Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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How To Use Big Data In B2B: Lead Scoring & Analytics

How To Use Big Data In B2B: Lead Scoring & Analytics | Big Data & Digital Marketing | Scoop.it
Two great ways to use data to inform your business-to-business marketing strategy
Via VoxTrack.ai
Luca Naso's insight:

Nowadays the customer's journey is more complex than the classic "sales funnel", it has several touchpoints and continuous back and forths.
Companies need an automated system to collect, analyse and leverage all of the information produced along the way.

How to do that? Two common methods are:
1. Lead Scoring, to improve efficiency of marketing strategies
2. Predictive Analytics, to anticipate behaviours and improve ROI

VoxTrack.ai's curator insight, February 16, 2015 9:08 PM

You probably don't have big data, and you really don't need it. So long as you have a good MAP implemented, you can take advantage of all these benefits. It just requires a bit of smart upfront work.

jason's curator insight, February 16, 2015 9:58 PM

Great piece on how to tackle big data. 

clatot's curator insight, February 25, 2015 11:23 AM

Big data is becoming increasingly practical & critical in B2B, with maybe less focus on statistics & more on meaningful usage, to optimise leads & predictive behaviours.

Who has concrete case studies about it ?

 

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Big Data Big Profits

Big Data Big Profits | Big Data & Digital Marketing | Scoop.it

78% of mobile activity is data, and not voice.

72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.


These data points validate the need for Big Data-based analytics to increase return on marketing investment, and ultimately making profits.

Luca Naso's insight:

Infographic produced by McKinsey & Co.

 

Facts:

1. Better marketing analytics can improve returns by 10-20%

2. Big Data leaders are 5% more productive and make 6% higher profit

 

Do you really need to know more before making your company a data-driven one?

Nathalie Prinet-Houairi's curator insight, November 27, 2013 9:35 AM

Pour de meilleures analyses des data conduisant à un meilleur ROI. Pour de plus petites campagnes, plus ciblées donc plus efficaces

Mc Kinsey

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Why the Data Marketer, and not the Digital Marketer, Will Own the Future

Why the Data Marketer, and not the Digital Marketer, Will Own the Future | Big Data & Digital Marketing | Scoop.it

Being a “digital” marketer isn’t enough in the modern competitive landscape. Today’s leading marketers and marketing departments are evolving into “data marketers".

Luca Naso's insight:

Customers are getting more and more mobile and connected. They use several channels to link with shops and stores. They use several other channels to communicate their wishes, desires and styles. This is the Omnichannel era.

 

In order to reach them better and more effectively one has to listen to all of these channels. One has to go big, Big Data.

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Social Media's New Big Data Frontiers - Insights from Images

Social Media's New Big Data Frontiers  -  Insights from Images | Big Data & Digital Marketing | Scoop.it

Users might feel a knee-jerk suspicion at the idea of self-correcting algorithms mining their photos and thoughts for insights, but surely they’ll be happier when they see ads that they’re actually interested in, rather than spammy banner ads for weight-loss programs and random online learning courses.

Luca Naso's insight:

Great piece with lots of information and links about Big Data's new frontiers on images.

 

Takeaways:

1. According to an IBM survey, 70% of CMOs feel unprepared to deal with Big Data

2. IDC predicts data tidal ways keeps increasing, with social media being leaders

3. Machine learning and AI are more and more commonly applied to marketing, not just for text but also for images

4. Targeted advertisement is expected to benefit the most out of data mining

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Digital Signage overtaking traditional posters

Digital Signage overtaking traditional posters | Big Data & Digital Marketing | Scoop.it

There are great expectations from all market operators, both on the integrators and on the marketing side. Those one who have been waiting on the edge, should now embrace Digital Signage with no hesitations.

Luca Naso's insight:

With a Digital Revolution spreading everywhere in the World it is difficult to find industries and cases where paper advertising can perform better than digital advertising.

 

How can you estimate the number of people reading a flyer?

How can you make a flyer change according to the customer reading it? How long and how much does it take to change your advertising campaign if you are using paper?

 

Digital Signage is the Future of Advertising.

Why?

Because Digital Signage produces data.

And data is all we need for high ROI campaigns.

Aaron Manor's curator insight, September 8, 2015 8:54 AM

recooped on this <a href="http://sco.lt/97ggDZ">; Digital Signage </a>