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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
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Big Data Handbook

The use of new forms of data is not an evolution. Instead, powering big data supply chains, and innovating through new forms of analytics, is a step change.

Luca Naso's insight:

Break trough the hype and understand where companies are in their Big Data journeys (in Supply Chain).

 

3 most likely systems to benefit from Big Data project:

89% Demand planning

83% Order management

81% Price Management

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Big Data Supply Chain | eyefortransport

Big Data Supply Chain | eyefortransport | Big Data & Digital Marketing | Scoop.it

Big Data in the Supply Chain for Enhanced Decision Making | Big Data Supply Chain.

 

The statistics included in the info-graphic were extracted from eyefortransport's 21 page 2013 Supply Chain Big Data Report

Luca Naso's insight:

84% of chain executives see a significant impact og Big Data on their company's performances.

 

The top three expected benefits are:

1. Improve supply chain efficiency

2. Reduce supply chain costs

3. Possibility of real-time decisions

 

Retailers are leading the way in Big Data supply chain analytics.

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The Car of the Future will use Big Data

The Car of the Future will use Big Data | Big Data & Digital Marketing | Scoop.it

Better driving behavior, better cars, less accidents and happier customers. 
Big data technologies have a lot of potential to improve the automotive industry in many ways. 


The entire automotive industry should take advantage of the benefits of big data.

Luca Naso's insight:

1. Improve inventory and supply chains, by knowing which car will be needed and where;

2. Notify drivers when their car is about to break, by predicting failures;

3. Avoid the creation of traffic jam, by letting cars "talk" to each other;

4. Immediately notify car-theft, by detecting unexpected change in drive style;

...

 

This is a very partial list of what will happen when the automotive industry will be part of the Internet of Things.

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