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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
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The CIO of 2020: not only Big Data

What will the role of the CIO look like in 2020? Paul Muller, VP of strategic marketing at HP Software, explains how Big Data, Security and IT Management will shape the way Chief Information Officers make decisions in the future.

Luca Naso's insight:

A wonderful presentation which covers many important aspects.

1. Customers (age, language, location, connection)

2. apps, services, management, delivery
3. Silos, marketing, sales, finance
4. Big Data: important information is hard to find, data need to be protected
5. Automation
6. Staff and skills

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Admin's curator insight, February 16, 3:49 AM

Nice presentation what CIO will need to handle in 2020. Interesting overview not only for CIOs. What is the IT future? At least data, globalization, large scale analysis ...

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Every Day Big Data | HP Community

Every Day Big Data | HP Community | Big Data & Digital Marketing | Scoop.it
Unfortunately, many people try to demystify the overwhelming concept of
“big data” (which by and large means something different to each
person).
Luca Naso's insight:

Buzz word or not, big data is the real deal and it’s impacting both businesses and the average joe.

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