Big Data & Digital Marketing
38.1K views | +0 today
Follow
Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
Your new post is loading...
Your new post is loading...
Scooped by Luca Naso
Scoop.it!

Formula One Racing Learns From Sensors

Formula One Racing Learns From Sensors | Big Data & Digital Marketing | Scoop.it
Big data, meet fast data. Lotus Formula One team uses more than 200 sensors on the car to measure tires, brakes and more for real-time alarms and post-race analysis.
Luca Naso's insight:

F1 racing can benefit largely from Big Data.

Although a Lotus car has over 200 sensors collecting data, it is more about FAST data than BIG data: teams on the track need to make decisions in 30'.

I believe that a crucial point would be learning the drive style of the two pilots, and then use this knowledge on race day to predict what and when could go wrong.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

How digital signage drives sales in auto dealerships

How digital signage drives sales in auto dealerships | Big Data & Digital Marketing | Scoop.it
Sales lift, defensive marketing and wow factor are just some of the benefits of digital signage for auto dealers.
Luca Naso's insight:

Digital Signage allows marketers to convey more emotions and it gives more chances to attract and engage customers.

 

There a couple of relevant points that I would like to add to this article:

1. the possibility to -deeply- tailor contents;

2. one should look to *measurable* Digital Signage, i.e. one should never forget to include deal management when developing a Digital Signage plan.

more...
No comment yet.
Scooped by Luca Naso
Scoop.it!

The Car of the Future will use Big Data

The Car of the Future will use Big Data | Big Data & Digital Marketing | Scoop.it

Better driving behavior, better cars, less accidents and happier customers. 
Big data technologies have a lot of potential to improve the automotive industry in many ways. 


The entire automotive industry should take advantage of the benefits of big data.

Luca Naso's insight:

1. Improve inventory and supply chains, by knowing which car will be needed and where;

2. Notify drivers when their car is about to break, by predicting failures;

3. Avoid the creation of traffic jam, by letting cars "talk" to each other;

4. Immediately notify car-theft, by detecting unexpected change in drive style;

...

 

This is a very partial list of what will happen when the automotive industry will be part of the Internet of Things.

more...
No comment yet.