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From Data To Insight: Turning Information Into Intelligence

From Data To Insight: Turning Information Into Intelligence | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon, Robin Good
'Timothy Leyfer's insight:

I think this question gets to the core of why we curate content.

 

Just as Robin suggest, it is time we feel the hertbeat of our customers and put some real thought behind the information we curate for them.

 

Thanks so much Robin for giving us the right question to begin

 

Timothy Leyfer...

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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

From around the web

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The Official Content Curation Tools Universe Map

The Official Content Curation Tools Universe Map | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

 

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 

 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

 

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

 

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


Via Robin Good, Giuseppe Mauriello
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Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 8:23 PM
Hello there, You have done an incredible job. I will definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.<a href="http://downjustforme.com/"; rel="dofollow">is this site down</a>
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Content Curation Techniques - Curation Traffic - Wordpress Curation Theme

Content Curation Techniques - Curation Traffic - Wordpress Curation Theme | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
In today’s show we’ll talk about the different techniques in content curation and specifically how do you employ some of these techniques.
'Timothy Leyfer's insight:

Four great techniques to use for curating. I als like the handy definitions provided. A quick how to method showing how to employ these techniques

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What Curation Is Not: Selecting Stuff To Offer To Your Audience

What Curation Is Not: Selecting Stuff To Offer To Your Audience | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Click here to edit the content


Via Robin Good
'Timothy Leyfer's insight:

Robin persues the question of what we should aim for in content curation by taking a look at what content curation is not. It is not just selecting stuff and dumping it on your customers.

 

While this article is aimed at journalyst, there is alot of stuff that we can learn from it that can help in our content marketing efforts.

 

Great information from one of the masters of Content Curation, Robin Good - Check it out

 

Timothy Leyfer...

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Jeff Domansky's comment, January 26, 2013 8:30 AM
Art, you raise two very thoughtful points. Group curation will always improve results. Communities are possible solutions. I've been curating in 1 form or another since About.com was called The Mining Company. Community made it at work better which is why Scoop.it is so exciting. Great comments! Thanks.
Bettye Zoller's curator insight, January 26, 2013 10:38 PM

Curation is very helpful in today's frantic age of OVER INFO.

Stephen Dale's curator insight, February 20, 2013 12:00 PM

Confirms what most of us have come to realise: good curation is a human skill and not something that can be trusted to computer algorithims....or people in marketing!

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Five Good Reasons To Curate Content That Has Already Been Published in Your Niche

Five Good Reasons To Curate Content That Has Already Been Published in Your Niche | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Blog Topics

Via Robin Good
'Timothy Leyfer's insight:

This article provides a frame work tha you can use to model your curation strategies around.I saved a copy of this for future reference Give it a look!...

Timothy Leyfer

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Randy Rebman's curator insight, January 15, 2013 2:18 PM

A good overview of why it is good to curate content. I also think that for teachers the curation of content can be very meaninfult as they apply certain ideas and technology to their teaching. Their curation in a 'niche' can reflect their growth and development.

Semantic Society's comment, January 15, 2013 9:08 PM
I'm glad I read this article. I hadn't thought about the value of roundup blog articles.
Alfredo Corell's curator insight, January 16, 2013 5:44 PM

The 5 reasons are:
1. You want to be the main resources in your niche.
2.You want your blog to rank in search results for particular keywords.

3. Your audience wants to know your thoughts on a particular topic.

4. The last time the topic was covered was so long ago, it’s out of date.5. You could get listed in a roundup post about a particular topic.

 

GO!!! CURATE

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Capture, Collect and Organize Any Web Page, Image or Doc with CapturetoCloud

 

 


Via Robin Good
'Timothy Leyfer's insight:

This may be a great tool for organizing information about a product you are promoting online at And webpages that demonstrate how to build a WordPress blog will create a sales funnel using images and documents that are stored in the cloud. Brought to us by the master Robin Good – check this one out

Timothy Leyfer...

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Dolly Bhasin 's curator insight, December 31, 2012 11:41 PM

Looks god! Need to try this year!

RPattinson-Daily's curator insight, January 4, 2013 10:26 AM

from Robin Good:

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

Free version available (limited to capturing 200 items and having three collections).

Read a full review about CapturetoCloud:http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

Plans and pricing: http://capturetocloud.com/plans-pricing/

Video tutorials:http://capturetocloud.com/products/videos/

More info: http://capturetocloud.com/

Alfredo Corell's curator insight, January 8, 2013 6:44 PM

 

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

 

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

 

Free version available (limited to capturing 200 items and having three collections).

 

Read a full review about CapturetoCloud: http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

 

Plans and pricing: http://capturetocloud.com/plans-pricing/

 

Video tutorials: http://capturetocloud.com/products/videos/

 

More info: http://capturetocloud.com/

 

 

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Recording Online Video Interviews: Everything You Need To Know

Recording Online Video Interviews: Everything You Need To Know | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Robin Good: If you are about to be interviewed online, or need to record a quality video talk with a prestigious special guest, here is a good and comprehensive guide to everything you need to know.

 

From quality webcam alternatives, to microphones, lighting and backdrops, and recording software, Houston Neal has put together a useful reference that is useful for both PC and Mac users alike.

 

Useful. Resourceful. 8/10

 

Full guide: http://blog.softwareadvice.com/articles/crm/how-to-capture-great-web-interviews-1101212/

 

 If you are a online marketer looking to do interviews and record live testimonials, check out this great guide to find out what you need to know to get going. I think this is a great resource and Robin Good has done us all a great favor by bringing it to us. So check it out and Learn how to get going with your own online interviews . – Timothy Leyfer.


Via Robin Good, Rebeca Zuniga, Timo Ilomäki, Jim Lerman, Ileane Smith
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Here's What We'll Pay For - The Rise Of Content 4.0

Here's What We'll Pay For - The Rise Of Content 4.0 | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Learn the secrets at IGNITION....

Content 4.0 is here

That's content worth paying for -- and consumers are buying lots of it.

For the preceding decade, content has been available for free online, both legally and illegally. 

So why are people buying it now?

Because technology is making content more convenient, attractive, relevant and emotional.

This Infographic By Business Insider is to Kick-Off their upcoming Conference Ignition - The Future Of Digital. http://read.bi/RIiQKP [Two-day conference in New York City, Nov. 27-28, 2012, that explores the successful and emerging business models of digital media.]

 

By Business Insider. http://bit.ly/SuHvS9
Source. http://read.bi/NJNh1j


Via maxOz
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maxOz's comment, September 7, 2012 4:36 AM
Ken Thanks for Your Input, Glad You Enjoyed Cheers Michele
Ken Morrison's comment, September 8, 2012 9:41 AM
Thank you for the rescoop.
Ken
AndySernovitz's curator insight, May 8, 2013 7:37 AM

➨Read Social Media Content Curation & Marketing articles

http://www.scoop.it/t/all-things-social-social-media-magazine

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What is Google+ & Why is it so Important to Curation & Social Business?

What is Google+ & Why is it so Important to Curation & Social Business? | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

This slideshare is by Gideon Rosenblatt  and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).

 

Gideon Rosenblatt: Excerpt from a few highlights below:

 

Writers and information curators strongly influence readers

**and that led to people using social networks to connect information networks - We became "information networkers"

 

Here are some highlights that caught my attention:

 

**The web is an information network connected by web links

 

 

**A community is a social network connected by relationships

 

**Google+ used our web links to make it easier to use our information networks

 

**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs

 

**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share

 

**Writers and information curators strongly influence readers

 

**and that led to people using social networks to connectinformation networks - We became "information networkers"

 

**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born

 

**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph

 

**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph

 

Read more............

 

Selected by Jan Gordon covering "Content Curation & Social Business"


See slideshare here: [http://bit.ly/Nmd1xe


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Google+ Guide | Quick and Dirty Guide to Killing It with Google+ | The Daily Egg

Google+ Guide | Quick and Dirty Guide to Killing It with Google+ | The Daily Egg | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Demian Farnworth discusses how to use Google+, particularly if you are someone that creates online content for marketing purposes.

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YouTube Releases Face Blurring Tool To Protect Users Privacy and Anonimity When Needed

YouTube Releases Face Blurring Tool To Protect Users Privacy and Anonimity When Needed | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Robin Good: YouTube has just released a "face-blurring" tool that can be utilized on any video uploaded to the platform.

 

"Whether you want to share sensitive protest footage without exposing the faces of the activists involved, or share the winning point in your 8-year-old’s basketball game without broadcasting the children’s faces to the world, our face blurring technology is a first step towards providing visual anonymity for video on YouTube..."

 

Here's how it works: "Blurring faces on YouTube is simple. Once you’ve chosen the video that you’d like to edit within our Video Enhancements tool, go to Additional Features and click the “Apply” button below Blur All Faces.

 

Before you publish, you will see a preview of what your video will look like with faces blurred. When you save the changes to your video, a new copy is created with the blurred faces.

 

You will then be given the option to delete the original video."

 

Guide on how to use it: http://support.google.com/youtube/bin/static.py?hl=en&amp;guide=1388381&amp;page=guide.cs&amp;answer=2640535

 

More info: http://youtube-global.blogspot.co.uk/2012/07/face-blurring-when-footage-requires.html

 

 


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Six reasons why your business needs to curate content

Six reasons why your business needs to curate content | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Advice on effective content curation and why it makes sense to to it from a strategic position (Six reasons why your business needs to curate content http://t.co/TTeiMTj9 -and works for high level ...
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Seo Sandwitch

Explore the world of search engine optimization. This blog provides information related to seo and internet marketing.
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Blogging Tips Every Day: NEW: 2 Quick And Easy Content Curation ...

If you ARE planning on curating content on a professional level, there ARE some software tools that can make your life easier, and will help you more quickly find relevant stories for your audience. But, I truly believe they are ...
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10 Steps to Ethical Content Curation | insanity workout

To fill their pipelines with a steady stream of timely, relevant content that doesn't have to be created from scratch, a growing number of marketers are using content curation—the process of finding, organizing, annotating (contextualizing), and …...
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Five Effective Ways To Make Content Curation Work On Your Blog

Five Effective Ways To Make Content Curation Work On Your Blog | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

 

 

Susan Gunelius does a great job of suggesting how to put to good use the content curation potential on your own blog site.

 

Here her first two recommendations:


1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.


2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

 

 

 

Good advice. Useful. Resourceful. 7/10

 

To get the remaining points, please read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello, Robin Good
'Timothy Leyfer's insight:

This kind of breakdown is exactly what I have been looking for.With articles like this and others, affiliate marketers like me, will be able to create a kind of mix and match follow the steps blueprint that we can use to structure our curated content. I agree, this Is Curation!.

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Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Asil's comment, February 23, 2013 4:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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From Data To Insight: Turning Information Into Intelligence

From Data To Insight: Turning Information Into Intelligence | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon, Robin Good
'Timothy Leyfer's insight:

I think this question gets to the core of why we curate content.

 

Just as Robin suggest, it is time we feel the hertbeat of our customers and put some real thought behind the information we curate for them.

 

Thanks so much Robin for giving us the right question to begin

 

Timothy Leyfer...

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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

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Do You Use Content Curation for Your Website?

Do You Use Content Curation for Your Website? | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Curating content for your blog is taking allowed content, from other sites, and placing it in your blog. (Do You Use Content Curation for Your Website?: Curated Content- Books or Internet?

Via Kevin I Mills
'Timothy Leyfer's insight:

add your insight...

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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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Purposes & Types of Content Curation | Blogging Tips

Purposes & Types of Content Curation | Blogging Tips | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
Read about the emerging trend of content curation and how it can help you in building an authoritative blog or business brand. ... 20% Click Out Rates Through A/B Testing0. Search Engine Marketing Still Going Strong.

 

Timothy Leyfer:She provides great info on the emerging trend of content curation, as she calls it.She talks about the 5 types of content curation methods mentioned on SEO MOZ. I think this may give some a good handle on how to approach content curation. Check it out!

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Information Diet And Quality News: The Need Of Trusted Curators

Information Diet And Quality News: The Need Of Trusted Curators | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Giuseppe Mauriello: Yesterday Richard MacManus, Founder & Editor-in-Chief of ReadWriteWeb.com, posted an interesting article entitled "5 Reasons Why Web Publishing is Changing" (you can read my excerpt here: http://sco.lt/755J45).
Mr. MacManus then posted another insightful article. In the first part of it, he writes again about the new wave of publishing services (Medium, Branch, Svtle and App.net). 

But in second part of article, there are some key points that caught my attention suggesting me the title of this my curated post:
"Information Diet And Quality News: The Need Of Trusted Curators"

 

[Excerpt from first part]

"...this new crop of services is less democratic than what came before.

...The reason why they're restricting access is because of a drive for quality. Rightly or wrongly, these companies have decided to tackle the Quality problem by creating gated communities.

...We don't know what the effects of these new gated communities will be, but the whiff of elitism is unsettling."

 

 

Here are below the key points that I excerpted from the important second part of article:

"Over 2012, the number of services to consume content from has expanded dramatically. This is putting even further strain on our already over-taxed capacity to keep up.

...

But most people don't need or want to consume that much content. So for the rest of us, here are a couple of simple guidelines:

1. Make choices about which social media services best suit you and ignore the rest.

 

2. Focus on content that is important to you:

Resist the temptation to click on those links and apply quality control to what you read.

Topic-based organization of content...

(not only organization, I add also human beings as me and other fellow curators)

...is easier with these new publishing tools, which is great for readers. You'll be able to follow topics that interest you - and disregard others. It is of course good to be eclectic and open to new things, but topical browsing helps focus your reading.

 

Learning to Swim in The Stream:

More content, streams of data, topic structures, (theoretically) better quality...

Our advice is to choose your content sources wisely, apply your own quality control, try and focus on topics of particular interest, and dip in and out of the stream as it suits you."

 

Read full original article here:
http://www.readwriteweb.com/archives/how-online-reading-is-changing-and-how-to-cope.php


Via Giuseppe Mauriello
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Guillaume Decugis's comment, August 17, 2012 10:51 AM
Interesting follow-up: thanks for spotting it, Giuseppe! As I commented on the article, I feel what's missing in there is the opportunity brought by social curation to apply the quality control Richard defines in his post.

In a topic-centric model, you can actually decide to follow great curators on specific topics, i.e. not read everything they publish but just what they publish on specific topics. Applying a simple "Information Diet" (as Clay Johnson suggests in his book) seems a bit to me as if we were to write off all the benefits of social and move backward. There's got to be a smarter way. And maybe we can use a social solution to fix a social problem. There are additional benefits I see from relying on others' topic-based filters and not just ours: more serendipity and less risk of a filter bubble.

The fact I discovered this article by following your topic is just a perfect example ;-)
Giuseppe Mauriello's comment, August 17, 2012 11:10 AM
Hi Guillaume,
thank you for your detailed comment and appreciation about my article.
Yesterday I read your rescooped and curated article about the opportunity brought by social curation that Mr. MacManus didn't mention in his article.
About "Information Diet", I mean as qualitative human filter from this information overload world.
However, you and I have had the same vision of reading about the two recent articles published by ReadWriteWeb. ;-)
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Content Beyond The Search Engine

Content Beyond The Search Engine | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

...

Have you ever written a killer blog post or article only to Google the topic later and realize it's nowhere to be found in your search results?  You're not alone.


Creating compelling content is only half the battle to the top, literally!


Content strategies are always growing and changing so understanding how search engines and social sites treat your content is key to being found.


This Infographic will help you understand some of the dynamics around search, content optimization, social and content marketing strategies. Included:

Trends in search and social media The factors for successful content creation and promotion A better understanding of what the content marketing mix should contain The relationship between search intent and conversion

 

Download Report - The Impact Of Real Time Content Optimization - http://bit.ly/QNT3jR

By InboundWriter http://bit.ly/NeCc6h

Source http://bit.ly/Tior7D


Via maxOz
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Martin (Marty) Smith's comment, August 9, 2012 7:58 PM
Thanks for great suggestion Susan. Very helpful as I am slammed at work preparing for a weekend long "retreat". You know the kind where your retreat your weekend away (lol). So your suggestions are helping me keep Scoop.it alive. Thanks. Marty
maxOz's comment, August 9, 2012 9:37 PM
Brian Thank You and Have A Great Weekend x
AndySernovitz's curator insight, May 8, 2013 7:30 AM

••➨Read Social Media Content Curation & Marketing articles below

http://www.scoop.it/t/all-things-social-social-media-magazine

 

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Google+ Help (Unofficial) - Quick tips for using Google Plus

Google+ Help (Unofficial) - Quick tips for using Google Plus | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
This excellent post is from +Alex Garcia, one of the international Google+ Helpers: Quick Google+ How-to-do To everyone new out there or still trying to…...

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Curation Techniques, Types And Tips

Curation Techniques, Types And Tips | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Robin Good: Steve Buttry, who has already written several articles on content curation (see the end of his original article), just published this in-depth essay celebrating the launch of a new curation team at Digital First Media and pointing to many of the critical factors neeeded for a content / news curator to be effective.

 

He covers a lot ground while giving a particular emphasis to the importance of linking and attribution. He writes: "Where you can’t learn much about the source of content you’re curating, consider crowdsourcing the question: Note the name and organization, tell readers what you’ve found and that you’re continuing research and ask them what they know about the source.

 

Where the source of online content is unclear, you should be clear about what you know and where you found the material."

 

and...

 

"Sometimes the name of a person or organization is not sufficient attribution.

 

If the person or organization is not well-known, do a little research (Google will provide quick answers in many cases; sometimes an “about us” page will help).

 

Especially in political content, you want to note whether you are linking to partisan sources. A liberal or conservative think tank or political action committee is an entirely different kind of source from a professional media outlet or an independent fact-checking site."

 

Steve Buttry also includes some valuable key guidelines on "how to add value" when curating content and suggests several types of curation approaches that can be used in the newsroom.

 

Good advice on curation and practical tips. 8/10

 

Full article: http://stevebuttry.wordpress.com/2012/07/19/curation-techniques-types-and-tips/

 

(Image credit: Shutterstock http://tinyurl.com/crw65b4)


Via Robin Good, Giuseppe Mauriello
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Giuseppe Mauriello's comment, July 20, 2012 2:43 PM
Hi Robin,
in this period I am busy, and I have no time to discover news and curate my topic.
Thank you so much for your great curation!
Scooped by 'Timothy Leyfer
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Visualizing the Interest GraphScoop.it

Visualizing the Interest GraphScoop.it | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it
..So who\'s curating the curators?..This might sound like a joke but this has also been a subject of controversy: are curators adding to the noise or are they the essential components of the global brain?
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Rescooped by 'Timothy Leyfer from Content Curation World
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Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | TimothyLeyfer.com - Content Curation For Internet Marketing | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


Via Robin Good
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Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.