Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
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The Perfect Big Data Combination: Hadoop and SAP HANA

The Perfect Big Data Combination: Hadoop and SAP HANA | Big Data & Digital Marketing | Scoop.it
With Big Data solutions spawning the requirement for applications focusing on Data Analytics, HANA’s capabilities are serving as the perfect partner for Hadoop. Read this article to know more about this perfect combination
Luca Naso's insight:

SAP HANA and Hadoop are very different, that's why they could be a good combination in terms of complementing each other.

For example, SAP HANA is in-memory and uses predefined schema, while Hadoop is on disk and has no schema.

 

A scalable column-oriented database management for real-time analytics (SAP HANA) meets a technology platform that supports any kind of data for analyzing massive amount of data (Hadoop).

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Marketing analytics and why data visualization matters

Marketing analytics and why data visualization matters | Big Data & Digital Marketing | Scoop.it

Marketers – like most people – like to see their accomplishments in some sort of visual representation. If marketing can see the digital dialogue, the opportunities are endless

Luca Naso's insight:

Visualisation is a crucial moment for Big Data Analysis.

 

Data Scientists and Analysts needs to use visualisation tool to EXPLORE data, non just to VISUALISE them.

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