Big Data & Digita...
Follow
Find tag "Industry: Retail"
10.9K views | +1 today
Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
Your new post is loading...
Your new post is loading...
Scooped by Luca Naso
Scoop.it!

How big data and analytics are making retailers more customer-centric

How big data and analytics are making retailers more customer-centric | Big Data & Digital Marketing | Scoop.it

Retailers today have to face a new breed of empowered customers who are always connected and have more information on products than sometimes even the retailers do. Being customer-centric is the new competitive differentiation for retailers today

Luca Naso's insight:

A recent IBM Institute for Business Value study notes that leaders are 166 percent more likely to make most decisions based on data, and 75 percent of leaders cite growth as the key source of value from analytics.

 

In the new IDC retail insights study: “Business Strategy: Big Data and Analytics Lay the Foundation for Revenue Growth,” it is noted that, in 2013, approximately 50 percent of retailers were using big data and analytics to inform pricing strategies, market intelligence and customer acquisition, with more retailers to join in next two to three years.

 

The various functions of a retail business, such as marketing, merchandising, supply chain, operations and customer service, must wear different hats at different times and should think about how others perceive their brands, as well as what they can do to enhance customer centricity.

 

Here are some examples of how IBM helped four famous retailers (Luxottica, BestBuy, Elie Tahari and Macys)

more...
Scooped by Luca Naso
Scoop.it!

Furthering Big Data's Retail Benefits

Furthering Big Data's Retail Benefits | Big Data & Digital Marketing | Scoop.it

If your retail business isn't currently using big data to its fullest potential, it may behoove you to look at how data and analytics can do even more for your company's customers – and its revenue.

Luca Naso's insight:

Recently, market research firm PSFK Labs released the fourth annual report in its series "The Future of Retail," focusing on what those in the industry should consider in 2014.


It made a point of noting that customers expect to enjoy a shopping experience that's perfectly tailored to them across all channels (in-store, online and via mobile).


For this to occur, big data analytics must – and can – be used to offer the direct customer service and personalization that so many consumers seek.

more...
Kaitlyn Gregg's curator insight, November 5, 3:24 PM

Big Data can pretty accurately predict consumer potential reactions, their worth as a customer throughout the lifetime, and what the trends are in order to continue satisfying them.  Its crazy how much big data can be essential to retail's success and keeping consumers happy.

Scooped by Luca Naso
Scoop.it!

How brands are embracing big social data

How brands are embracing big social data | Big Data & Digital Marketing | Scoop.it

As Social Data Week approaches, we spoke to Erik Huddleston, CTO and EVP of Product at Dachis Group, a big data social analytics company that offersproducts to help brands harness real-time social marketing

Luca Naso's insight:

The key is not to try and hijack the conversation, but rather to contribute to it. 


The most exciting trend is the movement from brands being awash in social data, but not really knowing what to do with it, to integrating social data into specific valuable business process. We can now process these huge volumes of information to give a brand a specific bullseye on the conversations they must  join to be relevant with their consumers. Before, brands weren’t ready to seize that opportunity, but now they are.

more...
Muhammad Isa Ismail's curator insight, February 7, 7:15 PM

Brand has to stand out from their crowd…be different !!!

Scooped by Luca Naso
Scoop.it!

10 Things Every Customer Wants

10 Things Every Customer Wants | Big Data & Digital Marketing | Scoop.it
Surprisingly, the best price and best value is at the bottom of the customer's priority list. See what's at the top.
Luca Naso's insight:

Big Data can help vendors answering at least 4 out of 10 customers most wanted values:

 

1. Listen to your customers,

2. Understand customers needs,

3. Help customers avoiding pitfalls,

4. Connect with the customers.

 

How is your business addressing these issues?

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Carrefour Strengthens Business Analytics with the Addition of Location Intelligence

Carrefour Strengthens Business Analytics with the Addition of Location Intelligence | Big Data & Digital Marketing | Scoop.it
Carrefour improves its marketing with Galigeo and Esri implementation.
Luca Naso's insight:

After Walmart, also Carrefour aims at exploiting Big Data for improving their business.

 

The approach here is different, and more traditional in a sense.

Keywords are: retail site selection, competition analysis, optimization of direct marketing activities, enhancement of store performance (through a better understanding of sales territories and customer needs).


An interesting innovative part concerns the usage of Galigeo's Geodashboard which, by representing and displaying data on interactive maps, identifies hidden trends that are not discernible in tables, charts, or other traditional solutions.

more...
No comment yet.
Rescooped by Luca Naso from Digital signage interactive, dynamic and measurable
Scoop.it!

Pop Channel wins the Popai Global Award 2013

Pop Channel wins the Popai Global Award 2013 | Big Data & Digital Marketing | Scoop.it

Majrani group wins the "Popai Global Award 2013" in Chicago with Pop Channel. The new hera of Digital Signage enters the retail world, powered by Web Signage software.


Via Riccardo D'Angelo
Luca Naso's insight:

Pop Channel allows retailers to drastically increase ROI on their ad campaigns, by making real-time targeted advertisement as easy as choosing your favourite playlist.

 

It is nothing more than a well designed shelf with an integrated monitor and webcam, and yet it opens the doors to the new era of Digital Signage.

 

The engine is Web Signage: the software that powers the whole structure and connects the dots together.

 

Web Signage (http://www.websignage.eu/en/) uses the webcam to understand who is looking at the screen, his/her gender, age and even mood. It then chooses which ad is best to show to that kind of customer.

 

more...
Riccardo D'Angelo's curator insight, May 15, 2013 9:28 AM
Yet another awards for a product powered by #digitalsignage platform Web Signage
Scooped by Luca Naso
Scoop.it!

Big Data in Retail Industry (Infographic)

Big Data in Retail Industry (Infographic) | Big Data & Digital Marketing | Scoop.it
This infographic details big data in the retail industry.
Luca Naso's insight:

Very nice Infographic, touching most of the relevant information about Big Data in Retail: main challenges, main goals, suggestion for a plan (although the initial part about Big Data size is a bit useles by now).

 

 

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Big Data in Retail: Examples in Action

Big Data in Retail: Examples in Action | Big Data & Digital Marketing | Scoop.it
Savvy retailers use big data analytics from web browsing, social media, industry forecasts, existing customer records to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions.
Luca Naso's insight:

Top retailers are using Big Data to gain a competitive advantage:
predicting trends and preparing for future demand.

 

Synchronize prices hourly with demand, inventory and the competition.

 

Pinpoint customers who will likely buy your product and contact them as they wish to be reached, when they are in the right location, and engaging them with personalized real-time offers.

 

Retailers using big data technology are able to provide a smarter shopping experience to influence purchase decisions and edge out the competition.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Big Data At Work In The Grand Bazaar Of Istanbul

Big Data At Work In The Grand Bazaar Of Istanbul | Big Data & Digital Marketing | Scoop.it

Istanbul’s Grand Bazaar attracts up to 400,000 visitors each day. 

When I ventured into the shops where the famed Turkish rugs were sold, a startlingly different thought came to me: The Grand Bazaar, which was built shortly after the arrival of the Ottoman Empire, has been putting Big Data to work for decades!

Luca Naso's insight:

Big Data is often considered a complicated and nebulous topic. It’s defined by abstract vocabulary like “volume,” “velocity” and “variety” that can be hard to get a handle on.


However, if you keep the Grand Bazaar in mind, you have an easy-to-grasp image of what Big Data really is: the intelligence gathering and processing of many granular data points and signals so you can identify customers’ personality, needs, and wants in real-time.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Cloud tech and data analytics: bringing the corner shop to the high street

Cloud tech and data analytics: bringing the corner shop to the high street | Big Data & Digital Marketing | Scoop.it
Not all retailers know you personally or what you like to buy, but things are beginning to change on the customer service front, says Peter Harrison
Luca Naso's insight:

Wouldn't it be great if when you walk in a store you could have the shopping assistant give you exactly what you came in for? For any store where you go.

 

Aside from some of the bigger names, not every online retailer is hot on this either, but things are changing now.


The retail landscape has changed drastically in the last 10 years, customers now more than ever expect retailers to go the extra mile to keep their custom.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

How can I use digital signage to make a difference in my stores?

How can I use digital signage to make a difference in my stores? | Big Data & Digital Marketing | Scoop.it
How can I use digital signage to make a difference in my stores?
Luca Naso's insight:

Here is my personal answer to this question.

If used well, Digital Signage can:

1. ATTRACT your customers (tailored content, dynamic content)

2. ENGAGE them (interactivity)

3. Improve the COMMUNICATION (integration with mobile devices)

4. Collect relevant DATA for real time-analysis (centralised and measurable Digital Signage)

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Wal-Mart Using Big Data to Power Mobile

Wal-Mart Using Big Data to Power Mobile | Big Data & Digital Marketing | Scoop.it
Wal-Mart is making moves to cash in on its mobile strategy and it's using big data to do it.
Luca Naso's insight:

"We want to make mobile tools that become indispensable for our customers while shopping in our stores and online"


These guys are going to rule the world of retail.


The store of the future does speak the language of modern customers. It is digital, it offers interaction, it uses big data to tailor the content.


Customers want to shop "on their terms".

more...
mcgrawmarketing's curator insight, June 23, 2013 4:51 PM

Interesting read and what could be with the right resources (human, financial, technology).

Mikaël Sabatier's curator insight, June 26, 2013 4:26 AM

Our customers aren't just buying these devices, they are using it to shop with us," Thomas said. "In other words, more of our customers are embracing mobile technology to shop on their terms anytime, anywhere and are some of the most loyal and valued customers."

Masanet's curator insight, June 28, 2013 6:04 AM

"Our goal is to create shopping tools that become second nature to the customer, providing assistance with every part of the retail experience from pre-store planning to in-store shopping and decision making to checking out."

Scooped by Luca Naso
Scoop.it!

Amex to tap big data to expose fake reviews

Amex to tap big data to expose fake reviews | Big Data & Digital Marketing | Scoop.it
Retailers to debate who owns data.
Luca Naso's insight:

Another great way in which Data Integration can help improving our life quality: help in telling legitimate reviews from fake ones.

 

A question rises, should intermediaries offer their data?

 

I believe that the final goal should always be providing a better service, or product, to customers.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

Trendagram - Digital Signage: Interactive, Informative, Relevant | Special-Reports-Guides

Trendagram - Digital Signage: Interactive, Informative, Relevant | Special-Reports-Guides | Big Data & Digital Marketing | Scoop.it
Interactive digital signage can influence consumers' buying behavior. Download this Trendagram to discover how to get the biggest impact from these technologies.
Luca Naso's insight:

Digital Signage is becoming vital for retail.
Data Analytics is vital to exploit any digital network.

more...
No comment yet.