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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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5 Tools for Making Awesome Marketing Infographics

5 Tools for Making Awesome Marketing Infographics | Big Data & Digital Marketing | Scoop.it
Have you had infographics on your mind, but no budget to hire a graphic designer?
Luca Naso's insight:

Big Data can generate insights, that one needs to communicate.

Infographics are great to deliver a lot of information in a little space, but creating a good infographic requires way more time than what one might think ...

 

Here are some suggestions on how to get started.

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How Far are We Going to Take This Personalisation Trend?

How Far are We Going to Take This Personalisation Trend? | Big Data & Digital Marketing | Scoop.it

The personalisation of the web has advantages (more personal) and disadvantages (too narrow), but for marketers where do we draw the line?

Luca Naso's insight:

Many businesses are struggling with the personalisation of the web in terms of their video content: it is not scalable to create a video for each and every person that we want to target.

 

Here is an interesting example on how to use digital technologies and some analytics to make a successful decision.

 

The next step is to use the knowledge acquired in this process to study a larger database of data, looking for more and better customer targets (maybe also some you couldn't think of).

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Big data, bad analytics

Big data, bad analytics | Big Data & Digital Marketing | Scoop.it
The value of big data is the analytics -- not any old analytics but software customized to your business purpose. Anything less is bad analytics.
Luca Naso's insight:

A great article, that earnestly shows the limits and the potential of Big Data.

 

I don't agree on stating that Big Data is only about analytics, because the amount of data is really huge and diverse and poses very challenging issues.

 

Big Data is both about Data and Analytics (or insights).

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How to Tell a Story with Data

How to Tell a Story with Data | Big Data & Digital Marketing | Scoop.it
Five rules for doing it right.
Luca Naso's insight:

I usually say that the power of Big Data lies in the meaning that one is able to extract from it.

 

Actually this is not the whole truth. Only one half of Big Data power lies in the extracted meaning, the other half lies in the way the meaning is conveyed.

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