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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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How to increase sales with targeted advertisement

How to increase sales with targeted advertisement | Big Data & Digital Marketing |

In the 24 hours prior to reading this blog, you will have been exposed from 1,200 to 5,000 advertising messages. How many do you remember?

Luca Naso's insight:

We are continuously exposed to thousands of commercials every day, standing out of this crowd is very difficult.

Many says "content is King". I agree, but it is no enough, because not all of your customers are interested in the same content.

I believe in personalisation: the content has to be **RELEVANT** to the customer.

todd vowell's curator insight, October 25, 2013 9:41 AM

Great perspective...

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Advertising Agencies Must Adapt to Big Data or Die Trying

Advertising Agencies Must Adapt to Big Data or Die Trying | Big Data & Digital Marketing |

Everyone knows that the shift from traditional print and broadcast advertising to digital advertising is taking a huge toll on the media industry. The impact of this shift is being felt not just in the media industry but in the advertising industry itself.

Luca Naso's insight:

I believe that Creativity is (and shall remain) Queen in the AD industry.

But Creativity must be wed with (and informed by) Big Data and data-driven analysis.

Pam Hege's curator insight, August 2, 2013 8:57 AM

I just don't know if they are equipped to do this. 

mcgrawmarketing's comment, August 15, 2013 8:06 AM
Going to agree with Pam..haven't met an agency that would know what to do with data. Give them information and a creative brief...but not data
Luca Naso's comment, August 16, 2013 4:39 AM
Yes, you are right, that's why this is an important suggestion. Silos need to be broken, campaigns need to be data-driven and possibly real-time.
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Digital Signage overtaking traditional posters

Digital Signage overtaking traditional posters | Big Data & Digital Marketing |

There are great expectations from all market operators, both on the integrators and on the marketing side. Those one who have been waiting on the edge, should now embrace Digital Signage with no hesitations.

Luca Naso's insight:

With a Digital Revolution spreading everywhere in the World it is difficult to find industries and cases where paper advertising can perform better than digital advertising.


How can you estimate the number of people reading a flyer?

How can you make a flyer change according to the customer reading it? How long and how much does it take to change your advertising campaign if you are using paper?


Digital Signage is the Future of Advertising.


Because Digital Signage produces data.

And data is all we need for high ROI campaigns.

Aaron Manor's curator insight, September 8, 8:54 AM

recooped on this <a href="">; Digital Signage </a>