Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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Rescooped by Luca Naso from Quantified Self, Data Science, Digital Health, Personal Analytics, Big Data!

Democratizing Healthcare via Smartphones

Democratizing Healthcare via Smartphones | Big Data & Digital Marketing |
From smartphone attachments that can diagnose an ear infection to apps that can monitor mental health, new tools are tilting health-care control from doctors to patients.

Luca Naso's insight:

Digital avatars won’t replace physicians: You will still be seeing doctors, but the relationship will ultimately be radically altered. Deloitte says that as many as one in six doctor visits were already virtual in 2014.


Smartphones already can be used to take blood-pressure readings or even do an electrocardiogram. Other wearable sensor tools now being developed include necklaces that can monitor your heart function and check the amount of fluid in your lungs, contact lenses that can track your glucose levels or your eye pressure, and headbands that can capture your brain waves. Smartphone sensors under development will be able to monitor your exposure to radiation, air pollution or pesticides in foods. Smartphone attachments will soon enable you to perform an array of routine lab tests via your phone. Blood electrolytes; liver, kidney and thyroid function; analysis of breath, sweat and urine. 


By having the equivalent of intensive care unit monitoring on your wrist, hospital rooms can be replaced by our bedrooms. As a result, hospitals of the future are likely to be roomless data surveillance centers for remote patient monitoring.


Before these tools enter widespread use, they must all be validated through clinical trials and shown to preserve health.

Hugo E's curator insight, January 12, 2015 9:52 AM

Health proactivity will be more and more important, thanks to mobile apps and IoT. But thinking that it will allow to avoid medical monitoring is probably a big mistake...

Pascal Malengrez e-ssencials digital health's curator insight, January 15, 2015 5:00 PM

Your smartphone becomes your health companion not only for diagnostic but also for therapy. For real. 

Leonard Bremner's curator insight, May 25, 2015 5:19 AM

Less trips to the GP is good for all a constant health knolage enviroment is the aim

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64% of business organizations are investing in big data in the next year

64% of business organizations are investing in big data in the next year | Big Data & Digital Marketing |
Adopt big data or get left behind. Business Review USA takes a look at why your business needs to get on the big data bandwagon.
Luca Naso's insight:

Big Data can help to make your company more customer-centric.

1. With Big Data you can collect and analyze massive amounts of data based on individual customers, and your business can customize each customer's experience.


2. With Big Data you can automate customer data collecting. This will save time to your employees and allows for a quality sales experience for your customers.

3. Data Security - Big data addresses security threats quickly, accurately, and oftentimes before they ever become a company-wide issue.

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Call Centres Suffer From Big Data Overload

Call Centres Suffer From Big Data Overload | Big Data & Digital Marketing |

Nearly half of all contact centres consistently collect and report on metrics that they never use to improve the customer experience, according to a new survey.

Luca Naso's insight:

"Given the advancements in the online customer experience with sales and support, customers expect to be able to get right to what they need when they call"


According to this survey, call centres are indeed collecting data, but they are not harnessing them: more than 60 percent of call centres can't provide customer information proactively to an agent.


49 percent of agents report overall productivity and efficiency challenges when they have to ask customers for basic contact information.

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Apple's iRadio and Big Data

Apple's iRadio and Big Data | Big Data & Digital Marketing |
If all rumors are correct, Apple is about to launch iRadio at the upcoming developers conference. How can Big Data improve that service?
Luca Naso's insight:

10' video on how Apple is planning to use Big Data for their new streaming music service, and how they are already using Big Data for understanding how people use their products.


Big Data's main role is Personalisation, both for suggesting new music, and for doing targeted advertisment.

According to previous history, purchase history, songs in the iTunes library and general feedback, data analytics can suggest the best music for every person.


However, too much personalisation can be bad. It could take away the joy of discovery from the music experience...

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How Data Analysis Impoved HSBC

How Data Analysis Impoved HSBC | Big Data & Digital Marketing |

Financial institutions use data analytics to improve their omni-channel marketing strategies, by focusing on what a financial institution can do with data analytics, not on what data analytics itself can do.

Luca Naso's insight:

Marketing has been called more of an art than a science. Yet in today’s financial services environment, the science of analytics is critical in making marketing a profit centre.


HSBC is one of the world’s largest banks and it uses data-driven decision making to optimize channel usage.


Combining the data from channel analytics with information about when to contact a customer and what to contact them about has helped the bank acquire new customers, enhance existing customer relationships and retain profitable customers over the long term.


The channel-centric model that most financial services companies continue to pursue today results in too much siloed information and an inability to develop true omni-channel strategies.


Data analysis should be used to develop a customer decision hub, which determines the minimum and maximum that you will spend to service a customer in each channel, the best moment in time to communicate with the customer and the best interaction with the customer at the best moment in time.

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Social Media's New Big Data Frontiers - Insights from Images

Social Media's New Big Data Frontiers  -  Insights from Images | Big Data & Digital Marketing |

Users might feel a knee-jerk suspicion at the idea of self-correcting algorithms mining their photos and thoughts for insights, but surely they’ll be happier when they see ads that they’re actually interested in, rather than spammy banner ads for weight-loss programs and random online learning courses.

Luca Naso's insight:

Great piece with lots of information and links about Big Data's new frontiers on images.



1. According to an IBM survey, 70% of CMOs feel unprepared to deal with Big Data

2. IDC predicts data tidal ways keeps increasing, with social media being leaders

3. Machine learning and AI are more and more commonly applied to marketing, not just for text but also for images

4. Targeted advertisement is expected to benefit the most out of data mining

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From Big Data to Big Mac; how McDonalds leverages Big Data

From Big Data to Big Mac; how McDonalds leverages Big Data | Big Data & Digital Marketing |
McDonald’s leverage big data to create the best experience for their customers and make the organization more efficient and effective.
Luca Naso's insight:

McDonald's recipe for Big Data:

1. Discover - rapidly come up with ideas and incubate them

2. Develop - get the right perspective and develop these new projects

3. Deploy - more diverse departments become involved, such as marketing or design

McDonald’s has became an information-centric organization that makes data-driven decisions.

In particular McDonald’s focuses on providing the best possible experience to customers. That's why, although all McDonald’s around the world look the same, each restaurant is slightly different as they are optimized using all that data for the local market.

Richard Krawczyk's curator insight, November 21, 2013 3:11 PM

Learn from the big boys!

malek's curator insight, November 27, 2013 8:29 AM

All in all, it is no surprise that McDonald’s leverages big data to create the best experience for their customers and make the organization more effective and efficient.