McDonald’s leverage big data to create the best experience for their customers and make the organization more efficient and effective.
Luca Naso's insight:
McDonald's recipe for Big Data:
1. Discover - rapidly come up with ideas and incubate them
2. Develop - get the right perspective and develop these new projects
3. Deploy - more diverse departments become involved, such as marketing or design
McDonald’s has became an information-centric organization that makes data-driven decisions.
In particular McDonald’s focuses on providing the best possible experience to customers. That's why, although all McDonald’s around the world look the same, each restaurant is slightly different as they are optimized using all that data for the local market.
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