1. Kill long nurture program ideas and start with one-two-punch email drips.
Don’t wait until you have 50 emails ready to go, distributed among complicated nurturing tracks with several branches and if-then scenarios, before you push your nurturing programs live. Start with one-two-punch emails and see if there is any traction before focusing on the next step.
2. Don’t wait to create the perfect video. Grab a camera and start rolling!
While there is certainly a time and place for professionally-produced videos, not every video needs to have a diamond cut. There are a ton of internal enablement videos, whiteboard series, and Smarter Marketing series videos that can be done with your own internal staff and an iPhone.
3. Stop trying to craft the perfect message for the perfect buyer in each of your campaigns.
Experiment with iterating on your messaging through pay per click, social advertising, and email subject lines to see what resonates with more targeted audiences? Start looking at campaigns as messages that you want to push out to buyers. People are more likely to click on a message that is about their pain (an emotional CTA) than your gain (product-focused).
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