big data digital media
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how big data is changing digital media
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The Traditional Purchase Funnel Is Kaput

The Traditional Purchase Funnel Is Kaput | big data digital media | Scoop.it
Why does a shopper choose Brand A toothpaste off a supermarket shelf or click the orange “Add to Cart” button under Brand B flat-screen TV on Amazon.com?
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Facebook’s Nonexistent Video Ads Could Be a $1 Billion Business Next Year

Facebook’s Nonexistent Video Ads Could Be a $1 Billion Business Next Year | big data digital media | Scoop.it
Morgan Stanley figures these things will be an instant hit -- and real competition for TV ad dollars.
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Big Data Is the Only Way to Compete With Google

Big Data Is the Only Way to Compete With Google | big data digital media | Scoop.it
While Google’s search business continues to grow and expand successfully, it isn’t without potential competitors in major areas of its permeating business model.
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Videology Raises $60 Million, Prepares For Overseas Expansion And Convergence

Videology Raises $60 Million, Prepares For Overseas Expansion And Convergence | big data digital media | Scoop.it
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Three Lessons Learned: Big Retailers Play with Big Data and Narrowly Avoid Getting Bit. | CustomerThink

Three Lessons Learned: Big Retailers Play with Big Data and Narrowly Avoid Getting Bit. | CustomerThink | big data digital media | Scoop.it
Three Lessons Learned: Big Retailers Play with Big Data and Narrowly Avoid Getting Bit. http://t.co/BsByZb8ENo #customer #cex
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Tuning In to Consumers with Targeted TV Ads

Tuning In to Consumers with Targeted TV Ads | big data digital media | Scoop.it
The TV data revolution with audience targeting is happening on the local level.
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And the Oscar goes to…. Argo for Best Picture, our data suggests « Exponential Blog

And the Oscar goes to…. Argo for Best Picture, our data suggests « Exponential Blog | big data digital media | Scoop.it
ken nelson's insight:

Exponential Big Data nails best picture

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MediaPost Publications Will Big Data Replace Strategic Thinking? 12/27/2012

MediaPost Publications Will Big Data Replace Strategic Thinking? 12/27/2012 | big data digital media | Scoop.it
Will Big Data Replace Strategic Thinking? - 12/27/2012
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FTC to Study Data Broker Industry’s Collection and Use of Consumer Data

ken nelson's insight:

The nine data brokers receiving orders from the FTC are:  1) Acxiom, 2) Corelogic, 3) Datalogix, 4) eBureau, 5) ID Analytics, 6) Intelius, 7) Peekyou, 8) Rapleaf, and 9) Recorded Future.  The FTC is seeking details about:

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Your Online Attention, Bought in an Instant by Advertisers

Your Online Attention, Bought in an Instant by Advertisers | big data digital media | Scoop.it
In split-second auctions, companies are jockeying for the chance to buy online ads geared to your specific tastes. But consumer advocates see a risk of a computer-generated class system.
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DataSift Raises $15M To Help Businesses Mine And Analyze Social Data | TechCrunch

DataSift Raises $15M To Help Businesses Mine And Analyze Social Data | TechCrunch | big data digital media | Scoop.it
DataSift, a company that provides developers and third parties with access to Twitter, Facebook and other social data sources, has raised $15.25 million in Series B funding led by Scale Venture Partners with Northgate Capital and Daher Capital...
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Google Search will soon tap your Gmail, Calendar and Google+ accounts for personalized results

Google Search will soon tap your Gmail, Calendar and Google+ accounts for personalized results | big data digital media | Scoop.it
Google has announced plans to begin pulling information from your Gmail, Google Calendar and Google+ accounts to serve up personalized results like flight times, reservations and plans.

The ...
ken nelson's insight:

This will certainly open eyes across the broad consumer market on the benefits and scary aspects of big data collection and the web.  My prediction:  major freak out amongst consumers and consumer rights groups...

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Aegis Dentsu Sends In Its Big Data A-Team With Merger of Copernicus and ... - Wall Street Journal

Aegis Dentsu Sends In Its Big Data A-Team With Merger of Copernicus and ... - Wall Street Journal | big data digital media | Scoop.it
Aegis Dentsu Sends In Its Big Data A-Team With Merger of Copernicus and ...
ken nelson's insight:

Big Data A Team :)

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Big Data Analytics Specialist Tableau Software Raises $254M In IPO, Shares Pop 58% In Early Trading | TechCrunch

Big Data Analytics Specialist Tableau Software Raises $254M In IPO, Shares Pop 58% In Early Trading | TechCrunch | big data digital media | Scoop.it
One year to the day of the troubled Facebook IPO, the climate for tech IPOs in the public markets is significantly less stormy, especially for companies in the enterprise space. Today, not one but two are debuting on New York stock exchanges.
ken nelson's insight:

Big Data = Big Cash

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Facebook looks to video ads as it seeks new revenue streams - FT.com

Facebook looks to video ads as it seeks new revenue streams - FT.com | big data digital media | Scoop.it
Facebook is set to launch video advertising in its newsfeed in July as it looks to new revenue streams to bolster its share price in the wake of its lacklustre stock market listing last year.
ken nelson's insight:

The new video ads will appear in a user’s newsfeed with the first video starting automatically but without any sound. Users will then have the option of activating audio at which point the video will restart from the beginning.

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Everything You Know About the Media Biz Is About to Change

Everything You Know About the Media Biz Is About to Change | big data digital media | Scoop.it
Programmatic buying will turn data jockeys into rock stars
ken nelson's insight:

Good Article on Media Kitchen's Adoption of their Trading Desk for more programitic buying and how this alters their staffing needs

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LivingSocial Funding Said to Be “Last-Ditch Attempt” to Save Company

LivingSocial Funding Said to Be “Last-Ditch Attempt” to Save Company | big data digital media | Scoop.it
A day after DC-based LivingSocial announced $110 million in new funding, financial research firm PrivCo on Thursday issued a scathing assessment of the deal, calling it "a last ditch attempt to sav...
ken nelson's insight:

uh oh..get your deals while they last

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ken nelson's curator insight, February 22, 2013 9:33 AM

Uh oh.....get your deals while they last....

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Why Big Data Leads To More Strategic Marketing

ken nelson's insight:

interesting story about tying online behavior / conversions direct to TV advertising...

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Sculpteo 3D printing lets you stick your face on an iPhone case

Sculpteo 3D printing lets you stick your face on an iPhone case | big data digital media | Scoop.it
If you don’t want to shell out the cash for your own 3D printer, use Sculpteo to create and print your own iPhone case instead.

Via Michael Dunham
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Amazon, Advertising's Sleeping Giant, to Awaken in 2013

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 | big data digital media | Scoop.it
Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and beyond.
ken nelson's insight:

can't wait to see the shopper data thats made available/exclusively via amazon

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B2B insights: striking a balance in the age of big data

B2B insights: striking a balance in the age of big data | big data digital media | Scoop.it
The greatest challenge for business brands seeking to drive customer value in today’s multichannel world is understanding.
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