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Furthering Big Data's Retail Benefits

Furthering Big Data's Retail Benefits | Big Data & Digital Marketing |

If your retail business isn't currently using big data to its fullest potential, it may behoove you to look at how data and analytics can do even more for your company's customers – and its revenue.

Luca Naso's insight:

Recently, market research firm PSFK Labs released the fourth annual report in its series "The Future of Retail," focusing on what those in the industry should consider in 2014.

It made a point of noting that customers expect to enjoy a shopping experience that's perfectly tailored to them across all channels (in-store, online and via mobile).

For this to occur, big data analytics must – and can – be used to offer the direct customer service and personalization that so many consumers seek.

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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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How big data and analytics are making retailers more customer-centric

How big data and analytics are making retailers more customer-centric | Big Data & Digital Marketing |

Retailers today have to face a new breed of empowered customers who are always connected and have more information on products than sometimes even the retailers do. Being customer-centric is the new competitive differentiation for retailers today

Luca Naso's insight:

A recent IBM Institute for Business Value study notes that leaders are 166 percent more likely to make most decisions based on data, and 75 percent of leaders cite growth as the key source of value from analytics.


In the new IDC retail insights study: “Business Strategy: Big Data and Analytics Lay the Foundation for Revenue Growth,” it is noted that, in 2013, approximately 50 percent of retailers were using big data and analytics to inform pricing strategies, market intelligence and customer acquisition, with more retailers to join in next two to three years.


The various functions of a retail business, such as marketing, merchandising, supply chain, operations and customer service, must wear different hats at different times and should think about how others perceive their brands, as well as what they can do to enhance customer centricity.


Here are some examples of how IBM helped four famous retailers (Luxottica, BestBuy, Elie Tahari and Macys)

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The Next Big Thing In Sports Data: Predicting (And Avoiding) Injuries

The Next Big Thing In Sports Data: Predicting (And Avoiding) Injuries | Big Data & Digital Marketing |
Can data tell a player's future? Teams like the San Antonio Spurs and New England Patriots are betting on it.
Luca Naso's insight:

In sports, injuries don’t just cost wins. They cost money. By one estimate, teams across Major League Baseball spent $665 million last year on the salaries of banged-up guys and their replacements.

Now, the fast-growing industry of performance analytics says it can minimize those massive losses. The trick: using data to anticipate how an athlete will get hurt before it actually happens.

Performance analytics have the potential to extend a player’s career, but it can also reveal hidden physical problems and shorten careers. If a player is shown to be at a heavy risk for injury, what owner is going to pay that person big bucks?

LE ROUX Arnaud's curator insight, September 30, 2:21 AM

La Data au service du prédictif dans le sport dans le but de prévenir les blessures, afin de réduire des coûts... vous en pensez quoi ? 

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Big Data Pays Off Big Time

Big Data Pays Off Big Time | Big Data & Digital Marketing |

Organizations that have actually implemented Big Data projects report "overwhelming satisfaction" with the results, according to a new survey from Accenture Analytics.

Luca Naso's insight:

"While a significant number of organizations may still be standing on the sidelines, Big Data users who start and complete projects see practical results and significant value," Accenture said.

Bigger companies seem to get the biggest benefits because they have a better understanding of the scope, value and importance of Big Data. Not because they have more money.

To benefit from Big Data, Accenture advised companies to:

1. Explore the entire Big Data ecosystem;

2. Start small then grow;

3. Be nimble;

4. Focus on building skills.

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Size doesn't matter: can SMEs conquer Big Data?

Size doesn't matter: can SMEs conquer Big Data? | Big Data & Digital Marketing |
Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.
Luca Naso's insight:

Data can be useful in a number of different ways. I like to say that Small Data gives you answers, while Big Data gives you questions.

In this article we read the case study of Ovolo Hotels. it's a small company that is leveraging data to improve their business in many ways.


Don't collect data just because Big Data is cool: if you don't use your data efficiently it's all a big waste.

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The Hidden Biases in Big Data

The Hidden Biases in Big Data | Big Data & Digital Marketing |
Blindly trusting it can lead you to the wrong conclusions.
Luca Naso's insight:

Big Data can be extremely dangerous without a Big Brain to analyse them properly.

Huge data sets ALWAYS contain some relations: some of them are right (causation), others are simply wrong. It pertains to data analysis to uncover the truth.


"As we move into an era in which personal devices are seen as proxies for public needs, we run the risk that already existing inequities will be further entrenched.


This goes beyond merely conducting focus groups to confirm what you already want to see in a big data set. It means complementing data sources with rigorous qualitative research."

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4 Rules for Knowing When to Invest in Big Data

4 Rules for Knowing When to Invest in Big Data | Big Data & Digital Marketing |

For every story about accelerated financial performance, I can point to ten that talk about mismanaged investments and a loss of interest by leadership in Big Data. 

Luca Naso's insight:

Adopters of Big Data analytics have gained a significant lead over the rest of the corporate world, but you should start your Big Data project if and only if:
1) You have some degree of mastery over business analytics.
2) You are collecting streams of data.
3) Your culture can embrace opportunistic analytics.
4) You have the nerd power.


Moving into Big Data without having a grasp on these four principles is like participating in a marathon when you’ve just learned how to scoot across a carpet.

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What is Hadoop? – Simplified!

What is Hadoop? – Simplified! | Big Data & Digital Marketing |
Hadoop is a savior of this big data world. This article gives an introduction to this tool.
Luca Naso's insight:

This is an extremely basic description of Hadoop, and yet it introduces relevant concepts: parallelism and MapReduce.

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4 Ways Big Data Can Drive Your Sales to the Next Level

4 Ways Big Data Can Drive Your Sales to the Next Level | Big Data & Digital Marketing |

One of the most well known examples of how Big Data can drive sales is that of Amazon. They have perfected the analysis of all their data in order to increase their sales. But also smaller companies as well as offline companies can use Big Data to drive their sales to the next level.

Luca Naso's insight:

1. Finding new markets and leads

2. Driving repeat sales

3. Reduced prospect research time

4. Predict future sales

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How digital analytics has changed in the last decade

How digital analytics has changed in the last decade | Big Data & Digital Marketing |

I have also seen, from close quarters, how the digital analytics industry and the underlying technologies have changed; here are some of my observations

Luca Naso's insight:

Digital analytics has changed from being a tool for understanding the past, to a tool for optimizing the present, to a tool for predicting future outcomes.


Three main ways in which the digital analytics industry has changed in the last 10 years:
1. Digital analytics has gained center stage
2. If data is generated, it gets collected and analyzed
3. Good visualisation is not an option

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Big Data: Profitability, Potential and Problems in Banking

Big Data: Profitability, Potential and Problems in Banking | Big Data & Digital Marketing |
9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.
Luca Naso's insight:

According to research by Capgemini, banks investing in analytics to understand customer attrition have a 12% lead over their competitors!


1. with only 37% of customers satisfied with their bank’s understanding of their needs and preferences
2. and with 40% of customers not sure whether they will stay with their bank in the 6 months time

this research indicates how customer analytics could help banks increase their revenues and gain market share.

LuceCEM's curator insight, May 20, 4:47 AM

More than 70% of banking executives worldwide recognize the importance of achieving greater customer centricity, however only 37% of customers are satisfied with their bank’s understanding of their needs. The lack of a Big Data Strategy and the difficulties of analyzing the huge amount of information banks already have are key issues the financial institutions need to solve to optimize their customer service.

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Hadoop's rise: Why you don't need petabytes for a big data opening

Hadoop's rise: Why you don't need petabytes for a big data opening | Big Data & Digital Marketing |

So there's not a huge percentage of enterprises in production yet but now the momentum is building, and a huge production wave is coming for Hadoop.

Luca Naso's insight:

At the moment, companies are nowhere near reaching their individual data frontiers. They only use 12% of the data they already have, because data are siloed and they have a portfolio of hundreds of applications!


Data science is very different from traditional analytics.

Traditional analytics are based on managers' theories and is a human-driven approach. On the data science side, it's very different. We don't need a big meeting. We don't need your hypotheses. We don't need your ideas. What we need is all the data you've got.

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Big Data - From Descriptive to Prescriptive

Big Data - From Descriptive to Prescriptive | Big Data & Digital Marketing |

Best Big Data Graphics - As I read through many reports, white papers, press releases, magazine articles and company presentations it occurred to me that visually communicating the value of Big Data is challenging because of the need to convey different concepts simultaneously.

Luca Naso's insight:

A large number of Big Data charts try to represent the following progression:

1. What Happened? (descriptive analytics), 

2. Why Did It Happen? (correlation analytics), 

3. What Will Happen Next? (predictive analytics), and 

4. What Should I Do About It? (prescriptive analytics).

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Big Data and SaaS: Is It a Match Made in Heaven?

Big Data and SaaS: Is It a Match Made in Heaven? | Big Data & Digital Marketing |
Familiar with SaaS? If not, let us give you a brief introduction. The easier spoken breakdown of Software-as-a-Service, SaaS is a distribution model that d
Luca Naso's insight:

With SaaS, many of the challenges associated with the traditional software distribution model are eliminated right off the bat, essentially making a big data deployment much less of a hassle to deal with.

In an SaaS arrangement, a service provider:

1. hosts the software and delivers it to you over the web.

2. handles all the grueling maintenance aspects that come along with it behind the scenes. 

Microsoft's Windows Azure HDInsight is the perfect example of such an application.

Right now, big data applications are limited in comparison to other fields, but there will surely be more variety available soon.

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Top Trends in Digital Marketing

Top Trends in Digital Marketing | Big Data & Digital Marketing |
From wearables and Big Data to personalization and multichannel – what the new “digiconomy” means for the future of digital marketing
Luca Naso's insight:

The digital revolution is bringing several changes to our lifestyle and to the way companies make successful business.

Here are my top 4:


1. Multichannel and crosschannel
Among those aged 16 to 45, the cell phone has replaced the television as the dominant format.


2. Data-driven marketing
Companies collect vast amounts of data on how consumers purchase and use products. Special algorithms analyze this data and turn it into useful insights.


3. Customer journey
The customer journey is the best way of understanding what the customer wants. This is where predictive analytics and big data play a key role.


4. Wearables and nearables

Smartwatches, wearables, nearables, and the Internet of Things are the next big trends. They offer users a multisensual experience.

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Big Data: The 4 Layers Everyone Must Know

"The different stages the data has to pass through on its journey from raw statistics to actionable insight."

Via Ana Cristina Pratas
Luca Naso's insight:

The main purpose of Big Data is to use data to create actionable insights.


In order to achieve such a goal, the data itself has to pass through a series of 4 layers:


1. Data Source
2. Data Storage
3. Data Processing/Analysis
4. Data Output

kral2's curator insight, September 21, 10:53 AM

Here is a clean "Big Data 101", in only 12 slides. 5 minutes to get at least an overview and understand if you have something to do with this huge buzz word or not :-)


For System Integrators, the challenge is cleary to be involved building what's need for layer 2 & 3 : say scale-out storage and massive parallel compute nodes!

Mohmed Ali's curator insight, September 30, 5:14 AM
SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD. Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at for the same purpose in accordance with all the international laws as follows: Now, the people of Jewish and Christians are saying that Quran is False, which itself established enimity between Muslims and these two communities not to attain peace in the world that Muslim is the second largest population in the world and they are following Quran Versus in the world.                                             The above communities shall find out the Quran Versus 5:8, 5:33, 5:49, 5:72 and also Isaiah verse 27:6. In the Quran Versus 7:138 as follows:[7:138] And We caused the people who were considered weak to inherit the eastern parts of the land and the western parts thereof, which we blessed. And the gracious word of thy Lord was fulfilled for the children of Israel because they were steadfast; and We destroyed all that Pharaoh and his people had built and all that they had erected. Quran Verse- 7:168 - as follows:[7:168] And remember the time when thy Lord proclaimed that He would truly raise against them, till the Day of Resurrection, those who would afflict them with grievous torment. Surely, thy Lord is quick in retribution, and surely He is also Most Forgiving, Merciful. Zechariah Versus - 14.2 & 14.3 - as follows14:2                 For I will get all the nations together to make war against Jerusalem; and the town will be overcome, and the goods taken from the houses, and the women taken by force: and half the town will go away as prisoners, and the rest of the people will not be cut off from the town.14:3                 Then the Lord will go out and make war against those nations, as he did in the day of the fight. In the Quran Versus - 17:4 to 17:8 - as follows: [17:4] ‘O ye the progeny of those whom We carried in the Ark with Noah.’ He was indeed a grateful servant. [17:5] And We revealed to the children of Israel in the Book, saying, ‘You will surely do mischief in the land twice, and you will surely become excessively overbearing.’ [17:6] So when the time for the first of the two warnings came, We sent against you some servants of Ours possessed of great might in war, and they penetrated the innermost parts of your houses, and it was a warning that was bound to be carried out. [17:7] Then We gave you back the power against them, and aided you with wealth and children, and made you larger in numbers. [17:8] Now, if you do well, you will do well for your own souls; and if you do evil, it will only go against them. So when the time for the latter warning came, We raised a people against you to cover your faces with grief, and to enter the Mosque as they entered it the first time, and to destroy all that they conquered with utter destruction. In the above, versus of Zechariah and also Quran Versus which are similar in nature to solve social justice and common good between these communities. Please visit and view the messages and research paper posted at in the interest of social justice and common good in the world and spread the same to each and every corner of the world for discussion and to attain peace and unity in the world.  Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at and also of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
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A Predictive Analytics Primer

A Predictive Analytics Primer | Big Data & Digital Marketing |
What you need to know and ask.
Luca Naso's insight:

Predictive analytics are gaining in popularity, but what do you—a manager, not an analyst—really need to know in order to interpret results and make better decisions? 


The quantitative analysis isn’t magic—but it is normally done with a lot of past data, a little statistical wizardry, and some important assumptions. Let’s talk about each of these.

1. The Data: for good predictions you need good data;

2. The Statistics: regression analysis is what is usually used;

3. The Assumptions: every model has some assumptions, beware that assumptions can be invalid sometimes ...

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Using Big Data to Make Better Pricing Decisions

Using Big Data to Make Better Pricing Decisions | Big Data & Digital Marketing |
Harnessing the flood of data available from customer interactions allows companies to price appropriately — and reap the rewards.
Luca Naso's insight:

All companies saw a profit-margin lift of between 3 and 8 percent from setting prices at much more granular product levels.


According to McKinsey, up to 30% of companies still fail to deliver the best price.


Four steps to turn data into profits:

1. Listen to the data
2. Automate
3. Build skills and confidence
4. Actively manage performance



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The Data Scientist’s Toolbox - Online Course

The Data Scientist’s Toolbox - Online Course | Big Data & Digital Marketing |
The Data Scientist’s Toolbox is a free online class taught by Jeff Leek, Brian Caffo and Roger D. Peng of Johns Hopkins University
Luca Naso's insight:

For those who want to learn about Big Data, Johns Hopkins University offers a "Data Science" Specialization on Coursera, a series of 9 free* courses and a final project (4 weeks each, total 40 weeks):

1. The Data Scientist's toolbox

2. R Programming

3. Getting and Cleaning Data

4. Exploratory Data Analysis

5. Reproducible Research

6. Statistical Inference

7. Regression Models

8. Practical Machine Learning

9. Developing Data Products

10. Capstone Project

*there is a $49 fee to pay (for each course and project) if you want a certified signature track. Signature Track is optional. You can still participate in the course for free and earn a Statement of Accomplishment.

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Learn About Microsoft's Hadoop Implementation - Free eBook

Learn About Microsoft's Hadoop Implementation - Free eBook | Big Data & Digital Marketing |
A new, free eBook, Introducing Microsoft Azure HDInsight, covers Microsoft's implementation of Big Data through Hadoop compliance.
Luca Naso's insight:

120 pages for professional programmers on how Microsoft is using Hadoop to dive into Big Data:

1. Intro to Big Data

2. Intro to HDInsight

3. Programmgin with HDInsight

4. HDInsight and Data

5. Customisation

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5 Ways To Build Big Analytics as a Sustainable Competitive Advantage

5 Ways To Build Big Analytics as a Sustainable Competitive Advantage | Big Data & Digital Marketing |

When everyone is focusing on analytics, why not start thinking about building it as a competitive advantage?

Luca Naso's insight:

If you find yourself lost on creating a successful roadmap for your Big Data strategy, go back to the basic:

1. Acquire the resources
2. Build analytics across business verticals
3. Utilize analytics for decision-making
4. Coordinate and align analytics
5. Create a long term strategy

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Five Things Big Data Isn't

Five Things Big Data Isn't | Big Data & Digital Marketing |

My experiences at this event led me to two conclusions. One, no one really knows what Big Data is, and two, no one knows the right way to position Big Data as a solution.

Luca Naso's insight:

This is a very interesting blog post, with a great pearl of wisdom:

"Big Data is something that you must mature to: you can’t run before you know how to walk"


It emphasise a bit too much Big Data not having value in answers rather in the questions will raise


Here are the 5 things Big Data is NOT:
1. Big Data isn’t a simple and efficient fix for complex problems
2. Big Data isn’t a solution you can lead with
3. Big Data isn’t “BI on steroids"
4. Big Data isn’t “a solution”
5. Big Data doesn’t lend itself well to “low hanging fruit"

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5 Big Data Ted Talks Everyone Needs to See

5 Big Data Ted Talks Everyone Needs to See | Big Data & Digital Marketing |
It's time to learn up about the data revolution, and begin to understand your data rights.
Luca Naso's insight:

Here are 5 wonderful TED/TEDx talks about Big Data.

My favourite is the 3rd one.


1. Jennifer Golbeck

Big Data can predict your intelligence from social media behaviour. "My goal is to improve the way people interact online"


2. Alessandro Acquisti

Analytics can make our life better, but we must pay a price for that.

We trade autonomy & freedom for comfort.


3. Jer Thorp

We have the chance to build the Big Data Business in the good way, just bring the human element into the story.


4. Kelvin Slavin

Data, particularly algorithms, are changing the very landscape of our world.


5. Philip Evans

Value cannot rely just on having the data, but on leveraging them.

Technology is what is driving the business strategy, and today it is time for data-driven business.


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Big Data in Retail: Examples in Action

Big Data in Retail: Examples in Action | Big Data & Digital Marketing |
Savvy retailers use big data analytics from web browsing, social media, industry forecasts, existing customer records to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions.
Luca Naso's insight:

Top retailers are using Big Data to gain a competitive advantage:
predicting trends and preparing for future demand.


Synchronize prices hourly with demand, inventory and the competition.


Pinpoint customers who will likely buy your product and contact them as they wish to be reached, when they are in the right location, and engaging them with personalized real-time offers.


Retailers using big data technology are able to provide a smarter shopping experience to influence purchase decisions and edge out the competition.

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Is Data Scraping Useful For You?

Is Data Scraping Useful For You? | Big Data & Digital Marketing |
As a business, it is important to always have relevant and useful information on hand for when you might need it. It can however be difficult to acquire all this information and especially to sort ...
Luca Naso's insight:

Web scraping services exist to:
1. make it easier for you to acquire relevant information;
2. help you to gain a competitive edge over your business rivals;

3. get information about your competitors so that you know what they are doing.


Good Data scraping works in three processes:
1. pre-processing - a large amount of data is collected;
2. mining - data is cleaned up and the information is sorted into relevant sections;
3. validation - information is authenticated to make sure that it is indeed information your business can use successfully.

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4 Reasons to do Analytics on the Cloud

4 Reasons to do Analytics on the Cloud | Big Data & Digital Marketing |
What will tip people towards using more cloud analytics? Let’s start with the elephant in the room. Where do you keep your own worldly wealth? Do you keep your money at home under the mattress? No — because you know that banks are more secure, cheaper, and more convenient.
Luca Naso's insight:

1. Cloud Offers Better Security
2. Cloud Offers More Convenience
3. The Data is Increasingly Already in The Cloud
4. Cloud Platforms Are More Flexible


Last, but not least, you should use BOTH Integrated On-premise AND Cloud solutions.

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