Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
Via janlgordon, Robin Good
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Content Curation For Marketers
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'Timothy Leyfer
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Rescooped by 'Timothy Leyfer from Content Curation World onto TimothyLeyfer.com - Content Curation For Internet Marketing |
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Via janlgordon, Robin Good
'Timothy Leyfer's insight:
I think this question gets to the core of why we curate content.
Just as Robin suggest, it is time we feel the hertbeat of our customers and put some real thought behind the information we curate for them.
Thanks so much Robin for giving us the right question to begin
Timothy Leyfer...
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This slideshare is by Gideon Rosenblatt and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).
Gideon Rosenblatt: Excerpt from a few highlights below:
Writers and information curators strongly influence readers **and that led to people using social networks to connect information networks - We became "information networkers"
Here are some highlights that caught my attention:
**The web is an information network connected by web links
**A community is a social network connected by relationships
**Google+ used our web links to make it easier to use our information networks
**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs
**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share
**Writers and information curators strongly influence readers
**and that led to people using social networks to connectinformation networks - We became "information networkers"
**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born
**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph
**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph
Read more............
Selected by Jan Gordon covering "Content Curation & Social Business" See slideshare here: [http://bit.ly/Nmd1xe Via janlgordon Delete the scoop?
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Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?