Bits 'n Pieces on...
Follow
Find tag "marketing"
1.0K views | +0 today
Bits 'n Pieces on Big Data
Innovative information and insight into Big Data (if you like the content, please consider donating to my bitcoin address #3Pjof6N9xRAYXXSPZ4EAFLfHGn51ZdPcxi)
Curated by onur savas
Your new post is loading...
Your new post is loading...
Scooped by onur savas
Scoop.it!

How One Woman Hid Her Pregnancy From Big Data

How One Woman Hid Her Pregnancy From Big Data | Bits 'n Pieces on Big Data | Scoop.it
A Princeton University professor tried to hide her pregnancy from targeted online advertising for the past nine months. It wasn't easy.
onur savas's insight:

"...Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that's a valuable, long-term decision that establishes a consumption pattern. According to Vertesi, the average person's marketing data is worth 10 cents; a pregnant woman's data skyrockets to $1.50. And once targeted advertising finds a pregnant woman, it won't let up..."

more...
No comment yet.
Rescooped by onur savas from Complex Insight - Understanding our world
Scoop.it!

Big Ideas: How Big is Big Data?

Watch all the EMC Big Ideas videos at http://emc.im/MprmL3 Learn how EMC Solutions help create value by merging Big Data with Cloud Computing in this hand-dr... (Big Ideas: How Big is Big Data?

Via ComplexInsight
more...
ComplexInsight's curator insight, April 13, 2013 11:28 PM

There are a bunch of interesting videos on big data from the likes of IBM, Cisco and now these from EMC.  Worth a watch (if you haven't already overdosed on big data videos using cartoon presentation techniques).