest, one of the key skills you may need to hone and refine is searching. 

 

While everyone can type a query in Google, only a very small minority knows how to go beyond that simple and intuitive ask-by-typing approach. 

 

If you need to find alternative sources, additional proofs or more people writing on a specific topic, you need to be able to articulate your search engine queries in more sophisticated ways.

 

Google has opened registrations to its new Power Searching online course, providing anyone with the opportunity to learn highly valuable search skills and to receive a Google certificate after successfully completing it.

 

From the official web site: "Power Searching with Google is a free online, community-based course showcasing search techniques and how to use them to solve real, everyday problems.

 

The course features:


-> Six 50-minute classes.

-> Interactive activities to practice new skills.

-> Opportunities to connect with others using Google Groups, Google+, and Hangouts on Air.

 

Upon passing the post-course assessment, a printable Certificate of Completion will be emailed to you.

 

Registration is open from yesterday (June 26th), to July 16, 2012.

 

New classes will become available Tuesday, Wednesday, and Thursday starting on July 10, 2012 and ending on July 19, 2012. Course-related activities will end on July 23, 2012.


Find out more: http://www.google.com/insidesearch/landing/powersearching.html ;

Register now: http://www.powersearchingwithgoogle.com/register  ;

 

(via Ed Stenson)


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Sakis Koukouvis's comment, June 27, 2012 3:20 AM
Thanks Robin. It's very useful
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The 30 Best Content Curation Resources for Marketers and ...

The 30 Best Content Curation Resources for Marketers and ... | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Share. –>. library books 300x300 The 30 Best Content Curation Resources for Marketers and Business Pros When we initial graduated from college roughly 20 years ago, we fast schooled that we was not prepared to have ...
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Remixing Digital Media, Curation & Content Marketing for all at the TechWeek Conference in ChicagoScoop.it

Remixing Digital Media, Curation & Content Marketing for all at the TechWeek Conference in ChicagoScoop.it | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
.Curation is going to be a big topic at the TechWeek Conference starting this Friday 6/22 in Chicago and we\'re very happy to be part of it at Scoop.it.
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4 Reasons Why Content Curation Has Gone Mainstream « Daniel J ...

4 Reasons Why Content Curation Has Gone Mainstream « Daniel J ... | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
See on Scoop.it – Mentally Speaking With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream.
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A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute

A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Excerpted from article:

"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

 

The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.

 

Use the Content Marketing Success Worksheet below to record your responses to the following questions:

 

1. Consistency: How consistent is your content marketing?

2. Relevance: Does your content marketing deliver the right information?

3. Style: Does your content engage your market?

4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?

5. Influence: Does your market position or level of influence improve each month?

6. Goals: Does your content support your firm’s long-term goals?

7. Challenge: Does your staff find your content marketing to be adequately challenging?

 

It’s easy to put this analysis process into play in your organization — there are just two main steps:

 

1. Share the Content Marketing Success worksheet with your staff.

2. Rate your content marketing on a scale of 1–5.

 

No content marketing program is ever finished — there is always room for improvement."

 

 

Each element is analyzed with more information.

Read full article here: http://j.mp/KspKKn

 

 

 


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How to Curate Content Like a PRO

How to Curate Content Like a PRO | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
If you have more questions on the in's and outs of content curation and want some greater depth and detail, check out the Content Community Continuum PDF's in the nav bar above….or simply do a site search in the sidebar for “Flock”.

 

 

Learn How to Curate Content Like a PRO

 

 

"you DON’T need to buy expensive “push button” tools to curate content like a pro, and you DON’T need to steal, scrape, lift or leach off of the work of others to do it really well."

 

 

It was this statement caught my interest as I read this article.

He also gives two rules that he feels should be followed when curating content.

 

 

He warns that content curation is not about copying content. He never clips more than 20% of the articles that he uses.

 

 

He states that 70/30 mix of curated content to original content seems to work just fine for this purpose.

 

 

This article provides good information for putting together a strategy for curating content at the professional level.

 

Timothy Leyfer.  http://bit.ly/MiW6eS

 

Read the full article: http://bit.ly/Kqm91j

 

 

 

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Are You a Content Curator? 5 Great Tools for Content Curation and Sharing | Business 2 Community

Are You a Content Curator? 5 Great Tools for Content Curation and Sharing | Business 2 Community | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Like me, you may be a “content curator” and not even know it.

 

By Brianne Dawson, Published February 2, 2012.

 

Timothy Leyfer:  This is a great article for those just starting out in content curation because it is important information on two very important points.

 

First of all, it states that you may find that within the content you are already publishing online much of it is already content you are curating from other sources.

 

Knowing this, you may wonder why you should care about content curation? The author then goes on to discuss important reasons why content curation is an important component to your marketing strategy.

 

The author also gives you the five top tools that they are currently using for content curation.

 

I think this article provides a good working definition of content curation, good marketing reasons for using content curation, and five excellent tools that can get you started in the right direction curating content for your own marketing audience.

 

Most definitely worth the read. Check it out.

 

Via Timothy Leyfer

TimothyLeyfer.com

 

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Social Media Top Channel For Sharing Curated Content

Social Media Top Channel For Sharing Curated Content | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata.

 

Among marketers surveyed, roughly one in three (32%) curate content daily, three in ten (31%) do so weekly, and one in five (21%) curate content on a monthly basis.


Additional findings from Curata's 2012 second annual Content Curation Adoption Survey.

Agencies are embracing the trend, too: 75% of marketers from agencies and consulting groups say content curation is a more important part of their marketing strategy in 2012 than it was a year ago.

 

Social media is the top channel for sharing content

Among marketers who curate content:  

76% share curated content via social media channels. 57% share content via personal email messages. 54% share content via blogging. 


#Fully one in four (25%) marketers say they share content via news portals or microsites, while 20% share via RSS channels.

 

#Marketers are using content curation to build thought leadership

Establishing or improving thought leadership is an important objective for content marketers, even more so than last year. In addition, an increasing number of marketers are recognizing the importance of content curation on search performance:  

85% of marketers say thought leadership is a key objective of their content curation efforts, up 6 points from the 79% who reported the same in Curata's 2011 survey. 80% of marketers cite elevating brand visibility and buzz as a key objective of content curation (vs. 76% a year earlier). 65% of marketers use content curation as part of an SEO strategy (vs. 48% in 2011). 


Developing original, high-quality content remains a big challenge

Creating original content can be a time-consuming effort for content marketers:   

73% cite creating original content as a big content marketing challenge. 75% cite finding the time to develop content as a big challenge. 56% cite finding high-quality content has a big content marketing challenge

 

Curators are using a variety of sources for content

Social media channels are also the top source of curated content (79%), followed by email newsletters (63%) and news-clipping services (53%).

 

About the data: Findings are based on a survey of 400 marketers, conducted online in March 2012 by Curata (formerly HiveFire, Inc). The majority of respondents (39%) were marketing directors, 24% were owners or CEOs, and 12% were consultants or agency marketers. Some 50% of respondents work in the tech industry, 36% in financial services, 35% in healthcare, and 30% in manufacturing (30%). 

 

Source: http://bit.ly/LVy6LC


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4 Ways Content Marketing & Curation Build Thought Leadership ...

4 Ways Content Marketing & Curation Build Thought Leadership ... | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Ask yourself: What role does content (and content curation) play in the broader content marketing context, are there any dimensions that are 'off-limits' and what is the rationale driving the content marketing plan?
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4 Painless Ways To Find The Right Content To Share | Business 2 ...

4 Painless Ways To Find The Right Content To Share | Business 2 ... | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Content Curation. Now I hear the arguments coming: “Rachel, I don't have time to go surfing the web for content! I don't have hours to spend everyday looking for interesting stuff to share on Twitter!

 

Rachel Ann Poling, the author of this article, ask a very important question for those of us considering content curation to help us provide useful and interesting information to our audience.

 

 

She says that if you take a little time today to implement the systems she shares In this article, then all you will have to do is sit back and watch as the right content comes straight to your door, and with a click you share it with your audience.

 

 

If you are just getting started in content curation, this article gives you four great free professional tools and detailed instructions with examples on how to use them.

 

 

This is a great way for Internet marketers and affiliate marketers to get started using content curation to build authority in their niches.

 

Timothy Leyfer.com

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Telling the best stories: content curation opportunities | |

Telling the best stories: content curation opportunities | | | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Read again from the blog:: Telling...http://t.co/hf7d6J8z...

 

It seems to me that after carefully filtering the content out there, we can curate the best and most relevant information on a particular subject matter, presented by thought leaders and experts in our niche.

 

And then we need to create a compelling story by re-presenting this information, weaving it together in a way that is useful and entertaining,

 

In this article,Sarah Wood tells us why. Weaving useful information together in a compelling story is important.

 

You might want to jot some of these ideas down to use as guides. When you are curating content for your audience.

I did

 

Timothy Leyfer

 

Timothy Leyfer.com

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