Big Data & Digital Marketing
37.8K views | +5 today
Follow
Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
Your new post is loading...
Your new post is loading...
Scooped by Luca Naso
Scoop.it!

How to increase sales with targeted advertisement

How to increase sales with targeted advertisement | Big Data & Digital Marketing | Scoop.it

In the 24 hours prior to reading this blog, you will have been exposed from 1,200 to 5,000 advertising messages. How many do you remember?

Luca Naso's insight:

We are continuously exposed to thousands of commercials every day, standing out of this crowd is very difficult.


Many says "content is King". I agree, but it is no enough, because not all of your customers are interested in the same content.


I believe in personalisation: the content has to be **RELEVANT** to the customer.

more...
todd vowell's curator insight, October 25, 2013 9:41 AM

Great perspective...

Scooped by Luca Naso
Scoop.it!

Big Data Handbook

The use of new forms of data is not an evolution. Instead, powering big data supply chains, and innovating through new forms of analytics, is a step change.

Luca Naso's insight:

Break trough the hype and understand where companies are in their Big Data journeys (in Supply Chain).

 

3 most likely systems to benefit from Big Data project:

89% Demand planning

83% Order management

81% Price Management

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Big data paying off across the business world

Big data paying off across the business world | Big Data & Digital Marketing | Scoop.it
What true tangible effect does the implementation of big data have? Is it really adding money to companies’ bottom lines?
Luca Naso's insight:

Tech Pro Research polled 144 respondents worldwide, many of them from small businesses.


1. Clear and present profits

The numbers show significant progress from just a few years ago, when most small businesses doubted they had the resources required to embrace big data.

54% firms are now aboard the data bandwagon

26% say they have future plans to do so. 

 

2. An employment boom
Among organizations that have implemented big data or plan to do so, 53% say they intend to hire additional employees in the field, however 46% report difficulties finding qualified candidates for big data jobs.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Big Data Success: 3 Companies Share Secrets

Big Data Success: 3 Companies Share Secrets | Big Data & Digital Marketing | Scoop.it
Three C-level execs say start with a clear business goal, consider the data and finish with human-understandable analytics.
Luca Naso's insight:

MetLife, British Airways and Tivo Research Analytics give their best suggestions:


1. The Plan
Set a clear plan with reliable goals, keep it simple and short term.

 

2. Use The Right Data
There 's a lot of data out there, select the right mix for your needs

 

3. Don't Create A Black Box
At the end of the day a Big Data project needs to give understandable insights. There are still CEOs and CMOs who want to know where the customers are and the CFO wants to know whether there's a return on the investment.

more...
Big Data Spain's comment, October 21, 2013 6:51 AM
BIG DATA SPAIN 2013 is coming! <br>#BDSpain Conference in Madrid (Kinepolis 7 & 8 Nov) <br>Buy your ticket www.bigdataspain.org
Scooped by Luca Naso
Scoop.it!

Big Data, Bigger Facts

Big Data, Bigger Facts | Big Data & Digital Marketing | Scoop.it

Big Data is the sum of all the information about everything and anything that is being captured every second of every day.

 

Luca Naso's insight:

Everybody talks about Big Data, but few people give references.

 

This article is a useful source of several *Reliable* statistics about Big Data:

1. Data explosion (Forbes)

2. Obama, the Big Data president (Washington Post)

3. Information management (Economist)

4. Aadhar: Big Data with 600M individuals, in India (Forbes)

5. Big Data Market (Gartner)

more...
No comment yet.
Suggested by emmabail
Scoop.it!

5 ways to boost Business Performances with Big Data

5 ways to boost Business Performances with Big Data | Big Data & Digital Marketing | Scoop.it

Harnessing and unleashing the potential of BIG DATA is the new knowledge pool for organizations to gain competitive edge.

Luca Naso's insight:

Leaders and thinkers in management are proactively involved in understanding and implementing big data capacities that suits their strategic and tactical need, as they realize that data driven strategies will be the platform for competing in future business environment.

 

Here’s a look at how the features of Big Data is transforming the outlook of business performance:

1. Data collection and transfer

2. Informed Decision- Making:

3. Segmentation

4. Risk absorption

5. Path to Innovation

more...
Le Nguyen Thanh An's curator insight, September 30, 2013 9:44 PM

A brief on Big Data and how we can amplify the historical data for future insight,

Scooped by Luca Naso
Scoop.it!

10 Places to Invest Your Digital Marketing Budget in 2014

10 Places to Invest Your Digital Marketing Budget in 2014 | Big Data & Digital Marketing | Scoop.it

When it comes to budgeting for your marketing spend, digital likely makes up a big part of your playbook. A vast majority of shoppers are starting their searches online, often checking 10+ different sources before choosing to do business with you.

Luca Naso's insight:

The article suggests 10 places where to invest.

Here are my most important 3:

 

1. Anlytics

Because you need to be sure on what is working and what isn't.

2. Listening

Because that's the foundation for (i) offering a better customer experience and (ii) generate new leads

3. People

Because if you don't have the people on your team who can execute, all the tools in the world won't do you much good.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Only 7% of European Companies Rate Big Data as Relevant

Only 7% of European Companies Rate Big Data as Relevant | Big Data & Digital Marketing | Scoop.it
Welcome to BI.TV, your vendor agnostic fortnightly recap of global Business Intelligence and analytics news, views and reviews.
Luca Naso's insight:

Europe: WAKE UP!

 

Big Data is revolutionary, but this should not lead organizations to create dubious expeditions to uncover the revolutionary ways in which Big Data can be applied to their strategies.

 

Organizations should focus on how Big Data can be applied to their current business challenges.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Marketing: The Most Profitable Place for Big Data Analytics

Marketing: The Most Profitable Place for Big Data Analytics | Big Data & Digital Marketing | Scoop.it

There’s currently a big talent war being fought between old school advertising agencies and big tech companies like Google, Facebook and Twitter.

Luca Naso's insight:

Why are tech companies even poaching top marketing talent in the first place?

Because Marketing + Analytics = Huge ROI!

 

Remember: predictive capabilities only kick into high gear when you UN-SILO your data and start searching out MULTICHANNEL correlations, especially when you go beyond your website.

more...
Philippe Trebaul's comment, September 19, 2013 2:50 PM
Thx, Lucas. Great intervention :) Philippe
Luca Naso's comment, September 21, 2013 4:02 PM
Hey Philippe, thanks for reading ;)
Scooped by Luca Naso
Scoop.it!

How brands are embracing big social data

How brands are embracing big social data | Big Data & Digital Marketing | Scoop.it

As Social Data Week approaches, we spoke to Erik Huddleston, CTO and EVP of Product at Dachis Group, a big data social analytics company that offersproducts to help brands harness real-time social marketing

Luca Naso's insight:

The key is not to try and hijack the conversation, but rather to contribute to it. 


The most exciting trend is the movement from brands being awash in social data, but not really knowing what to do with it, to integrating social data into specific valuable business process. We can now process these huge volumes of information to give a brand a specific bullseye on the conversations they must  join to be relevant with their consumers. Before, brands weren’t ready to seize that opportunity, but now they are.

more...
Muhammad Isa Ismail's curator insight, February 7, 2014 7:15 PM

Brand has to stand out from their crowd…be different !!!

Scooped by Luca Naso
Scoop.it!

How Big Data Can Make Health Care Better, Smarter and Cheaper

How Big Data Can Make Health Care Better, Smarter and Cheaper | Big Data & Digital Marketing | Scoop.it

Health is particularly well suited to benefit from big data. McKinsey & Company estimates that the use of big data in health care could produce a savings of up to almost half a trillion dollars.

Luca Naso's insight:

Want to know which drugs are least likely to have side effects? Which individual doctors have the best outcomes? Which procedures are most cost-effective? Big data could answer these questions and more.

 

There are three major areas where big data is revolutionizing health care.

 

1. identify patients at high-risk for certain medical conditions before major problems occur 

2. increase the quality of care received by patients

3. reduce the mounting costs of health care


However, as the firm points out, the benefits of big data will not come automatically. It will take strong partnerships between the technology companies like Siemens building the tools and the health care providers using them to achieve even a fraction of the potential savings.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

7 hot digital marketing techniques you should really try

7 hot digital marketing techniques you should really try | Big Data & Digital Marketing | Scoop.it

The world of digital marketing is constantly changing and adapting to keep up with developments in technology and ecommerce trends.

Luca Naso's insight:

Here are the top 7 digital marketing trends you should be experimenting with this year:

 

1. Mobile Marketing

2. Social Media Advertising (This is really hot)

3. Retargeting (I wouldn't support this strategy)

4. Daily Deals

5. Geographical Targeting (My favourite)

6. Integrating Online and Offline Marketing

7. Content is King (a suggestion more than a strategy)

 

Choose a strategy first, and then create a Big Data project to succeed.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Big Data is the bullet. Analytics the gun.

Big Data is the bullet. Analytics the gun. | Big Data & Digital Marketing | Scoop.it

Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience.

Luca Naso's insight:

Turkcell achieved a $15m uplift in additional revenue just by switching from traditional batch marketing to right-time methods.


The data in itself is meaningless, but by pairing the data with the right analysis tools marketing and the customer experience chain can respond in ways never thought possible.


Big Data is the bullet. Analytics the gun. The impact only happens when you decide to combine the two.

more...
Alex Kantone's curator insight, September 4, 2013 6:00 AM

The impact only happens when you decide to combine the two.

Fàtima Galan's curator insight, September 12, 2013 6:46 AM

The data in itself is meaningless, but by pairing the data with the right analysis tools marketing and the customer experience chain can respond in ways never thought possible. Speed is not the key factor, creating consumer relevance is.

Scooped by Luca Naso
Scoop.it!

Get hired! Businesses seek out data scientists to support big data initiatives

Get hired! Businesses seek out data scientists to support big data initiatives | Big Data & Digital Marketing | Scoop.it
A large number of businesses are recruiting data scientists in a bid to build up the right skills to support board-level big data initiatives.
Luca Naso's insight:

42% of UK companies are looking to recruit data scientists in big data analytics roles.

 

But 58% of the executives asked said they were struggling to find candidates with the right mix of skills.

 

Although technical experience remains of greatest importance, other essential attributes include

1. problem-solving skills (cited by 43%, rising to 55% in Germany),

2. analytical skills (42%)

3. and creativity (35%).

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Digital Signage overtaking traditional posters

Digital Signage overtaking traditional posters | Big Data & Digital Marketing | Scoop.it

There are great expectations from all market operators, both on the integrators and on the marketing side. Those one who have been waiting on the edge, should now embrace Digital Signage with no hesitations.

Luca Naso's insight:

With a Digital Revolution spreading everywhere in the World it is difficult to find industries and cases where paper advertising can perform better than digital advertising.

 

How can you estimate the number of people reading a flyer?

How can you make a flyer change according to the customer reading it? How long and how much does it take to change your advertising campaign if you are using paper?

 

Digital Signage is the Future of Advertising.

Why?

Because Digital Signage produces data.

And data is all we need for high ROI campaigns.

more...
Aaron Manor's curator insight, September 8, 2015 8:54 AM

recooped on this <a href="http://sco.lt/97ggDZ">; Digital Signage </a>

Scooped by Luca Naso
Scoop.it!

Making a Case for Digital Transformation

Making a Case for Digital Transformation | Big Data & Digital Marketing | Scoop.it
Are you heading towards a digital transformation? A new study from Capgemini and MIT Sloan Management Review shows that the opportunity offered by new digital technologies is clear. Making it happen, however, is a little fuzzy.
Luca Naso's insight:

Digital transformation is the use of new digital technologies (social media, mobile, analytics or embedded devices) to enable major business improvements.


Once companies start to invest in digital technologies and learn how to manage it effectively, there are great benefits. The report cites gains in one or more of three areas: better customer experiences and engagement, streamlined operations, and new lines of business or business models.


The 3 biggest traps on the way to digital are:

1. No sense of urgency

2. Not enough funding

3. IT system limitations

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Using Big Data to work like a real-life travel agent

Using Big Data to work like a real-life travel agent | Big Data & Digital Marketing | Scoop.it
The race to help travellers find the best possible flight for their needs continues and new intermediaries continue to surface buoyed by confidence in their own technology.
Luca Naso's insight:

The beauty of Big Data is that it makes it possible to answer "simple" questions like “How can I get a better deal?" automatically.


Here is an example of this beauty in the travel industry, where Big Data is needed because one need to search through a lot of data (fares different in time, space, conditions, reliability, personalisation, prediction).


Personal suggestion for a possible improvement: include social media data.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

3 principles for marketing in the age of cognitive computing

3 principles for marketing in the age of cognitive computing | Big Data & Digital Marketing | Scoop.it

It’s my impression that communications and marketing teams are undergoing a significant transformation, and should draw inspiration from transitions taking place in the realm of computer science. Specifically, the shift to cognitive computing.

Luca Naso's insight:

We're embarking on the era of big data in the cloud, and we're already seeing the emergence of cognitive systems: systems able to cope with ambiguity, make sense of enormous data sets and reason their way into probabilistic determinations.

 

This shift should prompt communications and marketing leaders to re-evaluate and restructure their departments. Here are three principles to consider:

 

1. Build independent, entrepreneurial teams around issues. 

2. Create systems of engagement that generate enormous sets of data. 

3. Compete for engagement with constituencies, not attention from audiences.

more...
Fàtima Galan's curator insight, October 2, 2013 9:39 AM
Luca Naso's insight:

We're embarking on the era of big data in the cloud, and we're already seeing the emergence of cognitive systems: systems able to cope with ambiguity, make sense of enormous data sets and reason their way into probabilistic determinations.

 

This shift should prompt communications and marketing leaders to re-evaluate and restructure their departments. Here are three principles to consider:

 

1. Build independent, entrepreneurial teams around issues. 

2. Create systems of engagement that generate enormous sets of data. 

3. Compete for engagement with constituencies, not attention from audiences.

Scooped by Luca Naso
Scoop.it!

Hadoop Alternatives: When Your Data Isn't as Big as You Thought

This post from Chris Stuccio's blog takes a critical look at the use of Hadoop and Big Data as buzzwords by asking an interesting question: What if your data isn't as big as you think?

Luca Naso's insight:

Hadoop works well with Big Data, but really Big data.

Before diving yourself into Hadoop check whether you really need it or maybe your data isn't that Big.

 

Here you can find solutions for datasets of a variety of sizes:

1. Hundreds of megabytes

2. Ten-ish gigabytes

3. A couple of terabytes

4. Five terabytes and larger

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

How big data is changing the world

How big data is changing the world | Big Data & Digital Marketing | Scoop.it

You may not be that bothered about the idea of living in a smart city but I bet you'd love to live in one that was happy.

The data to measure the happiness of a city is already all around us, in the tweets we send on an hourly basis to the profiles we share on Facebook.

Luca Naso's insight:

The Internet of Things can dramatically improve the quality of our city life.

- In Birmingham, lamp-posts are being fitted with sensors that can transmit information about cloud cover to offer hyper-local weather forecasting.

- In Seattle 5,000 pieces of rubbish were geo-tagged and tracked around the country for three months to find out whether recycling was really efficient.

- A project in Singapore offers advanced weather forecasts to taxi drivers to get them to places in the city ten minutes before it starts to rain.

- In Germany a3D dynamical city-model was used to show people what the impact of a new railway line would be.

 

All this is fantastic but scary at the same time and shifts the way the world works. The danger is that when smart cities become a reality, individuals will not be able to control the ways they are monitored or what happens to the information.

The issue has huge implications for society and is going to need serious debate.

 

 

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Social Media, Big Data and Visualization

Social Media, Big Data and Visualization | Big Data & Digital Marketing | Scoop.it
Big data from social media can give us insight into our relationships, our habits, and the things we care about.
Luca Naso's insight:

Here is an interesting report of a panel discussion on social media, big data and visualization held at the Vancouver Enterprise Forum.

I'd like to draw your attention to the following 2 parts:

 

1. While recognizing a trend can help you make better decisions, understanding the cause behind that trend is even more valuable.
Storytelling with social media and big data can make you find this cause.

 

2. Visualizing social media data to empower individuals.

When the exchange of information between social networks and their users is fair and transparent, individuals can view their own lives and social circles in an entirely new light.

more...
Fàtima Galan's curator insight, September 23, 2013 9:37 AM

Luca Naso insight: "understanding the cause behind that trend is even more valuable"

Katy Volo's curator insight, October 8, 2013 6:54 PM

This is how social intelligence is revolutionizing the Digital world. Very interesting article.

Big Data Spain's comment, October 21, 2013 6:51 AM
BIG DATA SPAIN 2013 is coming! <br>#BDSpain Conference in Madrid (Kinepolis 7 & 8 Nov) <br>Buy your ticket www.bigdataspain.org
Scooped by Luca Naso
Scoop.it!

How Can Big Data Improve the Customer Experience?

How Can Big Data Improve the Customer Experience? | Big Data & Digital Marketing | Scoop.it
This month as we examine the different ways that big data fits into marketing, we'd be remiss if we didn't talk about the ways big data can help improve the customer experience.
Luca Naso's insight:

It's unrealistic to expect that Big Data can improve all areas of customer service at the onset.


It's critical to set priorities so that overtime, all touch points can be improved to meet specific criteria. 

more...
APGuignard's curator insight, September 30, 2013 12:25 PM

Big data et marketing ...

Scooped by Luca Naso
Scoop.it!

Big Data in Real Estate: The Power Of Predictive Analytics

Big Data in Real Estate: The Power Of Predictive Analytics | Big Data & Digital Marketing | Scoop.it

"We have built a model that can predict with 75% accuracy the likelihood that a home will sell in the next 30, 60 or 90 days," says Scott Bailey, EVP of strategy and analytics for Target Data, a marketing firm that combines big data and analytics to help businesses target consumers during the major life event of moving."

Luca Naso's insight:

We are just applying the same principles used in CRM systems to houses as opposed to consumers.

 

By matching geo-demographic scoring with listing data, we were able to better leverage the money PODS was spending on direct marketing throughout the year, not just during the traditional peak season.


What happened ten years ago is important, but now taking into account what happened yesterday (even earlier today), is what I see really driving predictive models in the next decade.

more...
Glenn Cooley's comment, September 13, 2013 12:29 PM
Predictive analytics can be expanded to tourism areas as well.
Pritesh Chauhan's curator insight, September 18, 2013 1:12 AM

Big data analysis for real estate will make clear way for achieving bigger dreams.

Scooped by Luca Naso
Scoop.it!

Every Day Big Data | HP Community

Every Day Big Data | HP Community | Big Data & Digital Marketing | Scoop.it
Unfortunately, many people try to demystify the overwhelming concept of
“big data” (which by and large means something different to each
person).
Luca Naso's insight:

Buzz word or not, big data is the real deal and it’s impacting both businesses and the average joe.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Cloud tech and data analytics: bringing the corner shop to the high street

Cloud tech and data analytics: bringing the corner shop to the high street | Big Data & Digital Marketing | Scoop.it
Not all retailers know you personally or what you like to buy, but things are beginning to change on the customer service front, says Peter Harrison
Luca Naso's insight:

Wouldn't it be great if when you walk in a store you could have the shopping assistant give you exactly what you came in for? For any store where you go.

 

Aside from some of the bigger names, not every online retailer is hot on this either, but things are changing now.


The retail landscape has changed drastically in the last 10 years, customers now more than ever expect retailers to go the extra mile to keep their custom.

more...
No comment yet.