Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.
Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists.
But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.
The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.
On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).
Susan Gunelius does a great job of suggesting how to put to good use the content curation potential on your own blog site.
Here her first two recommendations:
1) Publish Editorialized Content that You've Curated: It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.
2) Publish Curated Round-up Blog Posts: You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.
This kind of breakdown is exactly what I have been looking for.With articles like this and others, affiliate marketers like me, will be able to create a kind of mix and match follow the steps blueprint that we can use to structure our curated content. I agree, this Is Curation!.
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read about the emerging trend of content curation and how it can help you in building an authoritative blog or business brand. ... 20% Click Out Rates Through A/B Testing0. Search Engine Marketing Still Going Strong.
Timothy Leyfer:She provides great info on the emerging trend of content curation, as she calls it.She talks about the 5 types of content curation methods mentioned on SEO MOZ. I think this may give some a good handle on how to approach content curation. Check it out!
Giuseppe Mauriello: Yesterday Richard MacManus, Founder & Editor-in-Chief of ReadWriteWeb.com, posted an interesting article entitled "5 Reasons Why Web Publishing is Changing" (you can read my excerpt here: http://sco.lt/755J45). Mr. MacManus then posted another insightful article. In the first part of it, he writes again about the new wave of publishing services (Medium, Branch, Svtle and App.net).
But in second part of article, there are some key points that caught my attention suggesting me the title of this my curated post: "Information Diet And Quality News: The Need Of Trusted Curators"
[Excerpt from first part]
"...this new crop of services is less democratic than what came before.
...The reason why they're restricting access is because of a drive for quality. Rightly or wrongly, these companies have decided to tackle the Quality problem by creating gated communities.
...We don't know what the effects of these new gated communities will be, but the whiff of elitism is unsettling."
Here are below the key points that I excerpted from the important second part of article:
"Over 2012, the number of services to consume content from has expanded dramatically. This is putting even further strain on our already over-taxed capacity to keep up.
But most people don't need or want to consume that much content. So for the rest of us, here are a couple of simple guidelines:
1. Make choices about which social media services best suit you and ignore the rest.
2. Focus on content that is important to you:
Resist the temptation to click on those links and apply quality control to what you read.
Topic-based organization of content...
(not only organization, I add also human beings as me and other fellow curators)
...is easier with these new publishing tools, which is great for readers. You'll be able to follow topics that interest you - and disregard others. It is of course good to be eclectic and open to new things, but topical browsing helps focus your reading.
Learning to Swim in The Stream:
More content, streams of data, topic structures, (theoretically) better quality...
Our advice is to choose your content sources wisely, apply your own quality control, try and focus on topics of particular interest, and dip in and out of the stream as it suits you."
Have you ever written a killer blog post or article only to Google the topic later and realize it's nowhere to be found in your search results? You're not alone.
Creating compelling content is only half the battle to the top, literally!
Content strategies are always growing and changing so understanding how search engines and social sites treat your content is key to being found.
This Infographic will help you understand some of the dynamics around search, content optimization, social and content marketing strategies. Included:
Trends in search and social media The factors for successful content creation and promotion A better understanding of what the content marketing mix should contain The relationship between search intent and conversion
Robin Good: Steve Buttry, who has already written several articles on content curation (see the end of his original article), just published this in-depth essay celebrating the launch of a new curation team at Digital First Media and pointing to many of the critical factors neeeded for a content / news curator to be effective.
He covers a lot ground while giving a particular emphasis to the importance of linking and attribution. He writes: "Where you can’t learn much about the source of content you’re curating, consider crowdsourcing the question: Note the name and organization, tell readers what you’ve found and that you’re continuing research and ask them what they know about the source.
Where the source of online content is unclear, you should be clear about what you know and where you found the material."
"Sometimes the name of a person or organization is not sufficient attribution.
If the person or organization is not well-known, do a little research (Google will provide quick answers in many cases; sometimes an “about us” page will help).
Especially in political content, you want to note whether you are linking to partisan sources. A liberal or conservative think tank or political action committee is an entirely different kind of source from a professional media outlet or an independent fact-checking site."
Steve Buttry also includes some valuable key guidelines on "how to add value" when curating content and suggests several types of curation approaches that can be used in the newsroom.
..So who\'s curating the curators?..This might sound like a joke but this has also been a subject of controversy: are curators adding to the noise or are they the essential components of the global brain?
Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.
This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.
He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.
It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.
Search results ...so polluted by spam that you often started looking at results only on the second or third page...
There are two things that can happen now.
a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.
b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.
Think of Twitter as a new stab at curation, but there are plenty of other examples.
Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?
The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).
We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.
The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.
In short, curation is the new search. It's also the old search."
This may be a great tool for organizing information about a product you are promoting online at And webpages that demonstrate how to build a WordPress blog will create a sales funnel using images and documents that are stored in the cloud. Brought to us by the master Robin Good – check this one out
If you are a online marketer looking to do interviews and record live testimonials, check out this great guide to find out what you need to know to get going. I think this is a great resource and Robin Good has done us all a great favor by bringing it to us. So check it out and Learn how to get going with your own online interviews . – Timothy Leyfer.
That's content worth paying for -- and consumers are buying lots of it.
For the preceding decade, content has been available for free online, both legally and illegally.
So why are people buying it now?
Because technology is making content more convenient, attractive, relevant and emotional.
This Infographic By Business Insider is to Kick-Off their upcoming Conference Ignition - The Future Of Digital. http://read.bi/RIiQKP [Two-day conference in New York City, Nov. 27-28, 2012, that explores the successful and emerging business models of digital media.]
Robin Good: YouTube has just released a "face-blurring" tool that can be utilized on any video uploaded to the platform.
"Whether you want to share sensitive protest footage without exposing the faces of the activists involved, or share the winning point in your 8-year-old’s basketball game without broadcasting the children’s faces to the world, our face blurring technology is a first step towards providing visual anonymity for video on YouTube..."
Here's how it works: "Blurring faces on YouTube is simple. Once you’ve chosen the video that you’d like to edit within our Video Enhancements tool, go to Additional Features and click the “Apply” button below Blur All Faces.
Before you publish, you will see a preview of what your video will look like with faces blurred. When you save the changes to your video, a new copy is created with the blurred faces.
You will then be given the option to delete the original video."
If you ARE planning on curating content on a professional level, there ARE some software tools that can make your life easier, and will help you more quickly find relevant stories for your audience. But, I truly believe they are ...