|Scooped by Tony Agresta|
Big data applications continue to radically transform industry, science and our lives. I never would have guessed that 170 years of information could be unlocked and available on line. But in so doing, the RSC has exceeded the expectations of their customers creating loyalty driven by content and a positive user experience. Now data has been integrated, assembled and organized using different formats. If this isn't enough, the automation used to tag the content allows users to not only gain access quickly but to do so within context. It's this point around "context" that is transforming applications like these today. With context comes understanding allowing the human mind to quickly interpret meaning and take action. Dynamic publishing applications like these and the others the RSC has developed provide a ground breaking competitive advantage. This article is worth reading, especially the ROI metrics in paragraph 9. Enterprise ready, hardened, scalable, secure big data technology allows organizations like the RSC to dramatically improve their productivity today. They are publishing 3 times as many journals and 4 times as many articles over 2006. New applications are bound to increase exposure and help chemists, students and researchers. In so doing, it helps all of us.