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Porter or Mintzberg: Whose View of Strategy Is the Most Relevant Today? - Forbes

Porter or Mintzberg - Whose View of Strategy is the most Relevant Today? There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.
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Facebook lance Le Graph search : Un moteur de Recherche Social

Facebook lance Le Graph search : Un moteur de Recherche Social | e-Strategies & all web Strategy tools | Scoop.it
Facebook lance Le Graph search : Un moteur de Recherche Social. L'annonce tant attendue de Facebook pour 15 Janvier : Facebook lance le Graph Search

Via Meryem Krouifi
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Vivendi met en vente Maroc Telecom

Vivendi met en vente Maroc Telecom | e-Strategies & all web Strategy tools | Scoop.it
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How Powerful is Visual Content - here are the Facts & Figures [Infographic]

How Powerful is Visual Content - here are the Facts & Figures [Infographic] | e-Strategies & all web Strategy tools | Scoop.it

This article and infographic was posted by Jeff Bullas. We all know visual content attracts attention - here are some highlights on just how powerful it really is in social media.

 

Excerpt:

 

"Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users"

 

** Pinterest and Instagram have taken the social media world by storm.Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and growth, the visual social media network is now being used by 40% of the worlds top 100 brands.

 

Simply Measured looked at Facebook’s top 10 brand pages to find out the real numbers and facts and figures on the engagement and sharing levels of photos and vides in comparison to text and discovered:

 

Videos are Shared Photos are liked 200% more than text updates

 

To put some perspective on the power of visual content other studies show that Photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full article and infographic here: [http://bit.ly/Oj0yKP

 


Via janlgordon
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Two Pens's curator insight, December 15, 2012 7:55 AM

Visual imagery + story telling. You can't get a better combo.

Ferananda's comment, December 23, 2012 2:52 PM
You are so awesome Beth. Never cease to amuse me. Might 2013 bring you big flows of love. thank you for your work!
Stephen Dale's curator insight, December 24, 2012 12:07 AM

A picture paints a thousand words!

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The Ten Most Dangerous Things Business Schools Teach MBAs - Forbes

The Ten Most Dangerous Things Business Schools Teach MBAs - Forbes | e-Strategies & all web Strategy tools | Scoop.it
A lot of MBAs think the world is now lucky to be working with them. Here are the 10 most dangerous things they learn in B-School.
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Do You Need a Social Media Manager?

Do You Need a Social Media Manager? | e-Strategies & all web Strategy tools | Scoop.it

If you are spending too much time—or not enough time—on social media, consider hiring a social media manager. Here are the pros and cons.

Social media is an increasingly important component of an overall marketing strategy. And with the abundance of social networks gaining consumer attention, most businesses try to maintain a presence on at least a few different platforms. When you find yourself spending most of your time on social media instead of your core business functions, it may be time to consider hiring a dedicated social media manager.

 

Read full article here: 

http://www.openforum.com/articles/do-you-need-a-social-media-manager?extlink=sm-openf-socialteam-tw

 


Via Maria Cristina Terenzio
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6 techniques pour démarcher ses clients lorsqu’on est auto-entrepreneur

6 techniques pour démarcher ses clients lorsqu’on est auto-entrepreneur | e-Strategies & all web Strategy tools | Scoop.it
Avec l’auto-entreprise, il est devenu très facile de lancer son activité, nous vous en parlions d’ailleurs dans notre dossier auto entrepreneur.

Via Métiers du WEB
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7 Fast Foods You Should Never Eat - The Real Dish From Fast Food Workers - Forbes

7 Fast Foods You Should Never Eat - The Real Dish From Fast Food Workers - Forbes | e-Strategies & all web Strategy tools | Scoop.it
Which fast foods pose the biggest health risks? Not necessarily those you think of first. Here, from the fast food workers who have the inside scoop, seven fast foods you should never eat.
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Facebook investit dans un câble Internet en Asie

Facebook investit dans un câble Internet en Asie | e-Strategies & all web Strategy tools | Scoop.it
Le réseau social fait partie d'un consortium, investissant dans un câble de fibre optique, long de 10 000 kilomètres, qui desservira notamment la Malaysie, le Japon et la Corée du Sud.
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L'ONU reconnaît le droit à la liberté d'expression sur Internet

L'ONU reconnaît le droit à la liberté d'expression sur Internet | e-Strategies & all web Strategy tools | Scoop.it
Le texte onusien affirme que les droits qui s'appliquent hors ligne doivent être protégés aussi en ligne, à travers n'importe quel media, et indépendamment des frontières.
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Louis Vuitton App Helps You Pack a Suitcase

Louis Vuitton App Helps You Pack a Suitcase | e-Strategies & all web Strategy tools | Scoop.it
Louis Vuitton has added an interactive, step-by-step tutorial to instruct website visitors in the "art of packing."...
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A must read : The Blogging Secrets of 5,000 Influencers Around The World

A must read : The Blogging Secrets of 5,000 Influencers Around The World | e-Strategies & all web Strategy tools | Scoop.it
Meet the a-list bloggers...
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6 Ways to Kick Your Facebook Addiction

6 Ways to Kick Your Facebook Addiction | e-Strategies & all web Strategy tools | Scoop.it
If Facebook has started to interfere your work, school and social life, try one of these six tools to get back your time.
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Happiness is a glass half empty

Happiness is a glass half empty | e-Strategies & all web Strategy tools | Scoop.it
Be positive, stay focused on success: so goes our modern mantra.
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الهوس بالتلفزيون والحاسوب مضر للأطفال

الهوس بالتلفزيون والحاسوب مضر للأطفال | e-Strategies & all web Strategy tools | Scoop.it
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Un scientifique malien à l’honneur au Maroc : Dr Modibo Kida obtient le brevet d’une invention révolutionnaire en matière d’environnement - maliweb.net

La technologie des énergies renouvelables n'a pas encore fini de bouleverser l'environnement.
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The Social Media Marketing Cheat Sheet

The Social Media Marketing Cheat Sheet | e-Strategies & all web Strategy tools | Scoop.it
Editor’s Note: We welcome Yasmin Bendror as our newest contributor. She is founder and president of YMarketingMatters.com, a N.Y.-based social media marketing firm. Her first piece, below, identifies how to ...

 

Tap into online conversations to find out who’s talking about you, what they are saying about you, your company, and your industry. This will help determine what people are interested in. Here are some free sites I use for this.


Via Level343
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OMG, China's Manufacturing Is Crashing - Forbes

OMG, China's Manufacturing Is Crashing - Forbes | e-Strategies & all web Strategy tools | Scoop.it
Record inventories are crushing the Chinese economy.
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Les plagieurs de sites web multimillionaires - Arc Info

Les plagieurs de sites web multimillionaires - Arc Info | e-Strategies & all web Strategy tools | Scoop.it
Arc InfoLes plagieurs de sites web multimillionairesArc InfoLes frères allemands Samwer sont devenus multimillionaires grâce à leurs "clônes" de site web. Le principe?
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The Death of SEO (Part 2): Generating Real Content - Forbes

The Death of SEO (Part 2): Generating Real Content - Forbes | e-Strategies & all web Strategy tools | Scoop.it
I have been mulling over the firestorm of response I have received from ‘The Death of SEO: The Rise of Social, PR, and Real Content’ article that went up at noon on the 20th of July and trended to #1 on Forbes for several days while I was [...]...
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Who Are The World's Most Expensive Employees? - Forbes

Who Are The World's Most Expensive Employees? - Forbes | e-Strategies & all web Strategy tools | Scoop.it
Expected earnings for college grads in Switzerland are up 25.7% since 2011. Can this data be used as a weather vane of economic outlook?
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Les messages envoyés aux extraterrestres soumis au droit d’auteur

Les messages envoyés aux extraterrestres soumis au droit d’auteur | e-Strategies & all web Strategy tools | Scoop.it
Espace, frontière de l'infini vers lequel voyage notre vaisseau spatial.
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Uncle Sam Wants You! to Combat Online Piracy

Uncle Sam Wants You! to Combat Online Piracy | e-Strategies & all web Strategy tools | Scoop.it
The Obama administration is apparently out of ideas on how to protect Big Content from online piracy. So now it's asking for your help.Victo...
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Les femmes sont honnêtes. la preuve : 75 Percent of Women Say They Won't Date Unemployed Men

Les femmes sont honnêtes. la preuve : 75 Percent of Women Say They Won't Date Unemployed Men | e-Strategies & all web Strategy tools | Scoop.it
At least they are honest....
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World Solar Power Goes Parabolic | Gregor.us

World Solar Power Goes Parabolic | Gregor.us | e-Strategies & all web Strategy tools | Scoop.it
It's possible world solar power generation reaches 10% of global power generation by the end of this decade, from last year's 55.7 TWh to approximately 2200 TWh.

Via SustainOurEarth
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6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marketing Institute

6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marketing Institute | e-Strategies & all web Strategy tools | Scoop.it

Excerpted from the article:

 

During the past six months there have been some major changes in the way audiences consume information. These changes are happening simultaneously on two fronts, one in the form of content curation and the other in content shifting.

While content curation is nothing new, the rise in the use of mobile devices is changing when, where, and how we read internet content.

 

Content shifting:

Mobile devices are allowing people to break free from the computer desk and shift both the physical environment and the time in which they read or consume content.

This content shifting can be as simple as using tools like Evernote’s Clearly on a web browser.

Apps such as Pocket and Instapaper allow us to save articles discovered on a desktop computer to read later on any internet-connected device.

 

Sifting through the glut of information:

Many social media platforms have taken on the role of content curators, developing algorithms in an attempt to help us weed out the information we don’t want and present us with the information we do. This has been evidenced through a variety of changes in the Facebook Timeline, the #Discover tab on Twitter, and social search results in Google.

 

The latest wave of content shifting applications also curate and reformat articles to gear them toward our personal interests, fundamentally changing the reading experience as they do so. Programs such as Flipboard and Zite gather content from RSS feeds, Twitter, and Facebook streams and present it in a mobile-friendly magazine format.

 

Tips to optimize for content shifting and content curation:

1. Incorporate calls to action directly into the text...

2. Optimize for mobile...

3. Capitalize on compelling images...

4. Write strong headlines, lead paragraphs, and meta descriptions...

5. Maximize social media sharing...

6. Publish and promote quality content...

 

Each element and tip is analyzed with more information. Read full article here: http://j.mp/LmZpjT

 


Via Giuseppe Mauriello
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