Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP

Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP | Big Data & Digital Marketing | Scoop.it
Following up on its huge ad deal with Publicis Groupe’s Starcom MediaVest Group in April, Twitter now has a “global strategic partnership” with advertising giant WPP.
Luca Naso's insight:

After acquiring Lucky Sort (to help analysing huge data), Twitter now has a strategic partnership with WPP, leader in marketing communications.

 

The social media company is doing important steps for exploiting its potential.

I hope they realise the importance of real time and will address that with adequate resources.

 

 

 

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Twitter buys big-data analyzer Lucky Sort

Twitter buys big-data analyzer Lucky Sort | Big Data & Digital Marketing | Scoop.it
Twitter has acquired Lucky Sort, a data analytics company, in a move that could give the social network deeper insights into its users' tweets and how to best place advertisements on its site.
Luca Naso's insight:
Just like Facebook, Twitter is strongly heading for Big Data. Twitter acquires Lucky Sort hoping to "make huge document sets easier to analyse, summarise and visualise by building elegant and user friendly tools for text analysis." More or less the Holy Grail of Big Data Analytics.
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