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Nathalie Prinet-Houairi's curator insight,
November 27, 2013 9:35 AM
Pour de meilleures analyses des data conduisant à un meilleur ROI. Pour de plus petites campagnes, plus ciblées donc plus efficaces Mc Kinsey |
Aaron Manor's curator insight,
September 8, 2015 8:54 AM
recooped on this <a href="http://sco.lt/97ggDZ"> Digital Signage </a> |
You probably don't have big data, and you really don't need it. So long as you have a good MAP implemented, you can take advantage of all these benefits. It just requires a bit of smart upfront work.
Great piece on how to tackle big data.
Big data is becoming increasingly practical & critical in B2B, with maybe less focus on statistics & more on meaningful usage, to optimise leads & predictive behaviours.
Who has concrete case studies about it ?