Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
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Size doesn't matter: can SMEs conquer Big Data?

Size doesn't matter: can SMEs conquer Big Data? | Big Data & Digital Marketing | Scoop.it
Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.
Luca Naso's insight:

Data can be useful in a number of different ways. I like to say that Small Data gives you answers, while Big Data gives you questions.


In this article we read the case study of Ovolo Hotels. it's a small company that is leveraging data to improve their business in many ways.

 

Don't collect data just because Big Data is cool: if you don't use your data efficiently it's all a big waste.

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Business Intelligence Begins with Data; Data Management Begins with BI - Hospitality

Business Intelligence Begins with Data; Data Management Begins with BI - Hospitality | Big Data & Digital Marketing | Scoop.it

As business intelligence begins to permeate the hospitality sector, one thing is certain: You can take a "buy" approach [...] or a "build" approach ..."

Luca Naso's insight:

Si vis negotium intelligentiae, para Data.

If you want Business Intelligence, prepare the Data.

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