BIG Ideas for Marketers
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The technology behind Android TV: how Google wants to reinvent ...

The technology behind Android TV: how Google wants to reinvent ... | BIG Ideas for Marketers | Scoop.it
Google is working on yet another platform for the living room, and it doesn't just want to compete on looks alone: The company has come up with a novel way to develop TV apps and make use of their data.
Tim Reeder's insight:

Is there a product or company called CompuTV yet? If not you can bet  there will be soon.

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Rescooped by Tim Reeder from SCUP Links
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Where the Good and Bad Jobs Will Be, 10 Years From Now

Where the Good and Bad Jobs Will Be, 10 Years From Now | BIG Ideas for Marketers | Scoop.it

"The places creative, service, and working class jobs will grow the most by 2022." Another graph shows the "growth of jobs in America across three broad occupational classes – the creative class, service class, and working class – over the past half century. The trend could not be clearer. Working class jobs, which include those in factory production, construction and transportation, have declined from half the workforce to about 20 percent.


High-paying, knowledge-based creative class jobs in science and technology, business and management, the professions, arts, media, and entertainment have increased from just 15 percent of jobs to more than a third. Lower-paying service jobs in fields like retail sales, food prep, and personal care have increased from 30 percent to nearly half of all jobs."


Via Society for College and University Planning (SCUP)
Tim Reeder's insight:

What is your career plan for the next 10, 20, 40 years? Do you have one? People are living longer & working longer. Good jobs will continue to get more scarce, especially for the "working class." Continuing education and long-term planning are a must.

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21 Technologies That Will Decentralize the World

21 Technologies That Will Decentralize the World | BIG Ideas for Marketers | Scoop.it
Across the planet, new technologies and business models are decentralizing power and placing it in the hands of communities and individuals. 
"We are seeing technology-driven networks replacing bureacratically-driven hierarchies," says VC and futurist Fred Wilson, speaking on what to expect in the next ten years. View the entire 25-minute video below (it's worth it!) and then check out the 21 innovations below.

Via jean lievens
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Rescooped by Tim Reeder from Inbound marketing, social and SEO
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50 Inbound Marketing Statistics, Trends & Insights For 2014

50 Inbound Marketing Statistics, Trends & Insights For 2014 | BIG Ideas for Marketers | Scoop.it
Marketing has changed, embrace it or get left behind. 1) We are now living in a world where 86% of TV ads are skipped, 91% unsubscribe from emails, 41% of direct mail is never opened and over 200 m...

Via James A Smith MCIM
Tim Reeder's insight:

Inbound Marketing just makes dollars and sense. But you need to establish best practices & a strategy for your company.

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Go "Back to the Future" with A Strategic Marketing Plan

Implementing content marketing tactics without first preparing a strategic marketing plan is like building a house with no blueprint. Old-style concepts, strategies and tactics are more important t...

Via Martin Hombre Hormiga
Tim Reeder's insight:

I agree. When you write it down it gets "real." And when you can get everyone collaborating — because its written down — it gets real real.

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A Letter for Dear Mr Drakeford Who's Banning E-Cigs in Public Places in Wales

A Letter for Dear Mr Drakeford Who's Banning E-Cigs in Public Places in Wales | BIG Ideas for Marketers | Scoop.it

This is our letter to Mr Drakeford AM, Welsh Government Health Minister, after the announcement today that e cigarettes are to be banned in public places.


Via GolfKahn
Tim Reeder's insight:

Sex in advertising? The opinion-editorial is a legitimate piece on an e-cigarette ban. Is this associated photo in poor taste? What's your opinion?

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ALEX A.'s comment, June 26, 2014 5:06 PM
ti lete re anomaloi!!!!!!!!!!!!!!!!!!!!?
vapeink's curator insight, March 19, 9:42 PM
If you cannot vape in public places, then where? It's all well and good banning vape venues, but at least provide alternative venues too? Pop up vape lounges perhaps? 
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Ten digital social innovators to watch

Ten digital social innovators to watch | BIG Ideas for Marketers | Scoop.it
Many innovations tackling societal problems have developed online. Jon Kingsbury and Peter Baeck highlight rising stars

Via jean lievens
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Sharing is Good: Building a Sharing Economy & Community

Sharing is Good: Building a Sharing Economy & Community | BIG Ideas for Marketers | Scoop.it
by Beth Buczynski. By changing our idea of what it means to be sustainable people, families, and businesses, and working together to achieve it instead of alone, we will rediscover our commonalities, our connections, our passions.

Via jean lievens
Tim Reeder's insight:

Bravo! Some may scoff at this as idealistic or off-base liberal thinking. I would whole-heartedly disagree. As communities, institutions, regions and nations, this is precisely the kind of conceptual thinking that will collectively bolster the common good—which bolsters the greater good. It will help us adapt, evolve and sustain. Not only is sharing and collaborating common-sense based, the benefits and ROI within countless ecosystems are proven out by data (not just opinion). One example is demonstrated in M. Night Shyamalan’s new book, I Got Schooled (http://amzn.to/1kBQyPl), outlining 5 keys to closing America’s education gap. That aside, I applaud this article by Beth Buczynski  (@ecosphericblog). Check it out…

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Tim Reeder's comment, February 12, 2014 10:53 AM
Bravo Beth! Some may scoff at this as idealistic or off-base liberal thinking. I would whole-heartedly disagree. As communities, institutions, regions and nations, this is precisely the kind of conceptual thinking that will collectively bolster the common good—which bolsters the greater good. It will help us adapt, evolve and sustain. Not only is sharing and collaborating common-sense based, the benefits and ROI within countless ecosystems are supported by data (not just opinion). One example is demonstrated in M. Night Shyamalan’s new book, I Got Schooled (http://amzn.to/1kBQyPl), outlining 5 keys to closing America’s education gap. That aside, I applaud this article, Beth. Great stuff!<br>
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Why So Many Companies Get Branding Wrong - Businessweek (blog)

Why So Many Companies Get Branding Wrong - Businessweek (blog) | BIG Ideas for Marketers | Scoop.it
Why So Many Companies Get Branding Wrong
Businessweek (blog)
Despite this unique characteristic, branding has long been misunderstood. It seems soft and fuzzy. It's often incorrectly defined.
Tim Reeder's insight:

So true. Building a brand and protecting a brand requires seeing the big picture. More than logos, taglines and color palettes, our "brand" is our mission, our business ethics, our voice, our people. It's what we believe — what we do — and why we do it. 

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