Big Data & Marketing
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Executive Perspective: When GOOD Marketing Is GREAT Marketing - Pardot

Executive Perspective: When GOOD Marketing Is GREAT Marketing - Pardot | Big Data & Marketing | Scoop.it

Digest...

 

1. Kill long nurture program ideas and start with one-two-punch email drips.

Don’t wait until you have 50 emails ready to go, distributed among complicated nurturing tracks with several branches and if-then scenarios, before you push your nurturing programs live. Start with one-two-punch emails and see if there is any traction before focusing on the next step.

 

2. Don’t wait to create the perfect video. Grab a camera and start rolling!

While there is certainly a time and place for professionally-produced videos, not every video needs to have a diamond cut. There are a ton of internal enablement videos, whiteboard series, and Smarter Marketing series videos that can be done with your own internal staff and an iPhone.

 

3. Stop trying to craft the perfect message for the perfect buyer in each of your campaigns.

Experiment with iterating on your messaging through pay per click, social advertising, and email subject lines to see what resonates with more targeted audiences? Start looking at campaigns as messages that you want to push out to buyers. People are more likely to click on a message that is about their pain (an emotional CTA) than your gain (product-focused).

 

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Via marketingIO
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marketingIO's curator insight, September 24, 2014 6:33 AM

This is a soft piece (i.e., no hard facts), but it supports the message that I communicate: iterate and test.

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Tesco simplifies marketing structure in focus on the customer | News | Marketing Week

Tesco simplifies marketing structure in focus on the customer | News | Marketing Week | Big Data & Marketing | Scoop.it
Restructure will result in some redundancies at director level.
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CMO Today: Marketing to the YouTube Generation - Wall Street Journal (blog)

CMO Today: Marketing to the YouTube Generation - Wall Street Journal (blog) | Big Data & Marketing | Scoop.it
CMO Today: Marketing to the YouTube Generation
Wall Street Journal (blog)
But take a look at a recent branded entertainment deal struck between Legendary Pictures, Universal Pictures and Maker Studios, which works with Mr.
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SOCIAL BIG DATA: The Different Types Of Data Each Social Network Is ... - Business Insider

SOCIAL BIG DATA: The Different Types Of Data Each Social Network Is ... - Business Insider | Big Data & Marketing | Scoop.it
SOCIAL BIG DATA: The Different Types Of Data Each Social Network Is ...
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A big data fix for leaky pipes - Business Spectator

A big data fix for leaky pipes - Business Spectator | Big Data & Marketing | Scoop.it
A big data fix for leaky pipes Business Spectator Predictive Analytics Group has been involved in the development of a new city in Qatar which is being designed from scratch to collect data regarding its performance and feed this back to a central...

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The top four applications of Big Data in marketing

The top four applications of Big Data in marketing | Big Data & Marketing | Scoop.it
Marketers live in a world that is creating 2.5 exabytes of data each and every day.
This provides both a challenge and an opportunity to marketers.

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Universities are training CDOs, yet organizations can’t keep them | #MITIQ

Universities are training CDOs, yet organizations can’t keep them | #MITIQ | Big Data & Marketing | Scoop.it
The conversations around the emerging Chief Data Officer (CDO) role, what it should entail, and the subsequent interest shown by enterprise organizations led to a pivotal decision by Massachusetts Institute of Technology (MIT) to modify its annual...

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3 Big Data Solutions for Modern Businesses

3 Big Data Solutions for Modern Businesses | Big Data & Marketing | Scoop.it
Big Data is working for businesses all over the world. Here are three ways you can use your analytic data to your benefit.
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5 Powerful Ways Retailers Can Leverage Big Data and Hadoop | SmartData Collective

5 Powerful Ways Retailers Can Leverage Big Data and Hadoop | SmartData Collective | Big Data & Marketing | Scoop.it
Big data isn’t just for developers and analysts in the technical arena. In today’s digital age, big data has become a powerful tool across industries. In fact, many retailers are experiencing major growth thanks to the big data industry.
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Why Small Businesses Actually Have the Big-Data Advantage - Entrepreneur (blog)

Why Small Businesses Actually Have the Big-Data Advantage - Entrepreneur (blog) | Big Data & Marketing | Scoop.it
Why Small Businesses Actually Have the Big-Data Advantage
Entrepreneur (blog)
Big data, with its Orwellian overtones, gets a bad rap. And there are good reasons why.
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Marketing Planning for Startups

Marketing Planning for Startups | Big Data & Marketing | Scoop.it
I gave a talk a few weeks ago at OneEleven in Toronto. The audience was mainly early stage startups looking to learn a bit more about marketing and sales. I covered some of what I consider to be th...
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Uses for Analytics and Big Data in Marketing

Uses for Analytics and Big Data in Marketing | Big Data & Marketing | Scoop.it

It's natural that the varied applications for big data and analytics would extend to endeavors such as marketing. After all, all forms of marketing and advertising are centered around being able to predict – or at least reasonably guess at – the behavior and choices of customers. The most important thing regarding this data is proper analysis."The new way of thinking about it is more like trying to read the river, you're trying to spot patterns," Bayfield said. "There are numerous pots of information … that agencies can tap into to try and understand more about the consumer and what the consumer wants."


Via Bonnie Hohhof, Heather James
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Peter Sobotta's curator insight, July 19, 2014 11:05 PM

The question is not about whether big data is useful in this context as it is about what data your company should be collecting and how it should be applied. 

Melissa Gray's curator insight, August 5, 2014 1:47 PM

Great read on how BD&A aligns to Marketing.

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The human side to data governance | #MITIQ

The human side to data governance | #MITIQ | Big Data & Marketing | Scoop.it
There are as many opinions on the role of the chief data officer (CDO) as there definitions of the emerging position, but few are as well-informed as that of professor Yang Lee from Northwestern University.

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What is Content Marketing?

What is Content Marketing? | Big Data & Marketing | Scoop.it

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.

 

...OK, content marketing is popular. But why is it important for business owners and marketers?

 

In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.

Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 24, 2014 1:49 AM

Extensive look at content marketing strategies, tips and ROI.

Martina Patone's curator insight, July 29, 2014 7:53 AM

content marketing