Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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SAP HANA expands its reach into Big Data analytics and the IoT

SAP HANA expands its reach into Big Data analytics and the IoT | Big Data & Digital Marketing |

SAP SE has rolled out an updated version of its flagship HANA in-memory database and application platform this week, with the emphasis on Big Data analytics and the Internet of Things (IoT).

Luca Naso's insight:

According to Steve Lucas, SAP’s president of platform solutions, service pack 10 is one of the biggest-ever updates to the platform since it was launched in 2010.


Main changes:
1. A new remote data-synchronization feature that allows organizations to synchronize data between remote locations and the enterprise;
2. A new Web-based development workbench to help enterprises cleanse data and manage duplicates (this could dramatically reduce the size of data centres);
3. Expanded data-integration capabilities that include support for the latest Cloudera Inc., Hortonworks Inc. and MapR Technologies Inc. Hadoop distributions.

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IDC Marks Big Data Analytics for Explosive Growth

IDC Marks Big Data Analytics for Explosive Growth | Big Data & Digital Marketing |

Global research firm IDC issued a new infographic that estimates that SAP partners around the world will earn US$220 billion in revenue through 2017 with analytics and big data solutions.

Luca Naso's insight:

Top 5 verticals for Big Data and Analytics:

1. Discrete Manufacturing

2. Process Manufacturing

3. Government

4. Communications and Media

5. Banking


Top 5 drivers:

1. Cost control or reduction

2. Optimization of operations

3. Financial reporting and analysis

4. Risk management

5. Internal reporting and information sharing

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Big Data Discovery Is The Next Big Trend In Analytics

Big Data Discovery Is The Next Big Trend In Analytics | Big Data & Digital Marketing |
According to Gartner, "Big Data Discovery" is the next big trend in analytics. It's the logical combination of three of the hottest trends of the last few years in analytics: Big Data, Data Discovery, and Data Science.
Luca Naso's insight:

Another way to look at this is:

Since the market offers fewer data scientists than needed, new tools are being developed so that less experienced professionals can analyse data in a productive way.

Will this "Data Discovery" be an evolution of self-service BI that we see emerging today?

I think that Microsoft products such as Power BI, or Excel Power Query and Power Pivot, are worth mentioning in this context.

Elías Manuel Sánchez Castañeda's curator insight, May 26, 2015 5:47 PM

In my case as consulting partner of a small business consulting I have no answer, but rather questions:
In my company to maintain or increase my level of competitiveness, I need to get started with Big Data and / or Data Discovered and / or Data science? Which of the three or two or three? How do I start?
If the answer is I do not need any of the three tools, well it all figured out. But if the answer is I need one, two or three, then the fun begins, because the first thing I learn is that they are, then how to use them in my business, then use them, finally measure whether there were benefits and if necessary make adjustments .
There is no doubt that the technologies of information and communication technologies (ICT) have made the profession of business an exciting journey.