Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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From Big Data to Insights: The Blueprint for Your Business

From Big Data to Insights: The Blueprint for Your Business | Big Data & Digital Marketing | Scoop.it
Data is really only valuable if you can translate it into actionable insights. Here, we lay out the framework for how businesses can put these insights to work to drive business goals.
Luca Naso's insight:

In 1910, Scottish writer and poet Andrew Lang said, "He uses statistics as a drunken man uses lampposts—for support rather than illumination." Decades later, many modern businesses still do just that, using data to support rather than drive their decisions.


Here you can find some simple suggestions on how to create a method that can help you to make sense out of your data (whatever their size):


1. Defining the data - easy and simple: do not neglect

2. Building the framework - the most difficult part: sketch, prepare and visualise

3. From data to action

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Seeing Data: Using visual arts to represent big data

Seeing Data: Using visual arts to represent big data | Big Data & Digital Marketing | Scoop.it


Scientists and engineers are employing new computational techniques and algorithms to make sense of Big Data, but sometimes, to gain significant insights from data, you have to *see* it — and as the data become increasingly complex and bountiful, traditional bar graphs and scatter plots just won’t do.

Luca Naso's insight:

Big Data is everywhere and everyone is interested in Big Data.
Businesses, Governments, Health, Science, they all look at Big Data as a way to dramatically improve.

A key point in extracting meaning out of Big Data is visualisation.
In this very interesting article data visualisation is presented in an innovative way.
Traditionally plots, charts and other visualisation tools tend to be as simple as possible to use and to see.
Data visualization should be revelatory instead of just reductionist — not simply a way to convey information or find answers, but to generate and cultivate questions.

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Patrick Lewis's curator insight, June 25, 2013 3:18 PM

When visual expression meets Big Data; a personal favourite #BIGDBN

Suggested by Lila Wonderbra
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5 Tools for Making Awesome Marketing Infographics

5 Tools for Making Awesome Marketing Infographics | Big Data & Digital Marketing | Scoop.it
Have you had infographics on your mind, but no budget to hire a graphic designer?
Luca Naso's insight:

Big Data can generate insights, that one needs to communicate.

Infographics are great to deliver a lot of information in a little space, but creating a good infographic requires way more time than what one might think ...

 

Here are some suggestions on how to get started.

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The Building Blocks of Data-Driven Storytelling

The Building Blocks of Data-Driven Storytelling | Big Data & Digital Marketing | Scoop.it
Data is more than hype. If you're a marketer, it's your lifeblood. If you're a writer, it's your best friend and worst enemy.
Luca Naso's insight:

I'm a scientist, and that's why I know that even numbers are subjective.

 

Numbers are beautiful, but they can be a mess. You need to have a clear picture in your mind of the message you want to convey, or the audience won't get your message.

 

Do not abuse with numbers and do not use them to make your piece stronger. The secret is in a linear plot and in few, but crucial, numbers.

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