This article and infographic was posted by Jeff Bullas. We all know visual content attracts attention - here are some highlights on just how powerful it really is in social media.
"Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users"
** Pinterest and Instagram have taken the social media world by storm.Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and growth, the visual social media network is now being used by 40% of the worlds top 100 brands.
Simply Measured looked at Facebook’s top 10 brand pages to find out the real numbers and facts and figures on the engagement and sharing levels of photos and vides in comparison to text and discovered:
Videos are Shared Photos are liked 200% more than text updates
To put some perspective on the power of visual content other studies show that Photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
If you are spending too much time—or not enough time—on social media, consider hiring a social media manager. Here are the pros and cons.
Social media is an increasingly important component of an overall marketing strategy. And with the abundance of social networks gaining consumer attention, most businesses try to maintain a presence on at least a few different platforms. When you find yourself spending most of your time on social media instead of your core business functions, it may be time to consider hiring a dedicated social media manager.
Editor’s Note: We welcome Yasmin Bendror as our newest contributor. She is founder and president of YMarketingMatters.com, a N.Y.-based social media marketing firm. Her first piece, below, identifies how to ...
Tap into online conversations to find out who’s talking about you, what they are saying about you, your company, and your industry. This will help determine what people are interested in. Here are some free sites I use for this.
I have been mulling over the firestorm of response I have received from ‘The Death of SEO: The Rise of Social, PR, and Real Content’ article that went up at noon on the 20th of July and trended to #1 on Forbes for several days while I was [...]...
During the past six months there have been some major changes in the way audiences consume information. These changes are happening simultaneously on two fronts, one in the form of content curation and the other in content shifting.
While content curation is nothing new, the rise in the use of mobile devices is changing when, where, and how we read internet content.
Mobile devices are allowing people to break free from the computer desk and shift both the physical environment and the time in which they read or consume content.
This content shifting can be as simple as using tools like Evernote’s Clearly on a web browser.
Apps such as Pocket and Instapaper allow us to save articles discovered on a desktop computer to read later on any internet-connected device.
Sifting through the glut of information:
Many social media platforms have taken on the role of content curators, developing algorithms in an attempt to help us weed out the information we don’t want and present us with the information we do. This has been evidenced through a variety of changes in the Facebook Timeline, the #Discover tab on Twitter, and social search results in Google.
The latest wave of content shifting applications also curate and reformat articles to gear them toward our personal interests, fundamentally changing the reading experience as they do so. Programs such as Flipboard and Zite gather content from RSS feeds, Twitter, and Facebook streams and present it in a mobile-friendly magazine format.
Tips to optimize for content shifting and content curation:
1. Incorporate calls to action directly into the text...
2. Optimize for mobile...
3. Capitalize on compelling images...
4. Write strong headlines, lead paragraphs, and meta descriptions...
5. Maximize social media sharing...
6. Publish and promote quality content...
Each element and tip is analyzed with more information. Read full article here: http://j.mp/LmZpjT