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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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Apple's iRadio and Big Data

Apple's iRadio and Big Data | Big Data & Digital Marketing | Scoop.it
If all rumors are correct, Apple is about to launch iRadio at the upcoming developers conference. How can Big Data improve that service?
Luca Naso's insight:

10' video on how Apple is planning to use Big Data for their new streaming music service, and how they are already using Big Data for understanding how people use their products.

 

Big Data's main role is Personalisation, both for suggesting new music, and for doing targeted advertisment.

According to previous history, purchase history, songs in the iTunes library and general feedback, data analytics can suggest the best music for every person.

 

However, too much personalisation can be bad. It could take away the joy of discovery from the music experience...

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Why Apple's iWatch will change the world!

Why Apple's iWatch will change the world! | Big Data & Digital Marketing | Scoop.it
Is the next big innovation from Apple - a watch - going to change the world as we know it? The iPod, iPhone and iPad definitely had a massive impact and transformed the music, smart phone and tablet
Luca Naso's insight:

Yet another device able to collect Big Data.

 

The watch will understand where you are, what you have eaten, how many calories you have burnt, how well you have slept etc.

 

These "intelligent" wrist watches will permit monitoring of an individual's heart rate, calorie intake, activity levels, quality of sleep and more

 

Will Apple revolutionise also the watch world using the power of Big Data?

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