Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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How Applications of Big Data Drive Industries

How Applications of Big Data Drive Industries | Big Data & Digital Marketing | Scoop.it
How industries like banking, healthcare, education, manufacturing, Insurance, retail, etc. are using big data.
Luca Naso's insight:

There is a substantial spending on big data, with more than 75% of companies (from different industries) investing in big data in the next two years.

 

Each industry vertical has its own challenges and solutions. Here is a great article and infographics by simplilearn that describe for 10 verticals both main challenges and applications.

The 10 industries are:

1. Banking

2. Communication

3. Healthcare

4. Education

5. Manufacturing

6. Government

7. Insurance

8. Retail

9. Transportation

10. Energy

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PhysicsTutorRanchi's curator insight, December 19, 2015 8:27 AM

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Fabio Di Pasquale's curator insight, April 5, 2:30 AM

There is a substantial spending on big data, with more than 75% of companies (from different industries) investing in big data in the next two years.

 

Each industry vertical has its own challenges and solutions. Here is a great article and infographics by simplilearn that describe for 10 verticals both main challenges and applications.

The 10 industries are:

1. Banking

2. Communication

3. Healthcare

4. Education

5. Manufacturing

6. Government

7. Insurance

8. Retail

9. Transportation

10. Energy

Emeric Nectoux's curator insight, April 22, 3:29 AM

A Gartner Survey for 2015 shows that more than 75% of companies are investing or are planning to invest in big data in the next two years. These findings represent a significant increase compare to 2012.

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Democratizing Healthcare via Smartphones

Democratizing Healthcare via Smartphones | Big Data & Digital Marketing | Scoop.it
From smartphone attachments that can diagnose an ear infection to apps that can monitor mental health, new tools are tilting health-care control from doctors to patients.

Via Tictrac
Luca Naso's insight:

Digital avatars won’t replace physicians: You will still be seeing doctors, but the relationship will ultimately be radically altered. Deloitte says that as many as one in six doctor visits were already virtual in 2014.

 

Smartphones already can be used to take blood-pressure readings or even do an electrocardiogram. Other wearable sensor tools now being developed include necklaces that can monitor your heart function and check the amount of fluid in your lungs, contact lenses that can track your glucose levels or your eye pressure, and headbands that can capture your brain waves. Smartphone sensors under development will be able to monitor your exposure to radiation, air pollution or pesticides in foods. Smartphone attachments will soon enable you to perform an array of routine lab tests via your phone. Blood electrolytes; liver, kidney and thyroid function; analysis of breath, sweat and urine. 

 

By having the equivalent of intensive care unit monitoring on your wrist, hospital rooms can be replaced by our bedrooms. As a result, hospitals of the future are likely to be roomless data surveillance centers for remote patient monitoring.

 

Before these tools enter widespread use, they must all be validated through clinical trials and shown to preserve health.

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Hugo E's curator insight, January 12, 2015 9:52 AM

Health proactivity will be more and more important, thanks to mobile apps and IoT. But thinking that it will allow to avoid medical monitoring is probably a big mistake...

Pascal Malengrez e-ssencials digital health's curator insight, January 15, 2015 5:00 PM

Your smartphone becomes your health companion not only for diagnostic but also for therapy. For real. 

Leonard Bremner's curator insight, May 25, 2015 5:19 AM

Less trips to the GP is good for all a constant health knolage enviroment is the aim

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How Big Data Can Make Health Care Better, Smarter and Cheaper

How Big Data Can Make Health Care Better, Smarter and Cheaper | Big Data & Digital Marketing | Scoop.it

Health is particularly well suited to benefit from big data. McKinsey & Company estimates that the use of big data in health care could produce a savings of up to almost half a trillion dollars.

Luca Naso's insight:

Want to know which drugs are least likely to have side effects? Which individual doctors have the best outcomes? Which procedures are most cost-effective? Big data could answer these questions and more.

 

There are three major areas where big data is revolutionizing health care.

 

1. identify patients at high-risk for certain medical conditions before major problems occur 

2. increase the quality of care received by patients

3. reduce the mounting costs of health care


However, as the firm points out, the benefits of big data will not come automatically. It will take strong partnerships between the technology companies like Siemens building the tools and the health care providers using them to achieve even a fraction of the potential savings.

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Big data and Hospital OS improve Thai diet

Big data and Hospital OS improve Thai diet | Big Data & Digital Marketing | Scoop.it

Tracing the career path of Dr. Kongkiat Kespechara is like reading a treasure map: there are twists and turns and surprises all along the way. He is a still-practicing MD, a software entrepreneur, an open source pioneer, a force in economic development, a big data processor, a nutritionist, an agriculturist and a retailer.

Luca Naso's insight:

The amazing history of Dr. Kespechara, a man who does.

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Big Data and Bacteria: Mapping the New York Subway’s DNA

Big Data and Bacteria: Mapping the New York Subway’s DNA | Big Data & Digital Marketing | Scoop.it
An 18-month project to map the microbes that populate the New York City subway system—which include the germs that cause food poisoning, meningitis and even bubonic plague—shows how commuters pass on bacteria from the food they eat, the pets or plants they keep, and their shoes, trash, sneezes and unwashed hands.
Luca Naso's insight:

The big data project (the first genetic profile of a metropolitan transit system) is in many ways “a mirror of the people themselves who ride the subway,” said Dr. Mason, a geneticist at the Weill Cornell Medical College.

 

It is also a revealing glimpse into the future of public health.

 

By documenting the miniature wildlife, microbiologists hope to discover new ways to track disease outbreaks, detect bioterrorism attacks and combat the growing antibiotic resistance among microbes, which causes about 1.7 million hospital infections every year.

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Could iPhones and Big Data make us healthier?

Could iPhones and Big Data make us healthier? | Big Data & Digital Marketing | Scoop.it

we talk a lot about how gadgets are changing how we communicate and so on - but could the devices we all carry around with us now also be about to make us a whole lot healthier?

Luca Naso's insight:

Collecting lots of data isn't just about making more accurate Netflix recommendations.

 

Rather than just judge us on what we say in an eight minute consultation with our GPs, maybe they'll be able to pull up our health data and analyse it properly?


Scientists would be able to more easily identify the effects and side-effects of different treatments, and more quickly develop and bring new treatments to patients.


Of course - there is one awkwardly massive downside to this. Privacy concerns.

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Andy Collett's curator insight, November 25, 2013 10:43 AM

these devices have great potential to keep us all well, however we do have to use them regularly and then ajust our behaviour. Otherwise it's just another interesting gadget.

Fàtima Galan's curator insight, November 26, 2013 11:50 AM

"

Luca Naso's insight:

Collecting lots of data isn't just about making more accurate Netflix recommendations.

 

Rather than just judge us on what we say in an eight minute consultation with our GPs, maybe they'll be able to pull up our health data and analyse it properly?

 

Scientists would be able to more easily identify the effects and side-effects of different treatments, and more quickly develop and bring new treatments to patients.

 

Of course - there is one awkwardly massive downside to this. Privacy concerns.

"

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Your Body Is The Computer

Your Body Is The Computer | Big Data & Digital Marketing | Scoop.it
The last few years have presented an unprecedented shift in the computing world as PCs are being replaced with mobile devices. But now that a large portion of the market has already shifted, what comes after it?
Luca Naso's insight:

While the last few years have been about moving from PCs to mobile devices, future trends appear to be about using that mobile device as a central hub of connectivity and the brain of a set of networked tools that communicate with it (e.g. watches or glasses).

 

The quantified self is producing more and more data, how long do you think it will take before these data will be available for marketing?

 

 
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Why Apple's iWatch will change the world!

Why Apple's iWatch will change the world! | Big Data & Digital Marketing | Scoop.it
Is the next big innovation from Apple - a watch - going to change the world as we know it? The iPod, iPhone and iPad definitely had a massive impact and transformed the music, smart phone and tablet
Luca Naso's insight:

Yet another device able to collect Big Data.

 

The watch will understand where you are, what you have eaten, how many calories you have burnt, how well you have slept etc.

 

These "intelligent" wrist watches will permit monitoring of an individual's heart rate, calorie intake, activity levels, quality of sleep and more

 

Will Apple revolutionise also the watch world using the power of Big Data?

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