TimothyLeyfer.com - Content Curation For Internet Marketing

Robin Good: If you are about to be interviewed online, or need to record a quality video talk with a prestigious special guest, here is a good and comprehensive guide to everything you need to know.

 

From quality webcam alternatives, to microphones, lighting and backdrops, and recording software, Houston Neal has put together a useful reference that is useful for both PC and Mac users alike.

 

Useful. Resourceful. 8/10

 

Full guide: http://blog.softwareadvice.com/articles/crm/how-to-capture-great-web-interviews-1101212/

 

 If you are a online marketer looking to do interviews and record live testimonials, check out this great guide to find out what you need to know to get going. I think this is a great resource and Robin Good has done us all a great favor by bringing it to us. So check it out and Learn how to get going with your own online interviews . – Timothy Leyfer.

Via Robin Good, Rebeca Zuniga, Timo Ilomäki, Jim Lerman, Ileane Smith

Learn the secrets at IGNITION....

Content 4.0 is here

That's content worth paying for -- and consumers are buying lots of it.

For the preceding decade, content has been available for free online, both legally and illegally. 

So why are people buying it now?

Because technology is making content more convenient, attractive, relevant and emotional.

This Infographic By Business Insider is to Kick-Off their upcoming Conference Ignition - The Future Of Digital. http://read.bi/RIiQKP [Two-day conference in New York City, Nov. 27-28, 2012, that explores the successful and emerging business models of digital media.]

 

By Business Insider. http://bit.ly/SuHvS9
Source. http://read.bi/NJNh1j

Via maxOz

Demian Farnworth discusses how to use Google+, particularly if you are someone that creates online content for marketing purposes.

Via Jaana Nyström

Robin Good: YouTube has just released a "face-blurring" tool that can be utilized on any video uploaded to the platform.

 

"Whether you want to share sensitive protest footage without exposing the faces of the activists involved, or share the winning point in your 8-year-old’s basketball game without broadcasting the children’s faces to the world, our face blurring technology is a first step towards providing visual anonymity for video on YouTube..."

 

Here's how it works: "Blurring faces on YouTube is simple. Once you’ve chosen the video that you’d like to edit within our Video Enhancements tool, go to Additional Features and click the “Apply” button below Blur All Faces.

 

Before you publish, you will see a preview of what your video will look like with faces blurred. When you save the changes to your video, a new copy is created with the blurred faces.

 

You will then be given the option to delete the original video."

 

Guide on how to use it: http://support.google.com/youtube/bin/static.py?hl=en&guide=1388381&page=guide.cs&answer=2640535

 

More info: http://youtube-global.blogspot.co.uk/2012/07/face-blurring-when-footage-requires.html

 

 

Via Robin Good

...

Have you ever written a killer blog post or article only to Google the topic later and realize it's nowhere to be found in your search results?  You're not alone.

Creating compelling content is only half the battle to the top, literally!

Content strategies are always growing and changing so understanding how search engines and social sites treat your content is key to being found.

This Infographic will help you understand some of the dynamics around search, content optimization, social and content marketing strategies. Included:

Trends in search and social media The factors for successful content creation and promotion A better understanding of what the content marketing mix should contain The relationship between search intent and conversion

 

Download Report - The Impact Of Real Time Content Optimization - http://bit.ly/QNT3jR

By InboundWriter http://bit.ly/NeCc6h

Source http://bit.ly/Tior7D

Via maxOz

Robin Good: Steve Buttry, who has already written several articles on content curation (see the end of his original article), just published this in-depth essay celebrating the launch of a new curation team at Digital First Media and pointing to many of the critical factors neeeded for a content / news curator to be effective.

 

He covers a lot ground while giving a particular emphasis to the importance of linking and attribution. He writes: "Where you can’t learn much about the source of content you’re curating, consider crowdsourcing the question: Note the name and organization, tell readers what you’ve found and that you’re continuing research and ask them what they know about the source.

 

Where the source of online content is unclear, you should be clear about what you know and where you found the material."

 

and...

 

"Sometimes the name of a person or organization is not sufficient attribution.

 

If the person or organization is not well-known, do a little research (Google will provide quick answers in many cases; sometimes an “about us” page will help).

 

Especially in political content, you want to note whether you are linking to partisan sources. A liberal or conservative think tank or political action committee is an entirely different kind of source from a professional media outlet or an independent fact-checking site."

 

Steve Buttry also includes some valuable key guidelines on "how to add value" when curating content and suggests several types of curation approaches that can be used in the newsroom.

 

Good advice on curation and practical tips. 8/10

 

Full article: http://stevebuttry.wordpress.com/2012/07/19/curation-techniques-types-and-tips/

 

(Image credit: Shutterstock http://tinyurl.com/crw65b4)

Via Robin Good, Giuseppe Mauriello

..So who\'s curating the curators?..This might sound like a joke but this has also been a subject of controversy: are curators adding to the noise or are they the essential components of the global brain?

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?

The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 

Via Robin Good