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|Scooped by Tony Agresta|
"Now Data" is another way of saying "event triggered data." How you detect significant events to identify signals through the noise? The actions you take once you accomplish this goal are as important. While this article references marketing applications, it applies to everything from customer on-boarding in financial services to real time market trading information. Other classic examples of using event triggered data detection come from federal government and local law enforcement applications that combine real time feeds of unstructured data interpreted using semantic processing and then connected to pre-existing data to assess risk and deploy resources.
There are several approaches that could be used to solve these types of problems and help answer the question "what set of events triggers should I need to be aware of?" At the very least, they allow you to prioritize the workload and focus on very specific cases. Predictive models will isolate a set of independent data with varying weights of explanatory power. Identifying these attributes is helpful allowing you to score incoming data in real time leading to notification of the right individual when a resulting score exceeds thresholds. Simpler approaches include building rule libraries (sets of queries) that can be used to classify big data streaming into the enterprise. When a data element matches the pre-defined query, event triggered notifications can be sent.
Technology to achieve these goals exists today. An Enterprise NoSQL Database can ingest a combination of structured, unstructured and semi-structured data, score the data in real time, match the incoming data to pre-defined query libraries and trigger notifications. To learn more about this approach, you can go here: http://www.marklogic.com/what-is-marklogic/enterprise-nosql/
There's also an upcoming event completely dedicated to Enterprise NoSQL where case studies from some of the largest companies in the world will be presented. MarkLogic World 2013 is being held in Las Vegas starting April 8th. You can learn more and register for this event here: http://www.marklogic.com/events/