Marketers increasingly planning, buying and measuring TV and online video together... 
The public could get its first taste of what Chevrolet's new Commonwealth advertising agency is cooking up by mid-May. 
Crack is being served in Silicon Valley. An enthusiastic crowd of geeks and suits — all of them “data scientists” — just spent three days at the O’Reilly Strata conference. All over the event’s menu is the crack cocaine of our day: big data. 
AOL launches DSP.. 
EMERYVILLE, Calif., March 16, 2012 /PRNewswire via COMTEX/ -- Exponential Interactive, Inc., a leading global provider of advertising intelligence and digital media solutions, today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. 
In a sputtering economy, cash-strapped consumers are flocking to a new way of getting quick, short-term loans: online pawn stores. 
The Big 5 agency holding companies -- WPP, Omnicom, Publicis, Interpublic and Havas -- that represent most of Madison Avenue outperformed the overall growth in ad spending
Ybrant Digital close to acquiring US firm for $200 millionEconomic TimesHYDERABAD: Ybrant Digital, a Hyderabad-based digital marketing and online advertising company, is set to acquire a US-based online services firm for around $200 million (Rs... 
(Reuters) Consumer review website Yelp Inc's shares opened 60 percent above their IPO price on their market debut on Friday, as investors rushed to buy a piece of the growing local advertising market. 
LONDON (Reuters) - EU Justice Commissioner Viviane Reding said on Thursday that data protection agencies in countries across the European Union had come to the conclusion that Google's new privacy policy was in breach of EU law. Good overview on how marketing departments can utilitize the deluge of data to their firm's advantage. Content is sponsored article by Adobe, on their excellent content marketing portal CMO.com
"It’s no secret that brands are being deluged by what one expert refers to as “a tsunami of data.” But what to do with all of this newfound data and information presents many challenges and pitfalls."
More: http://www.cmo.com/planning/how-rein-riches-big-data Via Kevan Huston 
Online video service Brightcove has just made its public debut on the NASDAQ under the symbol 'BCOV', with an opening trade of $14.50. 
Fresh from last month's $215 million legal settlement between AT&T and TiVo over DVR patents, the two have struck a licensing agreement to share and collect audience data covering the AT&T U-Verse IPTV system. |
Internet ad revenue revenue grew 22 percent in 2011, to $31 billion, according to the IAB Internet Advertising Revenue Report. 
Barack Obama and Mitt Romney are running campaigns that know more about you than ever before -- and using that to turn up the partisanship. 
These will be the big public companies of tomorrow. 
GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns...
Premium publishers, content seen offering focused audiences and greater brand safety. Offline branding buys have long centered on gaining access to the greatest number of eyeballs. 
Nielsen Adds Walmart Data To Sales Product - 03/15/2012... 
Prospecting can lead to 147% higher conversion rates for some industries when combined with ad retargeting, according to DataXu Study
Tribal Fusion set to open Italian presence with Firefly Video offer 
Execs are intrigued by Amazon's shopper-insight possibilities but find it unlikely that the company will sell data to agencies to combine with clients' data. 
RESTON, VA--(Marketwire - Feb 22, 2012) - Resonate, a leading advertising technology company focused on values marketing, today announced that it will use more than $20 million in new funding from Revolution Growth and other investors to accelerate... 
Which retailers are consumer friendly when it comes to your data -- and which are the worst offenders? 
How Target Exposed a Teenager's Pregnancy......Your shopping habits reveal even the most personal information — like when you’re going to have a baby. |
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