Big Data & Digital Marketing
35.7K views | +63 today
Follow
Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
Your new post is loading...
Your new post is loading...
Scooped by Luca Naso
Scoop.it!

Business intelligence and analytics trend towards self-service at the Gartner Summit

Business intelligence and analytics trend towards self-service at the Gartner Summit | Big Data & Digital Marketing | Scoop.it
Self-service analytics, business intelligence on Big Data, and the changing role of the IT buyer were the belles of the annual Gartner Business Intelligence and Analytics Summit.
Luca Naso's insight:

Today's buyers are increasingly coming from the business side of the house and not from corporate IT and self-service analytics is growing while traditional dashboard BI is in remission.
Self-service analytic tools allow power users to quickly explore, blend and visualize data to produce new business insights and to validate business data requirements to support application development and data management. 
Is the pendulum swinging in the direction of analytics empowerment and reduced time-to-answer and away from cost control and data quality management?
Gartner thought leader, Frank Buytendijk, suggested that we look to the business model that cracked the code on optimizing the centralization versus decentralization trade-off; namely, franchising.
This implies standardization of tools and enterprise licensing to drive down costs, tool-specific skilling to create larger pools of skilled workers to be shared across projects and centralized provisioning of compute infrastructure to save time and money.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Big Data Field Report: Hadoop Summit 2013

Big Data Field Report: Hadoop Summit 2013 | Big Data & Digital Marketing | Scoop.it
Data Scientist Daniel D. Guiterrez's highlights from the 6th Hadoop Summit.
Luca Naso's insight:

If there was any doubt that the Apache Hadoop platform has captured the hearts and minds of big data believers everywhere, the recent Hadoop Summit in San Jose on June 26 and 27, 2013, may have settled the question once and for all.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Hadoop Innovation Summit

Hadoop Innovation Summit | Big Data & Digital Marketing | Scoop.it

The Hadoop Innovation Summit features two days of engaging content from the most hands-on engineers & architects working with Hadoop. Check back regularly on the evolving and growing schedule here.

Luca Naso's insight:

By 2015, 65 percent of applications with advanced analytics will come embedded with Hadoop. There's never been a better time to unlock the power of your Big Data. 

The Hadoop Innovation Summit returns to San Diego at the Marriott Marquis & Marina, on February 19 & 20, 2014. 

more...
No comment yet.