Savvy retailers use big data analytics from web browsing, social media, industry forecasts, existing customer records to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions.
Lauri Eloranta's insight:
Simplistic summary/example of predictive BigData in retail.
A new survey of marketers worldwide found that 70 percent plan to put more dollars in analyzing data online—that means bigger budgets and more jobs. (Expect a spending and hiring spree around Big Data: A new survey of marketers worldwide fou...
Gartner claims that Big Data is overhyped and about to fall into the trough of disillusionment, but salaries for Big Data pros suggest that enterprises are putting their money where their mouth is. (RT @RWW: Big Data: Overhyped And Overpaid?
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