The big data gold rush is upon us. As bosses look to tap into their own mountains of data to unlock new growth potential in an uncertain market, demand for ‘big data insights’ is skyrocketing. The potential rewards for getting the formula right are indeed eye-watering: by some estimates they could reach as high as 60 percent of turnover. It’s an appealing vision, too. Nothing speaks louder to managers than insights based on hard data, gathered one’s own back yard.
Will Big Data transform your life or make it a misery? : Web, Mobile & Big Data Blog
The age of Big Data is upon us. Fuelled by an incendiary mix of overblown claims and dire warnings, the public debate over the handling and exploitation of digital information on an astronomically large scale has been framed in stark terms: on one side are transformative forces that could immeasurably improve the human condition; on the other, powers so subversive and toxic that a catastrophic erosion of fundamental liberties looks inevitable.
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